Blogging

3Q Digital Adds Paid Social Expertise to Senior Leadership Team

Retrieved on: 
Monday, October 11, 2021

3Q Digital , the disruptive growth marketing agency that transforms brands into market leaders, has announced it has added yet another industry expert to its Senior Leadership Team with Yomei Kajita joining as SVP, Paid Social.

Key Points: 
  • 3Q Digital , the disruptive growth marketing agency that transforms brands into market leaders, has announced it has added yet another industry expert to its Senior Leadership Team with Yomei Kajita joining as SVP, Paid Social.
  • In addition to his expertise in paid social, Kajita has an extensive background in leadership, SEM, retail, influencer marketing, analytics and mobile.
  • Paid social has become a crucial element of every brands holistic growth marketing plan within our current digital environment, said Sam Huston, CSO of 3Q Digital.
  • 3Q Digital is one of the worlds largest independent digital growth marketing agencies.

Redbox Expands Distribution Footprint of Its Streaming App to the PlayStation 5 Console

Retrieved on: 
Thursday, October 7, 2021

Redbox, a leading entertainment company, today announced it has expanded the distribution footprint for its streaming app to the PlayStation 5 console.

Key Points: 
  • Redbox, a leading entertainment company, today announced it has expanded the distribution footprint for its streaming app to the PlayStation 5 console.
  • Redbox also announced the Redbox streaming app will soon be available on the PlayStation 4 console as well.
  • Redbox has aggressively ramped its streaming efforts and has grown the number of devices its streaming app is available on and increased the number of titles and channels available for free.
  • Were thrilled that our app is now available on the PlayStation 5, said Chris Yates, General Manager, Redbox On Demand.

Mitre Media Announces Significant Platform Upgrades

Retrieved on: 
Wednesday, October 6, 2021

Powered by an advanced operating platform, investment discovery tools like live performance data tables and ticker pages are used to simplify the investment selection process across the Mitre brands.

Key Points: 
  • Powered by an advanced operating platform, investment discovery tools like live performance data tables and ticker pages are used to simplify the investment selection process across the Mitre brands.
  • In early August 2021, Mitre Media divested its stake in the ETF Database and ETF Trends joint venture.
  • The Mitre Media platform reports 10 million monthly impressions and serves advisors representing $5 trillion in assets under management and millions of individual investors.
  • Mitre Media owns and operates premium financial media brands, MutualFunds.com , Dividend.com , MunicipalBonds.com , and Propelor.com.

Terminus Lands in New Tech B2B Customer Data Platforms, Q3 2021 Report

Retrieved on: 
Wednesday, October 6, 2021

Terminus , the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report.

Key Points: 
  • Terminus , the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report.
  • To be included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report is incredibly validating, said Tim Kopp, Terminus CEO.
  • But according to Forresters 2021 Global Marketing Survey, B2B marketers say that 'quality of customer data' is the number-two challenge to achieving their goals over the next two years, behind only 'changing economic conditions,' stated Forrester in its New Tech B2B Customer Data Platforms, Q3 2021 Report.
  • The Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report is a trusted analyst resource for organizations seeking an unbiased evaluation of the emerging B2B CDP market.

Chase and Hyatt Launch First World of Hyatt Business Credit Card

Retrieved on: 
Wednesday, October 6, 2021

Today, Chase Card Services (NYSE: JPM) and Hyatt Hotels Corporation (NYSE: H) announced the launch of the new World of Hyatt Business Credit Card , designed to reward small business owners and Hyatt customers for how they do business.

Key Points: 
  • Today, Chase Card Services (NYSE: JPM) and Hyatt Hotels Corporation (NYSE: H) announced the launch of the new World of Hyatt Business Credit Card , designed to reward small business owners and Hyatt customers for how they do business.
  • We designed the benefits and services of the new World of Hyatt Business Credit Card based on extensive consumer and small business research, said Ed Olebe, President of Chase Co-Brand Cards.
  • The new World of Hyatt Business Credit Card joins Hyatt and Chases previously launched co-branded World of Hyatt Credit Card , designed to reward todays travelers for making everyday purchases.
  • World of Hyatt is Hyatts award-winning guest loyalty program uniting participating locations in the Park Hyatt, Miraval, Grand Hyatt, Alila, Andaz, The Unbound Collection by Hyatt, Destination by Hyatt, Hyatt Regency, Hyatt, Hyatt Ziva, Hyatt Zilara, Thompson Hotels, Hyatt Centric, Caption by Hyatt, JdV by Hyatt, Hyatt House, Hyatt Place, UrCove, and Hyatt Residence Club brands.

New York Women in Communications 2021 Matrix Awards to Celebrate Trailblazers in the Communications Industry

Retrieved on: 
Tuesday, October 5, 2021

New York Women in Communications (NYWICI), the premier organization for female communications professionals, will celebrate its 2021 Matrix Awards virtually on October 18, 2021 at 12pm ET.

Key Points: 
  • New York Women in Communications (NYWICI), the premier organization for female communications professionals, will celebrate its 2021 Matrix Awards virtually on October 18, 2021 at 12pm ET.
  • Additionally, a private, in-person cocktail event will be held this November at Pier Sixty to honor the 2020 and 2021 Matrix Awards honorees.
  • The 2021 NYWICI Matrix Awards will also feature a special performance by nineteen-year-old award winning pianist Daniela Liebman.
  • Were honored to host the Matrix Awards again to recognize these inspiring women in the communications industry.

Forbes Releases 40th Annual Forbes 400 Ranking of the Richest Americans

Retrieved on: 
Tuesday, October 5, 2021

Forbes today released its 40th annual Forbes 400 list , the definitive ranking of the wealthiest people in America.

Key Points: 
  • Forbes today released its 40th annual Forbes 400 list , the definitive ranking of the wealthiest people in America.
  • The Forbes 400 list is a snapshot in time of wealth using stock prices from September 3, 2021.
  • Despite the uncertainty and the ever-changing market economy, the 2021 Forbes 400 shows that Americas wealthiest have grown far richer, said Kerry A. Dolan, Assistant Managing Editor, Wealth at Forbes.
  • Each year as part of the Forbes 400 package, Forbes scores billionaires based on their respective philanthropic contributions.

BRIGHTCOVE LAUNCHES CORPTV TO DELIVER BRANDED, ALWAYS-ON CHANNELS TO VIEWERS ANYWHERE

Retrieved on: 
Tuesday, October 5, 2021

Video is a powerful platform to increase website traffic and improve audience education and engagement. Brightcove CorpTV enables enterprises to publish website content quickly, simply and cost-effectively in a format their customers prefer and have come to expect -- streaming video.

Key Points: 
  • To help organizations retain, engage, and grow audiences, Brightcove Inc. (NASDAQ: BCOV) today announced Brightcove CorpTV , a solution designed for companies to think and act like media brands.
  • With Brightcove CorpTV, brands will be able to consolidate video repositories, measure viewership, and maintain a continuous connection with their audiences.
  • To see Brightcove CorpTV in action, check out the Brightcove PLAY TV app, Brightcoves very own Brightcove CorpTV channel.
  • Brightcove.

Kantar Brings AI-based Creative Testing to Digital Video Advertising

Retrieved on: 
Tuesday, October 5, 2021

Kantar, the worlds leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.

Key Points: 
  • Kantar, the worlds leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.
  • Building on the launch of Link AI for TV advertising in 2020 , Digital Video AI is a state-of-the-art creative measurement tool designed to evaluate online video ads against the behavioral and creative metrics that drive sales and build long-term brand equity.
  • Designed to support marketers who face pressures of speed to market, and the fast paced and high-volume environment of digital ad development, Digital Video AI predicts creative effectiveness in under 15 minutes.
  • With low monthly subscription prices to fit within digital production budgets, Digital Video AI enables marketers, publishers, and creative agencies to analyze creative variants and conduct creative competitive analysis quickly and efficiently.

Fireside Launches Revolutionary Interactive Storytelling Platform

Retrieved on: 
Tuesday, October 5, 2021

Fireside launches as a revolutionary new platform for live and interactive shows.

Key Points: 
  • Fireside launches as a revolutionary new platform for live and interactive shows.
  • View the full release here: https://www.businesswire.com/news/home/20211005005390/en/
    The Future of Entertainment is Interactive on Fireside.
  • Fireside is where the world's greatest creators go to bring the audience into the story through live, interactive, virtual shows.
  • For more information or to request access to Fireside, please visit www.firesidechat.com or download Fireside for iOS here .