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75% of Americans Have Trouble Finding Factual Political News, Says Harris Poll

Retrieved on: 
Thursday, March 7, 2024
Generation X, Other Communications, White House, Federal Government, Publishing, State, Local, Public Policy, Marketing, Media, Communications, Apps, Applications, Elections, Campaigns, Government, Social Media, Data Analytics, Internet, Blogging, Technology, Other Consumer, Women, Seniors, Baby Boomers, Men, Artificial Intelligence, Professional Services, Consumer, Generation Z, News, The Harris Poll, Clickbait, Politics, Social media, Noise, Gen

Three-quarters of Americans report difficulty finding factual political news, according to a new survey by The Harris Poll commissioned by Otherweb , an AI-driven news aggregator and registered public benefit corporation.

Key Points: 
  • Three-quarters of Americans report difficulty finding factual political news, according to a new survey by The Harris Poll commissioned by Otherweb , an AI-driven news aggregator and registered public benefit corporation.
  • Harris polled the public to better understand their relationship with news consumption pertaining to U.S. political news.
  • Overall, 74% of Americans say they have to make more effort to be well-informed than they did five years ago.
  • Readers of news aggregators emerged as the least likely group to confine their news consumption to their political side.

California Launches New Campaign to Take on Alzheimer’s

Retrieved on: 
Thursday, March 7, 2024
Other Health, Other Communications, Health, State, Local, Healthcare Reform, Seniors, Other Policy Issues, Communications, Blogging, Public Policy, Government, Consumer, Recommender system, Woman, Research, Education, Friends, Public health, California Department, Take, Risk, PDF, Fear, Dementia, Task force, Disease, Diagnosis, African Americans, CDPH, Workforce

Take On Alzheimer’s will counter hesitation and delays by increasing education and encouraging conversations across all communities.

Key Points: 
  • Take On Alzheimer’s will counter hesitation and delays by increasing education and encouraging conversations across all communities.
  • It educates diverse communities about signs, risk factors, and ways to promote brain health.
  • WHY CALIFORNIANS SHOULD CARE: The primary risk factor for Alzheimer’s is age, and California is home to more adults aged 65 and older than any other state.
  • Since that time, the Governor and state legislature have made funding available for CDPH and the Alzheimer’s Disease Program, in turn supporting things like the California Healthy Brain Initiative , California Alzheimer’s Disease Centers , and various program research grants .

Material Wins Seven Awards in Local 2024 American Advertising Awards

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Wednesday, March 6, 2024
Content Marketing, Entertainment, Packaging, Restaurant, Bar, Other Consumer, Audio, Video, Other Retail, Family, Supermarket, Specialty, Online Retail, Consumer, Luxury, Parenting, Food, Beverage, Fashion, Retail, Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Technology, Social Media, Communications, Consulting, Search Engine Optimization, Media, Digital Marketing, Search Engine Marketing, Blogging, Professional Services, Other Entertainment, Online, Metro, Gold Award, American Advertising Federation, Silver Award, Branded, Wilsonart, Social media, Film industry

Material , a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro).

Key Points: 
  • Material , a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro).
  • “Winning seven American Advertising Awards underscores the impact our work has on our clients and their customers, affirming our commitment to push boundaries to elevate brands," said Jay Suhr, Material’s Senior Vice President, Creative.
  • "This is a testament to our team's dedication to using deep human understanding as a springboard to craft campaigns within a competitive landscape that resonate with audiences and drive business.”
    The American Advertising Awards recognize and celebrate outstanding creative work in the field of advertising.
  • It is the largest and one of the industry's most respected and comprehensive competitions, attracting over 55,000 local entries from across the nation.

Marketing and Measurement Pioneer Josh Chasin Named to Take a Lead Role on the FutureSight Advisory Board

Retrieved on: 
Wednesday, March 6, 2024
Professional Services, Search Engine Marketing, Publishing, Blogging, Public Relations, Investor Relations, Marketing, Advertising, Communications, Mobile, Wireless, Automotive, Photography, Nanotechnology, Audio, Video, Digital Marketing, Other Technology, General Automotive, Networks, Content Marketing, Internet, Hardware, Electronic Design Automation, Data Management, Consumer Electronics, Technology, Insurance, Banking, Social Media, Search Engine Optimization, Other Communications, ROI, Growth, Nielsen Audio, Kasin, Freewheel, Machine learning, Central Waqf Council, Research

FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.

Key Points: 
  • FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.
  • Chasin will serve on the advisory board alongside Joy Baer, founder of Strata; Doug Knopper, founder of FreeWheel and Manu Mathew, founder of VisualIQ.
  • The board’s first mission is to introduce the FutureSight platform to the precise midmarket brand leaders it was designed to serve.
  • Snowman and Umbrianna tapped Chasin, Baer, Knopper, and Mathew to lead FutureSight’s wider midmarket rollout because of the size and breadth of the market.

Semrush Announces Fourth Quarter and Full Year 2023 Financial Results

Retrieved on: 
Monday, March 4, 2024
Software, Search Engine Optimization, Search Engine Marketing, Blogging, Technology, Social Activism, Artificial Intelligence, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, CFO, Key, AI, Compensation, Investment, Generative, Growth, Entrepreneurship, Synthetic media, ARR, Introduction, GAAP, Software as a service, Position

Semrush Holdings, Inc. (NYSE: SEMR), a leading online visibility management SaaS platform, today reported financial results for the fourth quarter and full year ended December 31, 2023.

Key Points: 
  • Semrush Holdings, Inc. (NYSE: SEMR), a leading online visibility management SaaS platform, today reported financial results for the fourth quarter and full year ended December 31, 2023.
  • Fourth quarter revenue of $83.4 million, up 21% year-over-year and full year 2023 revenue of $307.7 million, up 21% year-over-year.
  • Net income of $6.9 million for the fourth quarter, compared to a net loss of $13.9 million in the prior year period.
  • Semrush will host a conference call and webcast to discuss its financial results, business highlights, outlook and other matters, the details for which are provided below.

Innsena Appoints Britteny Matero to Partner and Senior Vice President

Retrieved on: 
Friday, March 1, 2024
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Innsena , a health tech consultancy focused on improving care outcomes for underserved communities, today announced the appointment of Britteny Matero to partner and senior vice president.

Key Points: 
  • Innsena , a health tech consultancy focused on improving care outcomes for underserved communities, today announced the appointment of Britteny Matero to partner and senior vice president.
  • As partner and senior vice president, Matero assumes leadership of the Innsena market access practice, which supports health tech companies, public-private partnerships, nonprofit organizations, states and other governmental entities to deploy programs making a meaningful impact in healthcare.
  • “We are proud to have Britteny as a partner,” said Kat McDavitt, president and founding partner of Innsena.
  • Her multifaceted expertise and ability to execute effectively across organizational levels make her a valuable asset to Innsena and the broader healthcare landscape.

WBZ NewsRadio Host Matt Shearer to Emcee the 56th Annual Bell Ringer Awards

Retrieved on: 
Thursday, February 29, 2024
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The PR Club is thrilled to announce that Matt Shearer, esteemed reporter from WBZ NewsRadio, will be taking the stage as host for the 56th Annual Bell Ringer Awards.

Key Points: 
  • The PR Club is thrilled to announce that Matt Shearer, esteemed reporter from WBZ NewsRadio, will be taking the stage as host for the 56th Annual Bell Ringer Awards.
  • With two decades on the air, Matt Shearer has become a familiar and trusted voice for audiences across New England.
  • "I am honored to be selected as the host for the 56th Annual Bell Ringer Awards," said Matt Shearer.
  • "We are delighted to have Matt Shearer as our emcee for this year's Bell Ringer Awards," said Sofia Giovannello, President of PR Club and Vice President at Methods+Mastery.

SGG Media & PlayStar Launch Casino Streaming Show

Retrieved on: 
Thursday, February 29, 2024
Social Media, Search Engine Optimization, General Sports, Search Engine Marketing, Blogging, Online, Publishing, Technology, Advertising, Communications, Sports, Other Technology, Casino, Gaming, Entertainment, Digital Marketing, Marketing, Garden, Livedrive, Twitch (service), Gambling, Garden State, Sport

Pioneering sports marketing agency SGG Media is once again set to change the way we view U.S. gambling with the launch of Casino Stream, a live-streaming casino show allowing viewers to watch exciting, live, real-time casino action.

Key Points: 
  • Pioneering sports marketing agency SGG Media is once again set to change the way we view U.S. gambling with the launch of Casino Stream, a live-streaming casino show allowing viewers to watch exciting, live, real-time casino action.
  • SGG Media launched their legal sports gambling streaming show, Live Drive, on October 1, 2023, to an audience of nearly 25,000 sports fan live viewers on Twitch, YouTube, and other streaming platforms.
  • Beginning in February, Casino Stream will offer a live action casino show , via PlayStar Casino, bringing the excitement of legal casino and slot games to be played online to the masses in the Garden State all in real time.
  • SGG Media CEO, Troy Paul states, “Our Casino Stream show is focused on being completely compliant with all state gambling laws.

Business Wire, AP Collaboration Offers Clients Custom Services

Retrieved on: 
Thursday, February 29, 2024
Technology, Professional Services, Search Engine Optimization, Search Engine Marketing, Blogging, Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Other Technology, Advertising, Communications, Other Professional Services, Internet, Mobile, Wireless, Data Management, Consulting, Multimedia, ROI, Millennials, Business Wire, Generation Z, Associated, Interactive media, Business, Associated Press, AP, Social media

This collaboration provides Business Wire clients with exclusive access to AP Content Services, offering an avenue for custom multimedia production, plus digital advertising opportunities.

Key Points: 
  • This collaboration provides Business Wire clients with exclusive access to AP Content Services, offering an avenue for custom multimedia production, plus digital advertising opportunities.
  • View the full release here: https://www.businesswire.com/news/home/20240229647850/en/
    AP Content Services produces high-quality visual content for Business Wire clients.
  • (Photo: Business Wire)
    “We are excited to unite AP’s multimedia prowess with the distinguished clients that Business Wire serves,” said Drew Stoneman, VP, Consumer Revenue, AP.
  • AP Content Services will help Business Wire clients create professional multiformat content and execute native advertising campaigns.

Toro Celebrates the Return of Yard Care Season with Newly Recognized National Lawnmower Maintenance Week

Retrieved on: 
Thursday, February 29, 2024
Green Technology, Home Goods, Women, Manufacturing, Environment, Retail, Men, Family, Landscape, Consumer, Residential Building & Real Estate, Social Media, Construction & Property, Blogging, Other Communications, Other Retail, Other Manufacturing, Communications, Machinery, Social media, Attention, Checklist, Carothers, Multimedia, Weather, Life

Toro, America’s #1 Walk Mower Brand*, proudly announces the first-ever National Lawnmower Maintenance Week.

Key Points: 
  • Toro, America’s #1 Walk Mower Brand*, proudly announces the first-ever National Lawnmower Maintenance Week.
  • From March 1 – 7, 2024, Toro, in collaboration with the National Day Calendar, encourages homeowners and landscape professionals to join the company in getting a jumpstart on the spring season with some simple mower maintenance.
  • View the full release here: https://www.businesswire.com/news/home/20240229573023/en/
    Filling your mower up with fresh fuel is just one of the simple maintenance tasks Toro recommends performing during National Lawnmower Maintenance Week.
  • Check out Toro’s blog yardcare.com for an easy spring maintenance checklist to follow every year.