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GBK Collective Strengthens Team with Strategic New Hires; Virginia Lennon Joins as SVP, Research and Insights

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Thursday, March 21, 2024
Technology, Marketing, Advertising, Communications, Professional Services, Data Analytics, Search Engine Optimization, Data Management, Search Engine Marketing, Blogging, Consumer, Business analytics, Culture, Growth, Technology management, Computer science, Data science, Health, Media, Distillation, Ipsos, Qualitative research, UC, University, CPG, Senior, MBA, GBK, Cloud computing, Fortune 500, Chairperson, Machine learning, Prachi, NMIMS, Bhalerao

GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.
  • “We continue to invest in hiring the industry’s best marketing strategy, insights and data science leaders,” said GBK Co-Founder and CEO Jon Greenwood.
  • Prior to joining GBK, Lennon held senior leadership positions at Ipsos Connect, Ipsos Media & Technology, OTX Research and Telemundo Network.
  • "I'm beyond excited to be part of the exceptional team of strategy and insights experts that make up the GBK Collective.

Chetu Announces Partnership With CMS Leader Brightspot

Retrieved on: 
Thursday, March 21, 2024
Technology, Advertising, Communications, Social Media, Semiconductor, Blogging, Security, Apps, Applications, Satellite, Digital Marketing, Photography, Nanotechnology, Telecommunications, Software, Networks, Internet, Hardware, Electronic Design Automation, Other Communications, Data Management, Publishing, Consumer Electronics, Public Relations, Investor Relations, API, Partnership, Multimedia, Content management system, CMS

Chetu, a leading world-class software solutions and support services provider, is excited to announce its partnership with Brightspot, a leading Content Management System (CMS) provider, to deliver best-in-class capabilities as the content program evolves.

Key Points: 
  • Chetu, a leading world-class software solutions and support services provider, is excited to announce its partnership with Brightspot, a leading Content Management System (CMS) provider, to deliver best-in-class capabilities as the content program evolves.
  • View the full release here: https://www.businesswire.com/news/home/20240320286760/en/
    Chetu Announces Partnership With CMS Leader Brightspot (Graphic: Business Wire)
    As a Brightspot partner, Chetu’s expertise in CMS software development across various industries complements Brightspot’s mission to provide an API-first platform that can deliver and execute CMS projects quickly.
  • “We are thrilled to be partnering with Brightspot to give up-and-coming players more opportunities to grow their companies and improve their rankings,” said Alexander Ewing-Shaw, partnership manager at Chetu.
  • “As a leader in delivering custom CMS solutions, Chetu offers unparalleled expertise to guide clients through the ever-evolving digital landscape,” Hulsandra said.

Baldur’s Gate 3 Honored With Game of the Year Award at the 24th Annual Game Developers Choice Awards

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Thursday, March 21, 2024
Technology, Mobile, Wireless, Electronic Games, Communications, Arts, Museums, Entertainment, Artificial Intelligence, Women, Blogging, Men, Audio, Video, Family, Other Technology, Consumer, Software, Other Entertainment, Internet, Hardware, Online, Other Communications, Publishing, Consumer Electronics, Public Relations, Investor Relations, Narrative, Larian, GDCA, RPG, GDC, Larian Studios, Conference, Innovation, Tears, Divinity, Wild, Star Wars, The Legend of Zelda, Ambassador Award, Audience award, Dungeon, Early access, Candy Crush Saga, SAN, Kingdom, Dungeons & Dragons, Game of the Year, Legend, Music, Remedy Entertainment, Kingdom Hearts, Video game

Baldur’s Gate 3, the critically acclaimed role-playing game by Larian Studios, has been presented with the Game of the Year award during the 24th Annual Game Developers Choice Awards (GDCAs), the prominent peer-based video game event that celebrates the developers who have created the year’s top games.

Key Points: 
  • Baldur’s Gate 3, the critically acclaimed role-playing game by Larian Studios, has been presented with the Game of the Year award during the 24th Annual Game Developers Choice Awards (GDCAs), the prominent peer-based video game event that celebrates the developers who have created the year’s top games.
  • In addition to Game of the Year, Baldur’s Gate 3 also claimed three other distinguished awards at tonight’s ceremony: Best Narrative, Best Design and the Audience Award.
  • The Game Developers Choice Awards also took the time to celebrate two important and influential figures in the industry.
  • The 24th Annual Game Developers Choice Awards winners are:

Newman’s Own Foundation Announces Inaugural Food Justice for Kids Prize

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Wednesday, March 20, 2024
Philanthropy, Other Education, Primary, Secondary, Education, Women, Environmental, Social and Governance (ESG), People with Disabilities, Family, Consumer, White House, Federal Government, State, Local, Fund Raising, Other Communications, Public Policy, Foundation, Other Policy Issues, Public Relations, Investor Relations, Marketing, Advertising, Communications, Government, Socially Responsible Investing, Preschool, Social Services, Supermarket, Social Activism, Specialty, Native American, Organic Food, Teens, Parenting, Children, Food, Beverage, Retail, Other Philanthropy, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Professional Services, Organization, Learning, Native Americans, Advisory Council, Food security, Sale, School, Council, Drink, Multimedia, Social change, Nutrition education, Newman's Own, Pharmaceutical industry

Newman's Own Foundation, the private foundation created by legendary actor, racecar driver, and philanthropist Paul Newman to carry on his legacy of giving away 100% of all the profits and royalties it receives from the sale of Newman's Own food and beverages, announced today the inaugural Food Justice for Kids Prize .

Key Points: 
  • Newman's Own Foundation, the private foundation created by legendary actor, racecar driver, and philanthropist Paul Newman to carry on his legacy of giving away 100% of all the profits and royalties it receives from the sale of Newman's Own food and beverages, announced today the inaugural Food Justice for Kids Prize .
  • The Food Justice for Kids Prize will provide up to $1 million in funding to be shared among ten organizations (over two years).
  • View the full release here: https://www.businesswire.com/news/home/20240320196916/en/
    Newman's Own Foundation Announces Food Justice for Kids Prize: Apply by June 11, 2024 (Graphic: Business Wire)
    "We are thrilled to launch Newman’s Own Foundation’s first-ever Food Justice for Kids Prize, representing a significant leap forward in our longstanding commitment to Indigenous Food Justice and Nutritious School Food and Education for children,” says Alex Amouyel, President and CEO of Newman's Own Foundation.
  • The Food Justice for Kids Prize will catalyze funding and visibility for up to ten organizations dedicated to innovation and impact across two priority program areas: Indigenous Food Justice and Nutrition Education and School Food.

Using Banuba SDKs Gives Businesses an Advantage in the Case of TikTok Ban

Retrieved on: 
Monday, March 18, 2024
Technology, Marketing, Advertising, Communications, Social Media, Apps, Applications, Blogging, Software, Audio, Video, Internet, Mobile, Wireless, Mitron, Speech, SDK, Freedom, Government, Representative, Publishing

Its opponents claim that sanctioning TikTok would violate the freedom of speech and hurt the economy, as many small businesses use the platform to promote their goods and services.

Key Points: 
  • Its opponents claim that sanctioning TikTok would violate the freedom of speech and hurt the economy, as many small businesses use the platform to promote their goods and services.
  • Should the US government completely ban TikTok, its 170 million American users will have to join a new app looking to cover the gap in the market of short video platforms.
  • Chingari is an especially interesting case, as it was able to quickly pivot towards the short video format by using Banuba Video Editor SDK – a video editor like TikTok that can be quickly integrated into an app.
  • Banuba Video Editor SDK provides tools and resources for creating, editing, and manipulating video content, including, but not limited to:

McGuffin Creative Group Announces 2024 Marketing Grant for Nonprofits

Retrieved on: 
Monday, March 18, 2024
Finance, Consulting, Banking, Accounting, Fund Raising, Professional Services, Foundation, Philanthropy, Social Media, Blogging, Digital Marketing, Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Content Marketing, Communications, Small Business, Disability, McGuffin, Spectrum, Dog

Applications are now open for the 2024 McGuffin Grant, created by Chicago-based marketing and advertising agency McGuffin Creative Group, to help a 501(c)(3) nonprofit further its mission with $30,000 in creative services.

Key Points: 
  • Applications are now open for the 2024 McGuffin Grant, created by Chicago-based marketing and advertising agency McGuffin Creative Group, to help a 501(c)(3) nonprofit further its mission with $30,000 in creative services.
  • An online application for the 2024 grant is available at mcguffincg.com/grant and must be submitted by April 15, 2024 at 11:59pm CT.
  • “We’re grateful to be able to offer the McGuffin Grant again this year, our 13th,” says McGuffin’s president, Chris Sculles.
  • Founded in 2004, McGuffin Creative Group provides a range of marketing services, including branding, digital communications and print communications, to clients in the banking, financial services and healthcare industries.

 Options Technology Transforming Security by Harnessing the Power of Microsoft's Integrated Solutions

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Thursday, March 14, 2024
Software, Banking, Mobile, Wireless, Professional Services, Fintech, Blogging, Electronic Commerce, Technology, Artificial Intelligence, Security, Communications, Finance, Sentinel, Cloud, SOAR, Option, Organization, Environment, Response, Risk, Hunting, Tenant, Defender, AI, SIEM, Glass, EDR, DevOps, Conditional access, ARC, Identity, Multimedia, Artificial intelligence, Risk management

View the full release here: https://www.businesswire.com/news/home/20240314906531/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240314906531/en/
    Microsoft's commitment to enhancing security across its platforms has transformed enterprise security technology.
  • With security built into every layer, from asset management to threat detection and response, Microsoft has redefined the security landscape.
  • Options Technology (Options) is a financial technology company at the forefront of banking and trading infrastructure.
  • At Options, our services are woven into the hottest trends in global technology, including high-performance Networking, Cloud, Security, and AI (Artificial Intelligence).

The American Cornhole League and Play Anywhere Team Up to Deliver Advanced Interactive Experiences to Cornhole Fans

Retrieved on: 
Thursday, March 14, 2024
Other Communications, Other Entertainment, Public Relations, Investor Relations, Marketing, Advertising, Communications, Licensing (Entertainment), Mobile, Wireless, Entertainment, Telecommunications, General Sports, Social Media, Sports, Search Engine Optimization, Networks, Search Engine Marketing, Internet, Blogging, Data Management, Technology, General Entertainment, Other Sports, Audio, Video, Men, Online, Consumer, Licensing (Sports), Play, Innovation, Sport, Commissioner, Partnership, ACL, American Cornhole League, Warner

The American Cornhole League today announced a partnership with Play Anywhere Holdings, the global pioneer in driving on-screen interactive experiences, to bring cornhole fans a wide range of live games and engaging content.

Key Points: 
  • The American Cornhole League today announced a partnership with Play Anywhere Holdings, the global pioneer in driving on-screen interactive experiences, to bring cornhole fans a wide range of live games and engaging content.
  • Beginning this season, ACL fans will be able to interact and play along while watching the live stream of professional cornhole matches.
  • Under this exclusive agreement for its live streams on ACL Cornhole TV, the league will utilize the Play Anywhere® cutting-edge technology to roll out real-time on-screen interactive experiences.
  • Play Anywhere’s state-of-the-art AI engine will personalize the viewing experience for each of the millions of cornhole fans.

PartnerCentric FUSE Tech Slashes 35% of Wasted Client Spend, Confirming ‘Buy Now Pay Later’ as Top Incrementality Driver

Retrieved on: 
Wednesday, March 13, 2024
Data Management, Technology, Other Retail, Digital Marketing, Mobile, Wireless, Content Marketing, Fashion, Payments, Retail, Other Communications, Publishing, Marketing, Advertising, Communications, Social Media, Software, Networks, Search Engine Marketing, Internet, Blogging, Online Retail, BNPL, Growth, Partnership, Sideshow, Attention economy, Clothing

In its continued mission to drive innovation in partnership marketing, PartnerCentric announces its latest industry insights uncovered by its FUSE Incrementality™ technology and newest platform advancements.

Key Points: 
  • In its continued mission to drive innovation in partnership marketing, PartnerCentric announces its latest industry insights uncovered by its FUSE Incrementality™ technology and newest platform advancements.
  • While Buy Now Pay Later (BNPL) is consistently a clear incremental category leader, cashback, coupon, and rewards showed irregular results across client verticals.
  • FUSE Benchmark enables clients to evaluate their partner program against industry incrementality standards, while FUSE Savings reveals an average of 35% reduction in wasted marketing spend to date, enhancing decision-making and optimizing growth through fiscal efficiency for marketers and creators.
  • The Clothing and Apparel vertical experienced the greatest fluctuation in client brand categories' incrementality scores.

WP Engine's DE{CODE} 2024: What’s Next in Modern Web Development

Retrieved on: 
Tuesday, March 12, 2024
Software, Internet, Professional Services, Search Engine Optimization, Blogging, Technology, Security, Publishing, Marketing, Communications, Other Technology, Consulting, E-commerce, Education, Artificial intelligence, CODE, WordPress, WP, Elementor

WP Engine today announced registration is open for DE{CODE} 2024 , the company’s annual developer conference and the industry’s largest WordPress developer event.

Key Points: 
  • WP Engine today announced registration is open for DE{CODE} 2024 , the company’s annual developer conference and the industry’s largest WordPress developer event.
  • Now in its fifth year, WP Engine DE{CODE} brings together WordPress community thought leaders to share best practices and discuss the future of modern web development innovation.
  • This year’s agenda features developer-centric content and learning opportunities, including:
    New product launches unveiling the latest WP Engine innovations including its new artificial intelligence (AI) offering.
  • Explore how the applications of emerging technologies, such as artificial intelligence (AI) and headless WordPress, are modernizing web development.