Automatic content recognition

Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix

Retrieved on: 
Thursday, February 15, 2024

NEW YORK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus.

Key Points: 
  • NEW YORK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus.
  • Using proprietary technology, PeerLogix captures and catalogues global consumer viewership data from various leading CTV platforms in real-time.
  • "The integration of PeerLogix's data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights," said Jessica La Rosa, Vice President, TV Partnerships and Strategy at Nexxen.
  • "We're thrilled to be expanding our already holistic and representative dataset with cutting edge streaming viewership data, allowing brands and advertisers to elevate the effectiveness of their campaigns in the fast-evolving CTV landscape."

Simpli.fi Launches New TV Ad Insights Dashboard to Support Current CTV Offerings

Retrieved on: 
Tuesday, November 7, 2023

FORT WORTH, Texas, Nov. 7, 2023 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced the launch of its TV Ad Insights Dashboard. The tool provides advertisers with valuable data about streaming and linear TV advertising trends at the ZIP code level. The TV Ad Insights Dashboard builds on the company's ZTV capability – a unique solution that delivers CTV advertising at a competitive price on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level. 

Key Points: 
  • The TV Ad Insights Dashboard builds on the company's ZTV capability – a unique solution that delivers CTV advertising at a competitive price on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.
  • The TV Ad Insights Dashboard combines Automatic Content Recognition (ACR) and U.S. Census TV viewing data from millions of users across the country, creating visual insights broken down by time of day, network, advertiser, and more.
  • "The TV Ad Insights Dashboard provides our customers with valuable planning information in an easy-to-use format.
  • While testing with key customers, the TV Ad Insights Dashboard received stellar reviews and immediately demonstrated its effectiveness to users.

QYOU Media and Bollywood Hungama Unite Forces To Launch New Bollywood Movie and Entertainment Channel On Connected TVs

Retrieved on: 
Wednesday, October 11, 2023

Bollywood Hungama - Powered By The Q will be exclusively available on the Q Play+ app along with leading Connected TV platforms including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus and other Connected TV (CTV) brands.

Key Points: 
  • Bollywood Hungama - Powered By The Q will be exclusively available on the Q Play+ app along with leading Connected TV platforms including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus and other Connected TV (CTV) brands.
  • Bollywood Hungama is the second major QYOU partnership in 2023 for CTV channels following the recently announced partnership and launch of Sadhguru TV, with global spiritual master Sadhguru.
  • In the last year over 90% of all televisions sold in the country of India were Smart TV's.
  • Curt Marvis, CEO and Co-Founder, QYOU Media, commented "We continue to build key channel partnerships that are establishing a dominant portfolio of Smart TV channels under the Q brand.

Simpli.fi Launches ZTV, Bringing Highly Competitive Pricing to Audience-Targeted CTV Advertising

Retrieved on: 
Tuesday, July 18, 2023

FORT WORTH, Texas, July 18, 2023 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, today announced ZTV, an addition to its comprehensive suite of CTV advertising solutions. ZTV is an advanced offering that delivers targeted CTV advertising at CPMs in the low teens, which is approximately half the $23 average CPM for CTV advertising, according to Guideline, owner of Standard Media Index. ZTV provides competitive pricing while delivering CTV advertising on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.

Key Points: 
  • ZTV is an advanced offering that delivers targeted CTV advertising at CPMs in the low teens, which is approximately half the $23 average CPM for CTV advertising, according to Guideline , owner of Standard Media Index.
  • ZTV provides competitive pricing while delivering CTV advertising on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.
  • Media companies offering audience extension services that bundle Simpli.fi's CTV solutions with their owned and operated linear and CTV solutions.
  • For more information about Simpli.fi's industry-leading CTV advertising solutions, please visit our website .

LG Ad Solutions and Acxiom Bring Increased Audience Reach and Rapid Campaign Activation to CTV Advertising Through Improved Data Matching

Retrieved on: 
Tuesday, June 20, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic partnership with leading customer intelligence company, Acxiom.

Key Points: 
  • LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic partnership with leading customer intelligence company, Acxiom.
  • As CTV continues to evolve into a powerful platform for advertising innovation and content promotion, challenges with scalability, reach, speed, and efficiency remain.
  • This integration effectively addresses these issues by combining Acxiom's premier, privacy-compliant marketing data with LG Ad Solutions' proprietary ACR data, achieving highly accurate matching across the LG CTV universe at scale.
  • By significantly boosting match rates and enhancing speed and efficiency in CTV advertising, we can provide better advertising experiences without additional data delivery costs."

Direct-to-Glass Playbook Helps Marketers Solve CTV Fragmentation

Retrieved on: 
Thursday, June 15, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a “Direct-to-Glass Playbook” to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.

Key Points: 
  • LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a “Direct-to-Glass Playbook” to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
  • The playbook explores the role of the Smart TV OEM in the streaming ecosystem, accuracy of data sets, fragmented consumer attention, and the benefits of a Direct-to-Glass strategy to maximize TV and CTV investment.
  • Viewers are able to enjoy their favorite streaming apps on the biggest screen in the house without the use of auxiliary devices.
  • To see the full playbook, please visit: https://lgads.tv/resource/direct-to-glass-playbook/

VideoAmp Announces Alternative Currency Agreement With Horizon Media

Retrieved on: 
Wednesday, May 24, 2023

VideoAmp today announced that Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023 , will be utilizing VideoAmp as a currency for the 2023-24 Upfront season, transforming how the agency plans, buys, and measures television.

Key Points: 
  • VideoAmp today announced that Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023 , will be utilizing VideoAmp as a currency for the 2023-24 Upfront season, transforming how the agency plans, buys, and measures television.
  • Horizon, an early mover and leader in the big data-based currency area, will negotiate and transact on VideoAmp as currency for demo and advanced audience guarantees for national linear television across select clients.
  • This agreement comes as the culmination of an extensive evaluation and collaboration between Horizon and VideoAmp.
  • "We are excited to announce our work with a forward thinking, results-driven, and progressive agency like Horizon Media and its adoption of VideoAmp as a new currency for the coming Upfronts.

PlayOn and MediaRadar Ink Streaming Data Deal

Retrieved on: 
Thursday, April 6, 2023

NEW YORK, April 06, 2023 (GLOBE NEWSWIRE) -- MediaRadar, the leading advertising intelligence company, and PlayOn, makers of the leading streaming video recording platform, today announced a partnership.

Key Points: 
  • NEW YORK, April 06, 2023 (GLOBE NEWSWIRE) -- MediaRadar, the leading advertising intelligence company, and PlayOn, makers of the leading streaming video recording platform, today announced a partnership.
  • MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
  • MediaRadar summarizes OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video platforms, including well-known names like Hulu, HBO Max, Paramount+, Netflix, Disney+, Peacock, and Pluto TV.
  • Our partnership with PlayOn adds another data source to strengthen our OTT insights portfolio and increase the accuracy and value of our analytics.”
    Looking forward, MediaRadar and PlayOn are exploring additional opportunities to leverage PlayOn’s platform and consumer user base for more advanced advertising data and analytics.

Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data

Retrieved on: 
Monday, October 17, 2022

Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.

Key Points: 
  • Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.
  • With the expanded partnership, Yahoos demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.
  • Against the backdrop of the increasingly fragmented media landscape, the data partnership between Yahoo and DIRECTV Advertising uses STB data to unlock new value for buyers, bridging the gap between linear and digital all while protecting user privacy.
  • DIRECTV Advertising has been an innovative leader in delivering data-driven advanced TV solutions for its customers for years, said Amy Leifer, Chief Advertising Sales Officer of DIRECTV.

Machine Vision Market Size To Reach USD 11380 Million By 2028 At A CAGR of 4.0% - Valuates Reports

Retrieved on: 
Friday, September 23, 2022

- The global Machine Vision Technology market size is projected to reach USD 26020 million by 2028, from USD 18720 million in 2021, at a CAGR of 4.8% during 2022-2028.

Key Points: 
  • - The global Machine Vision Technology market size is projected to reach USD 26020 million by 2028, from USD 18720 million in 2021, at a CAGR of 4.8% during 2022-2028.
  • - The global Computer Vision market size is projected to reach USD 13380 million by 2028, from USD 8720 million in 2021, at a CAGR of 6.2% during 2022-2028.
  • - The global Computer Vision in Healthcare market size is projected to reach USD 858.6 million by 2028, from USD 354.4 million in 2021, at a CAGR of 12.7% during 2022-2028.
  • - The global AI In Computer Vision market size is projected to reach USD 43640 million by 2028, from USD 8624.9 million in 2021, at a CAGR of 25.5% during 2022-2028.