dunnhumby and Placer.ai Strike Partnership Enabling Retailers to Unlock Unique Door-to-Purchase Customer Journey Insights
dunnhumby, the global leader in customer data science, and Placer.ai, the leader in location analytics, today announced an innovation partnership in the U.S. to empower retailers to unlock online/offline customer insights and create unique customer propositions.
- dunnhumby, the global leader in customer data science, and Placer.ai, the leader in location analytics, today announced an innovation partnership in the U.S. to empower retailers to unlock online/offline customer insights and create unique customer propositions.
- By combining location data, behavioral science, and dunnhumby expertise in retail consulting, the partnership aims to give retailers and CPG companies an edge in increasingly competitive environments.
- The partnership will introduce a new range of connected insights from dunnhumby, powered by Placer.ai’s suite of location data.
- “Much like last year, 2024 will be a year of increased competition,” said Matt O’Grady, President for the Americas at dunnhumby.