Digital Shopping Trends: 66% of Shoppers Migrate from In-Store to Online Purchases, According to 1WorldSync Data
CHICAGO, Oct. 18, 2023 /PRNewswire/ -- Today, 1WorldSync, the leading global product content orchestration platform, released its 2023 Consumer Product Content Benchmark Report featuring insights collected from 1,500 shoppers across the United States and Canada. This report underscores that strong product content, plus user-generated content, are the building blocks of consumer trust as the line between digital and physical retail merge.
- Consumers take a meticulous approach in today's digital landscape before committing to purchases, including conducting research online and in-store.
- "The boundaries between digital and physical retail channels are dissolving, giving rise to a 'phygital' shopping era where consumers seamlessly merge online and in-store shopping to make informed in-store purchases and vice versa.
- The survey found that even a majority (61%) of in-store shopping trips begin online, a 25% increase from 2022.
- The indispensable role of user-generated content (UGC) in the online shopping experience stands out, with two-thirds of online shoppers reporting that customer reviews significantly influence a purchase decision.