Alpha 1

Sony Electronics Delivers Firmware Updates including C2PA Compliancy as a Next Step to Ensure Authenticity of Images

Retrieved on: 
Thursday, March 28, 2024

SAN DIEGO, March 27, 2024 /PRNewswire/ -- Today, Sony Electronics delivers the highly anticipated firmware updates for the Alpha 1 (Ver. 2.00), Alpha 7S III (Ver. 3.00), Alpha 7 IV (Ver. 3.00), and after April 2024, the Alpha 9 III (Ver.2.00). The update contains some of Sony's most impactful technology, including Camera Authenticity Solution, the proprietary in-camera digital signature and C2PA (Coalition for Content Provenance and Authenticity) format supporti. Together, these tools will make it possible for news agencies to ensure the authenticity of images, contributing to industry efforts to protect creators, and society from fake imagery.

Key Points: 
  • The update contains some of Sony's most impactful technology, including Camera Authenticity Solution, the proprietary in-camera digital signature and C2PA (Coalition for Content Provenance and Authenticity) format supporti.
  • Together, these tools will make it possible for news agencies to ensure the authenticity of images, contributing to industry efforts to protect creators, and society from fake imagery.
  • "There is nothing more core to our mission than listening to the voices of the photographers, videographers, and filmmakers who shoot with Sony Alpha cameras.
  • Many of these updates are applicable to multiple cameras, however for a list of each body's specific update please check the Sony website.

Sony Electronics' New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus

Retrieved on: 
Wednesday, October 26, 2022

SAN DIEGO, Oct. 26, 2022 /PRNewswire/ -- Sony Electronics Inc. announced the Alpha 7R V (model ILCE-7RM5) as the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony's highest resolution image sensor in an Alpha camera with a new AI (artificial intelligence) processing unit dedicated to AI-based image recognition – a first in any Alpha camera – as well as the powerful BIONZ XR™ image processing engine – a first in the "R" full-frame lineup. The combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video.

Key Points: 
  • The Alpha 7R V also supports precise and versatile external flash control for additional creative flexibility.
  • Additionally, when in challenging lighting conditions the Alpha 7R V effectively suppresses flickering from artificial lightsxvi for stills and video.
  • The Alpha 7R V pairs outstanding reliability for professional needs in both stills and videos with a compact, lightweight form factor.
  • The new Alpha 7R V will begin shipping in December and is available for approximately $3,900 USD and $5,300 CAD.

Sony Electronics Announces the World's Lightest[i] Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™

Retrieved on: 
Tuesday, March 22, 2022

Sony Electronics Announces the World's Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G

Key Points: 
  • Sony Electronics Announces the World's Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G
    Developed with Sony's vast expertise in lens design, the FE PZ 16-35MM F4 G delivers outstanding performance and control in the world's lightestifull-frame wide-angle power-zoom lens with a constant F4 aperture.
  • The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens.
  • The FE PZ 16-35MM F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus.
  • The FE PZ 16-35MM F4 G works with Alpha camerasiv to reliably focus, and smoothly and silently track even fast-moving subjects.

Introducing the SmallRig Accessories Ecosystem for the Sony Alpha 7 IV, designed to provide the users with even greater creative possibilities.

Retrieved on: 
Thursday, November 18, 2021

SHENZHEN, China, Nov. 18, 2021 /PRNewswire/ -- On November 15th, SmallRig announced the latest accessories for the Sony Alpha 7 IV, designed to enhance the groundbreaking performance of the camera and provide the users with even greater creative possibilities.

Key Points: 
  • SHENZHEN, China, Nov. 18, 2021 /PRNewswire/ -- On November 15th, SmallRig announced the latest accessories for the Sony Alpha 7 IV, designed to enhance the groundbreaking performance of the camera and provide the users with even greater creative possibilities.
  • Sony announced the Alpha 7 IV mirrorless camera, the latest full-frame camera in the Alpha ecosystem.
  • SmallRig Accessories Ecosystem for Sony Alpha 7 IV are available for pre-order from November 15th.
  • SmallRig pioneered the User Co-design (UCD) mode and DreamRig program in the industry to co-design with global creators and make their big dream achievable.

Introducing the SmallRig Accessories Ecosystem for the Sony Alpha 7 IV, designed to provide the users with even greater creative possibilities.

Retrieved on: 
Thursday, November 18, 2021

SHENZHEN, China, Nov. 18, 2021 /PRNewswire/ -- On November 15th, SmallRig announced the latest accessories for the Sony Alpha 7 IV, designed to enhance the groundbreaking performance of the camera and provide the users with even greater creative possibilities.

Key Points: 
  • SHENZHEN, China, Nov. 18, 2021 /PRNewswire/ -- On November 15th, SmallRig announced the latest accessories for the Sony Alpha 7 IV, designed to enhance the groundbreaking performance of the camera and provide the users with even greater creative possibilities.
  • Sony announced the Alpha 7 IV mirrorless camera, the latest full-frame camera in the Alpha ecosystem.
  • SmallRig Accessories Ecosystem for Sony Alpha 7 IV are available for pre-order from November 15th.
  • Founded in 2012, SmallRig designs and builds complete accessory solutions for content creations with cameras, gimbals, and mobile phones.

Sony Electronics' Alpha 7 IV Goes Beyond 'Basic' with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability

Retrieved on: 
Thursday, October 21, 2021

Sony Electronics' Alpha 7 IV Goes Beyond 'Basic' with 33MP Full-frame Image Sensor, Outstanding Photo, Video Operability

Key Points: 
  • Sony Electronics' Alpha 7 IV Goes Beyond 'Basic' with 33MP Full-frame Image Sensor, Outstanding Photo, Video Operability
    The Alpha 7 IV takes "basic" to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III.
  • The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability.
  • The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.
  • The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience.

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Retrieved on: 
Wednesday, October 13, 2021

The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity.

Key Points: 
  • The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity.
  • The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh.
  • It features dust and moisture resistancevii, equal to the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS.
  • The new FE 70-200mm F2.8 GM OSS II will be available in December for approximately $2,800.00 USD and $3,500.00 CAD.

Sony Electronics' "Visual Story™" Version 2.0 App Adds Compatibility with Video Content

Retrieved on: 
Monday, September 13, 2021

With version 2.0 of the Visual Story app, users can now include video content in a Story Gallery to easily share those special moments with their clients.

Key Points: 
  • With version 2.0 of the Visual Story app, users can now include video content in a Story Gallery to easily share those special moments with their clients.
  • Once the video files are transferred to the app, users can also easily edit video in the Visual Story app by manually trimming unnecessary portions of each video file uploaded.
  • For easier operation, the app will automatically reconnect if the connection between the user's smartphone and camera is lost.
  • To make Visual Story available to more users, Sony is planning to expand support to Android later this fall.

Dicerna Announces Interim Results From Phase 1 Trial of Belcesiran for Treatment of Alpha-1 Antitrypsin Deficiency-Associated Liver Disease

Retrieved on: 
Wednesday, July 21, 2021

Data from this interim analysis showed dose-dependent reductions in serum alpha-1 antitrypsin (AAT) with administration of a single dose of belcesiran.

Key Points: 
  • Data from this interim analysis showed dose-dependent reductions in serum alpha-1 antitrypsin (AAT) with administration of a single dose of belcesiran.
  • The primary treatment evaluation period for the final dose cohort (12.0 mg/kg) of belcesiran in the Phase 1 trial is ongoing.
  • Alpha-1 antitrypsin (AAT) deficiency is a rare genetic condition caused by mutations in the SERPINA1 gene that results in disease of the liver and lungs.
  • Belcesiran is a clinical-stage, subcutaneously administered, investigational GalXC RNAi therapy targeting alpha-1 antitrypsin (AAT) that is in development for the treatment of AAT deficiency-associated liver disease (AATLD).

Optime Care’s Patient-First Strategy Helps Physicians Optimize Care for Rare and Orphan Disease Patients with Pulmonary Issues During COVID-19 Pandemic

Retrieved on: 
Wednesday, June 9, 2021

This is especially important for patients with Alpha-1 Antitrypsin Deficiency (Alpha-1), a genetic condition that may result in serious lung disease in adults and/or liver disease at any age.

Key Points: 
  • This is especially important for patients with Alpha-1 Antitrypsin Deficiency (Alpha-1), a genetic condition that may result in serious lung disease in adults and/or liver disease at any age.
  • Optime Cares patient-first approach offers patients a proactive, process-driven telehealth program which mitigates the transmission of infection, such as coronavirus, for these vulnerable individuals.
  • This focus addresses all variables around collecting data, while maintaining frequent communication with patients and their families to ensure compliance and positive outcomes.
  • Listen to Optime Cares Rare Voices podcast episode with Dr. Miskoff here .