Tatari makes significant updates and improvements to its TV ad measurement
This update mostly focuses on improvements to Tatari’s device graph data through internal enhancements and strategic partnerships, paving the way for the most accurate TV ad measurement available to brands and agencies.
- This update mostly focuses on improvements to Tatari’s device graph data through internal enhancements and strategic partnerships, paving the way for the most accurate TV ad measurement available to brands and agencies.
- Significant changes include:
Linking multiple devices within a household helps determine which viewer is taking an action (e.g. - “Similar to how Google and Meta constantly enhance their algorithms, Tatari is dedicated to continuous innovation for measuring TV ad campaigns,” said Mike Swinson, Chief Data Scientist of Tatari.
- “As more advertisers seek to measure their TV campaigns on outcomes (visits, purchases, installs, etc), our view-through and incremental measurement methodologies must evolve.”
Hundreds of brands and agencies use the Tatari platform to buy, measure, and optimize TV ad campaigns that drive real business outcomes.