The Richards Group

Academy Sports + Outdoors Announces Executive Appointment

Retrieved on: 
Tuesday, January 16, 2024

KATY, Texas, Jan. 16, 2024 /PRNewswire/ -- Academy Sports and Outdoors, Inc. (Nasdaq: ASO) today announced the appointment of Chad Fox to a newly created role of Executive Vice President and Chief Customer Officer. In this role, Mr. Fox will oversee omnichannel, marketing, customer insights, and customer care. Mr. Fox joined Academy in January 2024, and reports directly to Steve Lawrence, Chief Executive Officer of the Company.

Key Points: 
  • KATY, Texas, Jan. 16, 2024 /PRNewswire/ -- Academy Sports and Outdoors, Inc. (Nasdaq: ASO) today announced the appointment of Chad Fox to a newly created role of Executive Vice President and Chief Customer Officer.
  • In this role, Mr. Fox will oversee omnichannel, marketing, customer insights, and customer care.
  • Mr. Fox joined Academy in January 2024, and reports directly to Steve Lawrence, Chief Executive Officer of the Company.
  • Mr. Fox brings nearly 25 years of retail, agency, and consumer packaged goods marketing experience to Academy.

Former Texas Monthly Editor-in-Chief Joins Genuine Article Leadership Team

Retrieved on: 
Thursday, September 8, 2022

DALLAS, Sept. 8, 2022 /PRNewswire/ -- Genuine Article, a Texas-based independent public relations and integrated communications firm, has added its first senior leadership talent since launching in 2021. Brian Sweany, who spent more than two decades rising in the ranks of city and state magazines, as well as in posts teaching university-level journalism and directing communications for state agencies and national nonprofit organizations, joins the firm as a principal. In his role, Sweany will oversee Genuine Article's staff and growing book of clients. Genuine Article was established by former PR heads from The Richards Group with the goal of helping brands, causes, and initiatives establish and enhance their national and regional relevance.

Key Points: 
  • Genuine Article was established by former PR heads from The Richards Group with the goal of helping brands, causes, and initiatives establish and enhance their national and regional relevance.
  • That same year, Texas Monthly won the award for General Excellence, the highest honor given by the City and Regional Magazine Association.
  • In this role, he began collaborating with Genuine Article founders Stacie Barnett, Elizabeth Clayton, and Greg Miller on various strategic initiatives.
  • Genuine Article is headquartered in North Texas with team members and specialists in Austin and Phoenix.

The Richards Group Expands Financial Protection Offerings With Pendella Partnership

Retrieved on: 
Tuesday, July 12, 2022

The Richards Group is a family-owned independent insurance, employee benefits and financial services firm serving clients throughout Vermont, New Hampshire and Massachusetts.

Key Points: 
  • The Richards Group is a family-owned independent insurance, employee benefits and financial services firm serving clients throughout Vermont, New Hampshire and Massachusetts.
  • Pendella is on a mission to make it easier for people to protect their familys future, said Pendella CEO and Founder Bob Gaydos.
  • Partnering with exceptional companies like The Richards Group is another step forward for us in closing the life insurance protection gap.
  • Pendella is a technology company that exists to make the financial protection of individual life and disability insurance available to all people, regardless of age, health status, or income level.

Chowly Appoints Kristin Peterson as Senior Vice President of Marketing

Retrieved on: 
Wednesday, June 1, 2022

Chowly , a restaurant technology company that integrates third-party delivery marketplaces with point-of-sale (POS) systems, today announced Kristin Peterson as the companys senior vice president of marketing.

Key Points: 
  • Chowly , a restaurant technology company that integrates third-party delivery marketplaces with point-of-sale (POS) systems, today announced Kristin Peterson as the companys senior vice president of marketing.
  • View the full release here: https://www.businesswire.com/news/home/20220601005207/en/
    Kristin Peterson joins Chowly as senior vice president of marketing.
  • Peterson joins the Chowly team with nearly two decades of marketing, advertising and branding experience.
  • Most recently, Peterson served as Chief Marketing Officer for Dickeys Barbecue Pit, the largest barbecue franchise in the United States, where she worked with Chowly as a key technology partner.

Public Relations Veterans Launch Conversation-Minded Agency Venture 'Genuine Article'

Retrieved on: 
Thursday, February 17, 2022

"Every brand has an increasing opportunity and responsibility to engage authentically with its constituents and the public.

Key Points: 
  • "Every brand has an increasing opportunity and responsibility to engage authentically with its constituents and the public.
  • Our team brings deep experience and diversity in skill set to the table to do just that.
  • We're comprised of PR pros, cause communicators, former journalists, public affairs strategists, crises navigators but at our core, we are all thoughtful conversationalists," said Barnett.
  • Additional team members' expertise spans client industries, journalism, cause communications, issues management, and public affairs experience.

ADCOLOR RELEASES PART ONE OF "STATE OF THE WORKPLACE STUDY: RETENTION OUTLOOK THROUGH A DE&I LENS"

Retrieved on: 
Tuesday, January 18, 2022

In this first segment, "Part One: Analysis of Published Information," ADCOLOR reviewed over 400 sources within the advertising industry and business to uncover common factors that are combating inclusion and retention.

Key Points: 
  • In this first segment, "Part One: Analysis of Published Information," ADCOLOR reviewed over 400 sources within the advertising industry and business to uncover common factors that are combating inclusion and retention.
  • The in-depth analysis, now available on the ADCOLOR website , is one of the most comprehensive reviews of advertising DE&I literature to date.
  • ADCOLOR is a not-for-profit 501(c) (6) organization whose mission is to celebrate and champion diversity in the creative industries.
  • Our goal is to create a community of diverse professionals who are here to support and uplift one another.

Alfa Romeo Introduces 'Near Life Experience' Global Advertising Campaign at the Formula 1 U.S. Grand Prix

Retrieved on: 
Friday, October 22, 2021

Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24

Key Points: 
  • Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24
    Campaign launches across Alfa Romeo social media channels on Friday, October 22
    Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24.
  • "The significance of launching our 'Near Life Experience' campaign for Alfa Romeo during this weekend's U.S. Grand Prix is by design," said Olivier Francois, global chief marketing officer, Stellantis.
  • The "Near Life Experience" campaign interprets new values and the ambition of Alfa Romeo, yet reminds "Alfistas" that Alfa Romeo vehicles are designed with a premium placed on both driving and emotion.
  • "For Alfa Romeo, the 'Near Life Experience' campaign is a very big step toward its future as a premium global brand," said Jean-Phillippe Imparato, chief executive officer, Alfa Romeo.

Amobee and Catalina Partner on In-flight Optimization Initiative for CPG Brands; The Richards Group Benefits from Actionable Offline Sales Data Insights

Retrieved on: 
Thursday, October 14, 2021

Partnering with Catalina, Amobee can now offer advertisers new levels of insights to make faster, smarter, real-time data-driven decisions.

Key Points: 
  • Partnering with Catalina, Amobee can now offer advertisers new levels of insights to make faster, smarter, real-time data-driven decisions.
  • With Amobee In-Flight Optimization for CPG and insights from Catalinas real-time POS data, The Richards Group saw a 2:1 return on investment across select brand categories for one of its CPG clients, and a 388% increase in offline conversations in the first month.
  • The agency was able to eliminate costly modeling by directly connecting Catalinas shopper data to ad campaigns and reach 25 million unique users.
  • The Richards Group anticipates implementing this solution for their CPG clients moving forward.

Valor Mineral Management Announces Two New Hires

Retrieved on: 
Monday, October 4, 2021

FORT WORTH, Texas, Oct. 4, 2021 /PRNewswire/ -- Valor Mineral Management ("Valor"), a mineral asset management , oil and gas accounting , process outsourcing and advisory firm based in Fort Worth, Texas, announced that it has added Hannah Jones as Director of Marketing and Jill Heagy as Executive Assistant.

Key Points: 
  • FORT WORTH, Texas, Oct. 4, 2021 /PRNewswire/ -- Valor Mineral Management ("Valor"), a mineral asset management , oil and gas accounting , process outsourcing and advisory firm based in Fort Worth, Texas, announced that it has added Hannah Jones as Director of Marketing and Jill Heagy as Executive Assistant.
  • "Valor is growing fast, and we are continuing to grow our team with people with quality experience and talent," says Joseph DeWoody, CEO of Valor.
  • Heagybrings robust expertise to the Valor team with her experience in executive support, budget analysis and project management.
  • Valor Mineral Management is a mineral management company that specializes in revenue recovery , asset management, reliable land title , oil and gas accounting , mineral rights accounting and consulting services.

Accretive Media launches Accretive Outcomes™ suite of automated measurement products purpose-built for the out-of-home advertising market

Retrieved on: 
Tuesday, September 28, 2021

Accretive Outcomes ensures that advertisers clearly understand how their out-of-home investment is performing, regardless of the screen, the platform, or the format they ran."

Key Points: 
  • Accretive Outcomes ensures that advertisers clearly understand how their out-of-home investment is performing, regardless of the screen, the platform, or the format they ran."
  • The patent-pending Accretive Outcomes solution is the first and only OOH effectiveness measurement product specifically built for the out-of-home market.
  • Existing out-of-home measurement solutions are either platform-specific or utilize mobile advertising measurement principles and retrofit them for out-of-home, proving to be costly and time consuming.
  • Accretive Media is an out-of-home data and technology company that empowers brands to become a part of consumers' everyday lives.