NERDS® Makes Bold Big Game Ad Debut Introducing New NERDS Gummy Clusters-inspired Character for First Time
CHICAGO, Feb. 6, 2024 /PRNewswire/ -- NERDS® is making its bold debut on the world's biggest advertising stage for the first time in its 40-year history, which is also a first for Ferrara. Today, the brand is revealing its Big Game ad early and introducing NERDS Gummy, a new character made in the likeness of the fan-favorite NERDS Gummy Clusters – an unexpected, one-of-a-kind product combination of CRUNCHY and GUMMY packed in every bite. The 30-second spot is expected to air in the second quarter of the Big Game and is meant to encourage fans to 'unleash their senses' with multisensorial NERDS candy.
- Today, the brand is revealing its Big Game ad early and introducing NERDS Gummy, a new character made in the likeness of the fan-favorite NERDS Gummy Clusters – an unexpected, one-of-a-kind product combination of CRUNCHY and GUMMY packed in every bite.
- We then see the NERDS Gummy combine with the original NERDS characters to create the NERDS Gummy Cluster.
- Activating at the Big Game is the biggest investment in NERDS' and Ferrara's history – with the strategy of introducing NERDS Gummy Clusters at an iconic American cultural event that attracts high viewership.
- With the new NERDS Gummy character, NERDS created an endearing figure, meant to serve as a contrast, but also the perfect companion to the NERDS characters.