Children's Advertising Review Unit Issues Revised Guidelines for Responsible Advertising to Children, Effective January 1, 2022
Retrieved on:
Thursday, July 29, 2021
"Over the years, the CARU Advertising Guidelines have been revised periodically to address changes in media and marketing, and central to these new revisions are the changes taking into account today's digital environment," said Mamie Kresses, Vice President, Children's Advertising Review Unit, BBB National Programs.
Key Points:
- "Over the years, the CARU Advertising Guidelines have been revised periodically to address changes in media and marketing, and central to these new revisions are the changes taking into account today's digital environment," said Mamie Kresses, Vice President, Children's Advertising Review Unit, BBB National Programs.
- "In addition, recognizing the importance of diversity and inclusion in ad creative, the revised CARU Advertising Guidelines hold advertisers accountable for negative social stereotyping, prejudice, or discrimination."
- Remove the children's privacy guidelines, included in the CARU Advertising Guidelines since 1996, to a separate document, the CARU Self-Regulatory Guidelines for Children's Online Privacy Protection .
- Interpretations of the CARU Advertising Guidelines will be updated on an ongoing basis through FAQs, as new challenges and questions about application of the Guidelines arise.