Mattel Creations Announces Latest Product Drop Featuring Reimagined Collectible Toy-Inspired Art with Launch of First-Ever Hot Wheels® NFT Series
Mattel, Inc. (NASDAQ: MAT) announced today that Mattel Creations, the companys collaboration and direct-to-consumer platform, is further evolving its toys as art collection to include a Non-Fungible Token (NFT) series from the super-charged Hot Wheels brand.
- Mattel, Inc. (NASDAQ: MAT) announced today that Mattel Creations, the companys collaboration and direct-to-consumer platform, is further evolving its toys as art collection to include a Non-Fungible Token (NFT) series from the super-charged Hot Wheels brand.
- Breaking into this new market allows Mattel to expand across this emerging art space and advance the collector offering starting with three unique NFTs from the Hot Wheels NFT Garage Series.
- Through the Mattel Creations platform, Mattel brands can create limited-edition, specialty items that both celebrate and stretch Mattels intellectual property.
- The Hot Wheels NFT Garage Series celebrates Hot Wheels brands long-standing influence on automotive culture and massive appeal to collectors of all ages.