UCI Women's Teams

Liv Cycling Debuts Latest “Liv Committed” Global Brand Campaign

Retrieved on: 
Tuesday, March 23, 2021
Marketing, Advertising, Communications, Sports, Consumer, Women, Biking, Cycling, UCI Women's Teams, Liv Racing, Liv, Cycle racing

Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed , celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are turning to bikes for solace and joy.

Key Points: 
  • Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed , celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are turning to bikes for solace and joy.
  • The campaign hero film was created with inspiration directly from the Liv Cycling community, including partners like The Black Foxes , The Bahati Foundation , Liv Racing athletes including Sarah Hill, Rae Morrison and Liv Racing WorldTeam satellite rider Ayesha McGowan.
  • Now composed of 25 riders, Liv Racing includes the Liv Racing WorldTeam, Liv Factory Racing, and the Liv Racing Collective.
  • The goal of the Liv Committed campaign is to highlight our shared connection around bikes, explained Tu.

Katie Hall Walks Away with Colorado Classic Win, Her Fifth Overall of 2018

Retrieved on: 
Thursday, August 23, 2018
Katie Hall, UnitedHealthcare Pro Cycling, Lauren Hall, UCI Women's Teams, Sports in the United States, Cycling, Cycle sport, Scott Moninger

DENVER, Aug. 23, 2018 /PRNewswire/ --Following an incredibly aggressive final day of racing on Sunday, UnitedHealthcare's Katie Hall came away with the 2018 Colorado Classic overall race victory, adding to her remarkable streak ofU.S.

Key Points: 
  • DENVER, Aug. 23, 2018 /PRNewswire/ --Following an incredibly aggressive final day of racing on Sunday, UnitedHealthcare's Katie Hall came away with the 2018 Colorado Classic overall race victory, adding to her remarkable streak ofU.S.
  • "I've won five stages in America this year and I'd never won a stage race in America before this year.
  • The race was especially memorable for UHC cyclist Lauren Hall (no relation to Katie).
  • The Colorado Classic was the final pro race for the 39-year-old veteran, who finished 11th overall and whose career highlights include stage victories at the Cascade Classic and Tour of the Gila.