Juniper Research: Operator Messaging Revenue to Reach $88 Billion Globally by 2025, Despite SMS Revenue Decline
A new Juniper Research study has found global operator-led mobile messaging revenue will increase from $87 billion in 2020 to $88 billion in 2025.
- A new Juniper Research study has found global operator-led mobile messaging revenue will increase from $87 billion in 2020 to $88 billion in 2025.
- However, the report found that SMS messaging, a long-established revenue source for operators, will fall from $66 billion in 2020 to $61 billion by 2025; owing to declining P2P traffic.
- It urges operators to capitalise on premium pricing and advanced anti-fraud standards over these messaging channels to accomplish this.
- The report assessed operator messaging services, including MMS, RCS, and SMS.