GoodLife campaign celebrates the many reasons for going to the gym....and they're not what you think.
LONDON, ON, Jan. 18, 2024 /CNW/ - People's reasons for going to the gym are as different as the people themselves.
- LONDON, ON, Jan. 18, 2024 /CNW/ - People's reasons for going to the gym are as different as the people themselves.
- Campaign visuals were captured at the GoodLife Fitness Oakville Place club but are intended to look like any of GoodLife's clubs across Canada.
- GoodLife is planning to capture a series of video 'streeters' with people candidly sharing their reasons for going to the gym.
- The campaign officially launched on January 1, 2024, and will run for several months.