Champion® Athleticwear Unveils New Global Brand Campaign: “Champion What Moves You” Calling on Diverse Creators as Face of the Campaign
“We firmly believe that we are not defined by what we make, but by what we do with it,” said Vanessa LeFebvre, President of Global Activewear at Champion. “In this next chapter of our brand story, we are redefining what it means to Champion -- for us it is no longer a title or indication of winning, but rather, a means to take action and create something with real impact. To be a Champion is to pursue your passion, to create, and to Champion What Moves You.”
- View the full release here: https://www.businesswire.com/news/home/20230913706422/en/
The “Champion What Moves You” campaign spotlights six diverse creators from around the world. - To Champion, a “Creator with Purpose” is someone that blurs the lines between personal passion and impactful contribution.
- “We firmly believe that we are not defined by what we make, but by what we do with it,” said Vanessa LeFebvre, President of Global Activewear at Champion.
- Creators interested in applying can visit Champion.com/creators for program details and to apply beginning September 20.