Beef. It's What's for Dinner

Beef Checkoff's Producer Communications Efforts Necessary to Shape Current, Future Programs

Retrieved on:

Friday, September 29, 2023

DENVER, Sept. 29, 2023 /PRNewswire-PRWeb/ -- Since 1988, beef producers have funded the national Beef Checkoff by paying a mandatory $1 per head on the sale of live domestic and imported cattle, overseen by the Cattlemen's Beef Board (CBB) and the USDA. While the Beef Checkoff has been around for decades, some beef producers have questions about how their dollars are being spent. That's why the Beef Checkoff sets aside a very small percentage of its funds each year for the Producer Communications program.

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That's why the Beef Checkoff sets aside a very small percentage of its funds each year for the Producer Communications program.
While the Beef Checkoff has been around for decades, some beef producers have questions about how their dollars are being spent.
That's why the Beef Checkoff sets aside a very small percentage of its funds each year for the Producer Communications program.
The Producer Communications program's goal is to inform producers with operations of all shapes and sizes about how Checkoff dollars are driving beef demand.

Two Out of Three Sports Fans Prefer Tailgating to the Actual Game, Survey Says

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Monday, September 25, 2023

Beef. It's What's for Dinner, Joseph Roby, Shepherd, National Cattlemen's Beef Association, Fast food, Baking

DENVER, Sept. 25, 2023 /PRNewswire/ -- When it comes to the tailgating game, beef is the reigning champion. A new survey from the National Cattlemen's Beef Association, a contractor to the Beef Checkoff, found 73% of people prefer beef at a tailgate and 69% say a tailgate isn't complete without beef.[1] While part of the fun of football season is sticking to tradition, pitmaster Erica Roby shows how your tailgating menu doesn't have to.

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DENVER, Sept. 25, 2023 /PRNewswire/ -- When it comes to the tailgating game, beef is the reigning champion.
A new survey from the National Cattlemen's Beef Association, a contractor to the Beef Checkoff, found 73% of people prefer beef at a tailgate and 69% say a tailgate isn't complete without beef.
[1] While part of the fun of football season is sticking to tradition, pitmaster Erica Roby shows how your tailgating menu doesn't have to.
And Finally, make sure to keep your beef chilled until you're ready to throw it on the grill.

Head Back to Class with Beef. It's What's For Dinner.

Retrieved on:

Monday, August 21, 2023

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DENVER, Aug. 21, 2023 /PRNewswire/ -- With summer coming to a close and kids heading back to school it can be a chore to figure out what to pack for lunch. Beef. It's What's For Dinner., funded by the Beef Checkoff, has three recipes that will help make packing lunch easy amid all the hustle and bustle.

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Beef.
It's What's For Dinner., funded by the Beef Checkoff, has three recipes that will help make packing lunch easy amid all the hustle and bustle.
Forget about frozen pockets from the grocery store, because these Roast Beef Cheddar Pockets are a win-win.
For more beefy recipes to keep your kids going this school year, check out our school lunch recipe collection on BeefItsWhatsForDinner.com.

Beef Checkoff Funds Nutrition and Health Research to Connect with New Consumer Audiences

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Friday, August 18, 2023

DENVER, Aug. 18, 2023 /PRNewswire-PRWeb/ -- The Beef Checkoff's principal goal is to successfully drive demand for beef. To accomplish that goal, the program must engage with a broad range of consumers. Now, the Checkoff is expanding its efforts and working to reach different consumer audience segments.

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To accomplish that goal, the program is expanding its efforts and using health and nutrition research to reach new consumer audiences.
DENVER, Aug. 18, 2023 /PRNewswire-PRWeb/ -- The Beef Checkoff's principal goal is to successfully drive demand for beef.
"The Beef Checkoff's nutrition and health research is not only driving more demand for beef – it's also giving parents and health professionals the resources they need to help infants, toddlers and adolescents build healthy, strong minds and bodies."
"Now, as a co-chair of the Beef Checkoff's Nutrition and Health Committee, I'm applying my interest in healthy eating to help drive beef demand.

Thinking Sustainably: How Caring for the Land and High-Quality Beef Go Hand-In-Hand

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Friday, April 14, 2023

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HUNGERFORD, Texas, April 14, 2023 /PRNewswire/ -- The farm to fork trend is everywhere and with summer grilling season approaching the Beef. It's What's For Dinner. brand, funded by the Beef Checkoff, is sharing how raising sustainable beef and grilling up a juicy steak are closely connected. Celebrity Chef Lamar Moore and Rancher John Coleman Locke, owner of J.D. Hudgins Ranch, got together to talk more about sustainability and recipes.

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A celebrity chef and cattle rancher discuss how beef is raised sustainably and share tips for creating flavorful beef dishes.
HUNGERFORD, Texas, April 14, 2023 /PRNewswire/ -- The farm to fork trend is everywhere and with summer grilling season approaching the Beef.
brand, funded by the Beef Checkoff, is sharing how raising sustainable beef and grilling up a juicy steak are closely connected.
For more beef recipes and to learn more about how farmers and ranchers across the country are raising sustainable beef, visit BeefItsWhatsForDinner.com .

Beef Industry Producers Must Share Their Environmental Stories

Retrieved on:

Thursday, March 30, 2023

DENVER, March 30, 2023 /PRNewswire-PRWeb/ -- Today's consumers are very concerned with where their food comes from and how it's raised. According to a September 2022 white paper, "Today's Beef Consumer," produced by the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, 21% of survey respondents had a negative perception of beef production practices. That's one reason why beef producers like John Ferry of Corinne, Utah are speaking up and telling consumers how they care for their land and their livestock.

Key Points:

The Beef Checkoff is using a combination of research and education to share producers' stories with consumers who are concerned about beef production practices.
According to a September 2022 white paper, " Today's Beef Consumer ," produced by the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, 21% of survey respondents had a negative perception of beef production practices.
The Beef Checkoff is committed to providing education and correcting misinformation about beef and the environment while gaining consumers' confidence.
Real beef producers share their beef stories and how they care for their cattle and land.

Race Day Recipes at Full Throttle with Beef as Fans Gear Up for the Third Year of the Beef. It's What's For Dinner.® 300

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Thursday, February 16, 2023

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DAYTONA BEACH, Fla., Feb. 16, 2023 /PRNewswire/ -- Before drivers in the legendary DAYTONA 500 put the pedal to the metal, award-winning celebrity Chef Ryan Clark put the beef to the flame, sharing, crowd-pleasing and easy tailgate recipes with TV and radio stations during a satellite media tour.

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This year's satellite media tour helped kick off festivities for the 2023 Beef.
It's What's For Dinner.® 300, sponsored by the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff.
For a third consecutive year, the organization partnered with Daytona International Speedway to highlight beef during the iconic racing week.
Chef Ryan Clark is no stranger to tailgating, as he was a strong contender in last year's Beef.

The Most Wonderful Appetizers and Side Dishes to Beef Up Your Celebration This Year

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Tuesday, December 13, 2022

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DENVER, Dec. 13, 2022 /PRNewswire/ -- While a classic roast is always a showstopper for holiday meals it doesn't have to end there. Whether you're hosting and looking for some appetizer inspiration or a guest charged with bringing an appetizer, the Beef. It's What's For Dinner. brand, funded by the Beef Checkoff, has you covered with beefy new recipes that are sure to please a hungry crowd.

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Beef.
Whether you're hosting and looking for some appetizer inspiration or a guest charged with bringing an appetizer, the Beef.
brand, funded by the Beef Checkoff, has you covered with beefy new recipes that are sure to please a hungry crowd.
The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.

Celebrity Chefs Develop Beef Recipes to Help you Make the Most of Your Meals

Retrieved on:

Monday, August 29, 2022

DENVER, Aug. 29, 2022 /PRNewswire/ -- It's no secret that everybody is looking for ways to save these days, and with that means getting creative in the kitchen. Luckily, beef's great versatility makes it easy with endless meal options from night one to leftovers. Making it even easier, six celebrity chefs have partnered with the Beef. It's What's For Dinner. brand, funded by the Beef Checkoff, for a new video series - "Making the Most of Your Meals" The series features the chefs as they create multiple meals from one delicious cut of beef.

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Making it even easier, six celebrity chefs have partnered with the Beef.
brand, funded by the Beef Checkoff, for a new video series - "Making the Most of Your Meals" The series features the chefs as they create multiple meals from one delicious cut of beef.
The National Cattlemen's Beef Association (NCBA) is a contractor to the Beef Checkoff Program.
The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.

BBQuest Season 3 Streaming Now On Hulu

Retrieved on:

Tuesday, August 9, 2022

AUSTIN, Texas, Aug. 9, 2022 /PRNewswire/ -- From beef ribs and barbacoa to curried brisket rice and pho rub beef belly spring rolls, viewers are in for a treat when they tune into BBQuest: "Beyond the Pit." Season 3 of the popular video series that is 'all things Texas barbecue' delves even deeper into the long-held traditions and new flavors and inspirations that make Texas barbecue so legendary. Besides featuring some of the state's top pitmasters, this season also includes visits with cattle ranchers from across the state.

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Besides featuring some of the state's top pitmasters, this season also includes visits with cattle ranchers from across the state.
BBQuest "Beyond the Pit" follows four themes that capture the essence of Texas barbecue: Legacy & Tradition, Creativity & Innovation, Texas Trailblazers and Family & Community.
BBQuest co-host and Hardcore Carnivore cookbook author Jess Pryles developed recipes so viewers can recreate dishes from each of the episodes.
Streaming on YouTube and BeefLovingTexans.com , BBQuest has been viewed by fans more than 2.9 million times.