Nielsen Holdings

Nielsen's The Gauge: Monthly Total TV And Streaming Viewing Snapshot For August Shows Back-To-School Influencing Streaming Behavior

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Thursday, September 16, 2021
Program, Investment, Facebook, View, LinkedIn, NYSE, Olympic Games, Industry, Nielsen Holdings, Multimedia, Instagram, Twitter, 2021 Lancashire County Council election, SVOD, Tide gauge, Television, Music, Public relations

NEW YORK, Sept. 16, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that The Gauge , its monthly total TV and streaming snapshot, unveiled that in August 2021, streaming maintained a 28% share of total TV viewing, compared with broadcast TV (24%) and cable (38%).

Key Points: 
  • NEW YORK, Sept. 16, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that The Gauge , its monthly total TV and streaming snapshot, unveiled that in August 2021, streaming maintained a 28% share of total TV viewing, compared with broadcast TV (24%) and cable (38%).
  • The August data shows that after three months of steady growth, the share of streaming detailed in The Gauge remained static.
  • First, children 6 to 17 years old, who headed from their flat screens to the blackboards, viewed about 7.5% less.
  • Offsetting this viewing shift among children was a 0.5% increase in overall TV viewing.

Satori Secures $20M in Series A to Accelerate Adoption of Cloud Data Platforms with DataSecOps

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Tuesday, September 14, 2021
Cloud, Aurora, Capital Group Companies, Microsoft, Yun (Korean surname), TEL, CEO, CA, BCG, Proofpoint, Technology, Silicon, Enterprise software, Conference, Marketing, Science and technology in Asia, Incapsula, Amazon Redshift, Chief information security officer, CTO, Computer security, LinkedIn, Venture, Snowflake, Imperva, Transport, Nielsen Holdings, YL Ventures, Friction, Twitter, Partnership, GLOBE, Compliance, Microsoft Azure SQL Database, Organization, Lead, Leadership, Palo Alto Networks, Computer data storage, Online shopping, Financial services

Satori is the first DataSecOps platform to democratize data and scale cloud data analytics, embedding security into data operations by providing security capabilities at the infrastructure level and removing friction for data consumers.

Key Points: 
  • Satori is the first DataSecOps platform to democratize data and scale cloud data analytics, embedding security into data operations by providing security capabilities at the infrastructure level and removing friction for data consumers.
  • Satoris Universal Data Access Service provides holistic visibility and a single control plane for real-time data access and usage oversight across modern data stacks.
  • As enterprises look to move data and analytics to the cloud, they are facing critical challenges and slowdowns.
  • Market recognition for Satoris DataSecOps approach has resulted in Satori recently announcing a partnership with Snowflake to enable DataSecOps for Snowflake's data cloud.

Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience Data

Retrieved on: 
Tuesday, September 14, 2021
Cloud, EMEA, Workforce, Investment, Privacy, PMP, Facebook, Black Friday, Adoption, Asia, Advertising, LinkedIn, NYSE, FMCG, Industry, NASDAQ, Nielsen Holdings, Cyber Monday, Instagram, Twitter, 2021 Lancashire County Council election, Partnership, GLOBE, ROI, Television, Risk management, Public relations

Through this collaboration, brands may now access Nielsens premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions.

Key Points: 
  • Through this collaboration, brands may now access Nielsens premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions.
  • Nielsens rich audience data has a unique breadth and depth and includes proprietary fast-moving consumer goods(FMCG) data, credit card transaction data, psychographic data, intent, and interest data.
  • Nielsens data may be delivered through PubMatics Audience Encore - an audience platform designed for marketers to transact on unique, addressable audience data across premium omnichannel inventory.
  • Our goal is to fundamentally change the way marketers and data owners transact on audience data by giving more control to the data owner and better return on investment (ROI) for the advertiser.

Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience Data

Retrieved on: 
Tuesday, September 14, 2021
Cloud, Workforce, Investment, Privacy, PMP, Facebook, ANZ, Black Friday, Adoption, Asia, Advertising, LinkedIn, NYSE, FMCG, Industry, APAC, Nielsen Holdings, Instagram, Twitter, 2021 Lancashire County Council election, Partnership, GLOBE, Associate Director of National Intelligence and Chief Information Officer, ROI, Television, Risk management, Sales, Public relations

Through this collaboration, brands may now access Nielsens premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions.

Key Points: 
  • Through this collaboration, brands may now access Nielsens premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions.
  • Nielsens rich audience data has a unique breadth and depth and includes proprietary fast-moving consumer goods(FMCG) data, credit card transaction data, psychographic data, intent, and interest data.
  • Nielsens data may be delivered through PubMatics Audience Encore - an audience platform designed for marketers to transact on unique, addressable audience data across premium omnichannel inventory.
  • Our goal is to fundamentally change the way marketers and data owners transact on audience data by giving more control to the data owner and better return on investment (ROI) for the advertiser.

Nielsen To Present At Two Upcoming Investor Conferences

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Monday, September 13, 2021
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NEW YORK, Sept. 13, 2021 /PRNewswire/ --Nielsen Holdings plc (NYSE: NLSN), today announced that the Company will be presenting at two upcoming investor conferences.

Key Points: 
  • NEW YORK, Sept. 13, 2021 /PRNewswire/ --Nielsen Holdings plc (NYSE: NLSN), today announced that the Company will be presenting at two upcoming investor conferences.
  • Interested parties are invited to listen to the event live on Nielsen's Investor Relations website at http://nielsen.com/investors under Events & Presentations.
  • Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry.
  • Audience is Everything to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

Formula 1 and Motorsport Network Launch World's Largest F1 Fan Survey

Retrieved on: 
Wednesday, September 8, 2021

LONDON, Sept. 8, 2021 /PRNewswire/ -- Formula 1 and Motorsport Network today launched the 2021 Global F1 Fan Survey in partnership with Nielsen , aimed at capturing the current views of F1 fans around the world towards the sport.

Key Points: 
  • LONDON, Sept. 8, 2021 /PRNewswire/ -- Formula 1 and Motorsport Network today launched the 2021 Global F1 Fan Survey in partnership with Nielsen , aimed at capturing the current views of F1 fans around the world towards the sport.
  • The survey is expected to be the largest fan survey of its kind in the sport of F1, operating across Motorsport Network's flagship Motorsport.com website in 15 languages.
  • This is the third Global F1 Fan survey that Motorsport Network has undertaken, the first two having taken place in 2015 and 2017, each with more than 200K respondents.This years' survey results will be compared to the data gathered from the two previous surveys, with the 2017 survey considered to be the largest survey undertaken for any form of motorsport.
  • The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company.

Spicely Organics® Names CPG Veteran Chris Cole to General Manager

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Wednesday, September 1, 2021
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FREMONT, Calif., Sept. 1, 2021 /PRNewswire-PRWeb/ -- Spicely Organics, a leading manufacturer of high-quality organic spices today announced it promoted Chris Cole, consumer packaged goods veteran, to its newly created role of General Manager.

Key Points: 
  • FREMONT, Calif., Sept. 1, 2021 /PRNewswire-PRWeb/ -- Spicely Organics, a leading manufacturer of high-quality organic spices today announced it promoted Chris Cole, consumer packaged goods veteran, to its newly created role of General Manager.
  • "As the company's first General Manager, I am confident that Chris' industry experience, data-driven, results-oriented approach to his work, along with his proven leadership will propel Spicely Organics to even more growth in the coming years," founder and CEO Bijan Chansari said.
  • Mr. Cole joined Spicely Organics in 2018 as Chief Sales and Marketing Officer.
  • "I am honored to serve as Spicely Organics' General Manager," Mr. Cole said.

Nielsen and Meredith Corporation Renew Multi-year Agreement for Local TV Audience Measurement

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Tuesday, August 10, 2021
People, Local Media Group, Portable People Meter, PPM, EVP, Facebook, Meredith, NYSE, Investment, Nielsen Holdings, Local, Meredith Corporation, MDP, Twitter, OOH, Industry, Local TV, LinkedIn, Instagram, Attempted acquisition of Tribune Media by Sinclair Broadcast Group, 2021 Lancashire County Council election, Consumer, OTA, Person, News, Music, Public relations, Television

NEW YORK, Aug. 10, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings.

Key Points: 
  • NEW YORK, Aug. 10, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings.
  • The agreement includes a range of audience measurement and analytical services across all Meredith's local stations, including Nielsen Scarborough.
  • "We are thrilled to continue our longstanding relationship with Meredith Broadcast Group," said Catherine Herkovic, Managing Director, EVP, Nielsen Local TV.
  • "Meredith continues to be a leader for local advertisers in search of innovative solutions for reaching key audiences.

Frosted Cake is Launching their Revolutionary Deflationary Token for the Masses

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Monday, August 9, 2021
Investment, Nielsen Holdings, IMF, Project, Burn, Reward, Frosting, Marketing, NFT, Cryptocurrency

Frosted Cake developers and technical team have come up with an interactive and fun idea to entertain their community when they visit their Telegram Group.

Key Points: 
  • Frosted Cake developers and technical team have come up with an interactive and fun idea to entertain their community when they visit their Telegram Group.
  • 8% from every transaction will automatically be redistributed to Frosted Cake Holders and Reward them in Cake.
  • Frosted Cake can be viewed as an inflation hedge by investors as they plan to burn Frosted Cake Tokens on a regular basis.
  • The project appears to be an incentive and innovation-driven token, which allows its Token Holders to earn rewards in Cake Just by holding Frosted Tokens.

Frosted Cake is Launching their Revolutionary Deflationary Token for the Masses

Retrieved on: 
Monday, August 9, 2021
Investment, Nielsen Holdings, IMF, Project, Burn, Reward, Frosting, Marketing, NFT, Cryptocurrency

Frosted Cake developers and technical team have come up with an interactive and fun idea to entertain their community when they visit their Telegram Group.

Key Points: 
  • Frosted Cake developers and technical team have come up with an interactive and fun idea to entertain their community when they visit their Telegram Group.
  • 8% from every transaction will automatically be redistributed to Frosted Cake Holders and Reward them in Cake.
  • Frosted Cake can be viewed as an inflation hedge by investors as they plan to burn Frosted Cake Tokens on a regular basis.
  • The project appears to be an incentive and innovation-driven token, which allows its Token Holders to earn rewards in Cake Just by holding Frosted Tokens.