Gracenote Powers New Live Sports Experiences for Smart TV and Auto Platforms
EMERYVILLE, Calif., Jan. 6, 2021 /PRNewswire/ --Gracenote, a Nielsen (NYSE: NLSN) company, is launching a new live sports solution designed to help smart TV and auto manufacturers enable dynamic sports experiences to engage fans at home or on-the-go.
- EMERYVILLE, Calif., Jan. 6, 2021 /PRNewswire/ --Gracenote, a Nielsen (NYSE: NLSN) company, is launching a new live sports solution designed to help smart TV and auto manufacturers enable dynamic sports experiences to engage fans at home or on-the-go.
- Leveraging Gracenote Global Sports Data, CE manufacturers and automakers can now easily integrate real-time team statistics, recent game results and live updates to TV and video home screens and auto infotainment systems.
- "Live sports are an increasingly important differentiator for entertainment platforms seeking to increase user engagement," said Simon Adams, Chief Product Officer of Gracenote.
- "For years, Gracenote has powered sports viewing experiences for the largest TV providers in the world.