Media strategy

Buzz Dealer's CEO Uri Samet, accepted into Forbes Agency Council

Retrieved on: 
Wednesday, September 13, 2023
Advertising, Media strategy, Q&A, Consultant, Community, Council, Buzz, PR

NICOSIA, Cyprus, Sept. 13, 2023 /PRNewswire-PRWeb/ -- Uri Samet, CEO and co-founder of Buzz Dealer, the leading global digital marketing agency which specialized in digital PR, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

Key Points: 
  • Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies.
  • NICOSIA, Cyprus, Sept. 13, 2023 /PRNewswire-PRWeb/ -- Uri Samet , CEO and co-founder of Buzz Dealer , the leading global digital marketing agency which specialized in digital PR, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.
  • "We are honored to welcome Uri into the community," said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council.
  • "We at Buzz Dealer are excited to take part in this important project, founded by the Forbes Agency Council," remarked Samet on the matter.

PR Newswire's Strategic Partnership with AKA Enhances Suite of Services

Retrieved on: 
Tuesday, September 12, 2023
AKA, Fintech, Media strategy, Partnership, Health, CPG, Cision, PR Newswire, News

CHICAGO, Sept. 12, 2023 /PRNewswire/ -- PR Newswire, a Cision company, is meeting the demand for premium marketing communications services through a strategic partnership with AKA Partners, LLC, a public relations and video-first marketing communications industry leader with 25 years of experience working with Fortune 500 brands.

Key Points: 
  • This strategic partnership will provide AKA clients with exclusive value-added access to PR Newswire's full suite of public relations and content distribution networks.
  • PR Newswire clients will have exclusive access to AKA's team of creative strategists, content producers, visual content editors, designers and media experts headquartered in Chicago.
  • "This partnership provides our clients with further industry-leading support as an extension of our in-house premium content services team (MultiVu).
  • The strategic partnership with PR Newswire is a natural fit for AKA to offer their clients exclusive access to the PR Newswire product and distribution suite across industries including healthcare, retail, mortgage lending, fintech, home goods, CPG and B2B.

Adweek Names Wpromote's Sammy Rubin a Media All-Star

Retrieved on: 
Tuesday, August 15, 2023
Media strategy, Adweek, Marketing, Head, Employment, VP Bank, Adtech (company), Open Road Integrated Media, Glassdoor, Growth, AI, Woman, Automation, Sales, Wpromote

EL SEGUNDO, Calif., Aug. 15, 2023 /PRNewswire/ -- Adweek recognized Sammy Rubin, VP of Integrated Media for Wpromote, as a 2023 Media All-Star on their annual list honoring the executives representing the best, brightest, and most strategic thinking across the media industry.

Key Points: 
  • EL SEGUNDO, Calif., Aug. 15, 2023 /PRNewswire/ -- Adweek recognized Sammy Rubin, VP of Integrated Media for Wpromote, as a 2023 Media All-Star on their annual list honoring the executives representing the best, brightest, and most strategic thinking across the media industry.
  • Rubin has been a critical force in Wpromote's continued growth as a full-service media and digital marketing agency, responsible for launching the agency's media strategy team as Head of Media Strategy and currently leading the ongoing development and expansion of Wpromote's creative offering and creator capabilities as VP of Integrated Media.
  • This year, Rubin was also named one of the Top Women in Media and AdTech by AdMonsters + AdExchanger.
  • Rubin shared the details of her vision for the future of media and how it will impact the growth of the agency: "To break through the increasing fragmentation of the media landscape, exposure is not enough.

President and CEO of BPM-PR Firm Monique Tatum Accepted Into Forbes Agency Council

Retrieved on: 
Monday, May 8, 2023
Advertising, Media strategy, Q&A, Marketing, Criterion, Community, BPM, Council, News, PR

NEW YORK, May 8, 2023 /PRNewswire/ -- Monique Tatum, President and CEO of BPM-PR Firm, a leading independently owned public relations agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

Key Points: 
  • "We are honored to welcome Monique Tatum into the community," said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council.
  • As an accepted member of the Council, Monique Tatum has access to a variety of exclusive opportunities designed to help her reach peak professional influence.
  • It is a testament to my firm's leadership role and expertise within the ever-changing Public Relations landscape," states BPM-PR Firm CEO Monique Tatum.
  • For more information on BPM-PR Firm or quotes about the Public Relations industry from Monique Tatum, please contact [email protected] or call 1.877.841.7244.

Elena Rivera-Cheek, MBA Accepted into Forbes Agency Council

Retrieved on: 
Thursday, May 4, 2023
Advertising, Media strategy, MBA, Community, Copy

WHITE PLAINS, N.Y., May 4, 2023 /PRNewswire-PRWeb/ -- Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies

Key Points: 
  • Elena Rivera-Cheek, MBA, Founder & CEO of Copy & Art, a boutique digital marketing agency with deep expertise in healthcare communications has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.
  • WHITE PLAINS, N.Y., May 4, 2023 /PRNewswire-PRWeb/ -- Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies
    Elena Rivera-Cheek, MBA Founder & CEO of Copy & Art, a boutique digital marketing agency with deep expertise in healthcare communications has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.
  • "We are honored to welcome Elena Rivera-Cheek into the community," said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council.
  • "I am thrilled to be accepted to the Forbes Agency Council.

Harvard Recognizes Innovators in Early Education

Retrieved on: 
Monday, May 1, 2023
Harvard Graduate School of Education, AmeriCorps, Media strategy, Depression, Community Impact Newspaper, LAUNCH (Innovation Challenge), First Place, Parent, Anxiety, Audience, Family, Innovation, Child, Mindfulness, Legal defense fund, Greater Boston, Entrepreneurship, Early childhood education, Challenge, Human development, Trauma, Book, Caregiver, Management, Toy, Education

BOSTON, May 1, 2023 /PRNewswire/ -- The Saul Zaentz Early Education Initiative at the Harvard Graduate School of Education has announced the winners of its 2023 Zaentz Early Education Innovation Challenge. Now in its fourth year, the Challenge recognizes promising new ideas and strategic approaches that have the potential to transform early education.

Key Points: 
  • BOSTON, May 1, 2023 /PRNewswire/ -- The Saul Zaentz Early Education Initiative at the Harvard Graduate School of Education has announced the winners of its 2023 Zaentz Early Education Innovation Challenge .
  • Now in its fourth year, the Challenge recognizes promising new ideas and strategic approaches that have the potential to transform early education.
  • We've seen the need for high-quality, accessible early learning even more profoundly over the past few years, and this year's Innovation Challenge was an inspiring look at what the future holds," said Nonie Lesaux, co-director of the Saul Zaentz Early Education Initiative at the Harvard Graduate School of Education.
  • Co-director Stephanie Jones added, "the Saul Zaentz Early Education Initiative supports and is designed to catalyze innovation and entrepreneurship in early education.

DJ Perera Named Chief Media Officer at the Ad Council

Retrieved on: 
Tuesday, April 25, 2023
Stuyvesant High School, Digital media, Council, Advertising, Media strategy, Love, Center of excellence, Violence, Marketing, Engagement, Qwest, Association of National Advertisers, Boehringer Ingelheim, Ad Council, Smokey Bear, Innovation, Multimedia, Proxicom, Chairperson, Digital Production Partnership, UCF Center for Emerging Media, Knowledge, IXL, Mental health, Sales, Beiersdorf, Media, New York University

NEW YORK, April 25, 2023 /PRNewswire/ -- The Ad Council, America's leader in using the power of communications to drive social impact at scale, announced today that DJ Perera has joined the organization as Chief Media Officer.

Key Points: 
  • NEW YORK, April 25, 2023 /PRNewswire/ -- The Ad Council, America's leader in using the power of communications to drive social impact at scale, announced today that DJ Perera has joined the organization as Chief Media Officer.
  • Prior to joining the Ad Council, Perera led Boehringer Ingelheim's U.S. Media Center of Excellence, managing all aspects of direct-to-consumer and health care professionals paid media for the company's brands.
  • In her new role, Perera will oversee the Ad Council's Media team and the department's four Centers of Excellence: Digital Products, Digital Media and Operations, Media Strategy and Engagement and Emerging Media, Technology and Innovation.
  • This opportunity to serve as the Chief Media Officer at the Ad Council is exactly that for me," said Perera.

Innovid and Davis Elen Advertising Prove Cross-Device Effectiveness in Partnership with Samsung and LG

Retrieved on: 
Thursday, March 30, 2023
Linearity, Media strategy, Partnership, CTV, Samsung, LG, SVP, NYSE, KPI-driven code analysis, Mobile phone, Innovid

NEW YORK, March 30, 2023 /PRNewswire/ -- Innovid Corp. (NYSE:CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV (CTV), and digital, announced today the results of a cross-device campaign in partnership with agency Davis Elen Advertising, which achieved an average 20% decrease in cost per unique reach for a global project management software client. This was done through expanding its use of Innovid's ad server and measurement solution, InnovidXP.

Key Points: 
  • The goal of reaching all streaming video inventory was achieved through a partnership with both Samsung Ads and LG Ad Solutions to effectively access Samsung and LG owned and operated inventory.
  • Further, the client achieved 7x the average campaign frequency and a staggering 2% in audience overlap across Samsung and LG TVs.
  • This strategy with Innovid and the CTV OEMs is also being used for Davis Elen's automotive vertical clients.
  • "At Samsung, it's a priority to help our clients drive performance and achieve their KPIs," said Ryan Iwanoff, Senior Automotive Sales Manager, Samsung Ads.

11 Zaentz Innovation Challenge Finalists to Pitch Cutting-Edge Ideas to Advance Early Education

Retrieved on: 
Thursday, March 16, 2023
Book, Caregiver, Harvard Graduate School of Education, Trauma, Acceleration, Mentorship, Organization, Challenge, COVID-19, Media strategy, AR, Workforce, Anxiety, Community Impact Newspaper, University, House, Parent, Policy, AmeriCorps, PD, Black, Depression, Mindfulness, School, Valence bond programs, Legal defense fund, Literacy, Augmented reality, Knowledge, F.B. McFarren, Racism, Early childhood education, Greater Boston, Human development, Nursing, Management, Toy, Residential care, Education, Child

BOSTON, March 16, 2023 /PRNewswire/ -- The Saul Zaentz Early Education Initiative at the Harvard Graduate School of Education today announced the finalists for its 2023 Zaentz Early Education Innovation Challenge. Now in its fourth year, the Challenge recognizes groundbreaking ideas and strategic approaches that have the potential to enhance the quality of early education and raise awareness of the significant role early education plays in our society.

Key Points: 
  • BOSTON, March 16, 2023 /PRNewswire/ -- The Saul Zaentz Early Education Initiative at the Harvard Graduate School of Education today announced the finalists for its 2023 Zaentz Early Education Innovation Challenge .
  • "We are thrilled to offer the Zaentz Innovation Challenge for the first time since the onset of the COVID-19 pandemic.
  • The 11 finalists in the 2023 Zaentz Early Education Innovation Challenge submitted to one of two different Challenge tracks: Envision and Accelerate.
  • For more information on the Zaentz Early Education Innovation Challenge, please visit https://zaentz.gse.harvard.edu/innovation-challenge/

Tombras Selects Clinch as Primary Ad Serving and Omnichannel DCO Partner to Power their Digital Creative Solution Suite

Retrieved on: 
Wednesday, March 8, 2023
Flight controller, Media strategy, Clinch, DCO, Advertising, SVP, Software as a service, Partnership, Aircraft flight control system, RE/MAX, Tourism, Sales, Tombras

NEW YORK, March 8, 2023 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, today announced that the Company has been selected as the primary ad serving and dynamic creative optimization (DCO) partner of Tombras, one of the largest independent national advertising agencies in the United States, to power their enhanced suite of digital creative solutions.

Key Points: 
  • Tombras is the latest agency to fully adopt Flight Control's suite of SaaS solutions for primary ad serving, and omnichannel dynamic creative optimization and measurement activity
    NEW YORK, March 8, 2023 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, today announced that the Company has been selected as the primary ad serving and dynamic creative optimization (DCO) partner of Tombras, one of the largest independent national advertising agencies in the United States, to power their enhanced suite of digital creative solutions.
  • Clinch's impressive SaaS offerings have even helped us win new business from prominent brands like RE/MAX."
  • "The unique DCO capabilities and efficiency offered by Clinch directly support our 'video everywhere' initiatives aimed at increasing brand awareness and engagement with buyers and sellers, across multiple screens."
  • We are thrilled to work with Tombras to showcase the power of Flight Control to their clients."