DockATot Addresses the Brand's Next Generation in the United States
WILMINGTON, N.C., Nov. 11, 2022 /PRNewswire/ -- Wildchild Stockholm, Inc (dba DockATot) is sharing its strategic direction for the brand in the US market, given the evolving regulatory landscape and expectations for the next generation of parenting essentials. DockATot is addressing the implications of the Consumer Product Safety Commission's (CPSC) sweeping announcement related to the Infant Sleep Product Rule. The brand is also clarifying how the standard impacts DockATot's Deluxe+ lounger and detailing the strategic direction the firm has been working toward to further meet the needs of parents across the planet.
- DockATot is addressing the implications of the Consumer Product Safety Commission's (CPSC) sweeping announcement related to theInfant Sleep Product Rule.
- DockATot voluntarily ceased manufacturing and chose to not sell Deluxe+ docks in the US that were made later than June 23, 2022.
- Leveraging the learnings from the close work with product standards, the next generation from DockATot doubles down on safety, function, style and now also sustainability.
- Fashion, function, and safety were never compromised as DockATot entered new categories across the home, juvenile sleep essentials, feeding pillows, and more.