"Welcome to The Wayborhood" - New Brand Campaign from Wayfair Empowers Everyone to Create their Own Unique Expression of Home
BOSTON, March 11, 2024 /PRNewswire/ -- Wayfair Inc. (NYSE:W), one of the world's largest destinations for the home, today announced the launch of its new brand campaign, "Welcome to the Wayborhood." The campaign marks a pivotal moment in the ongoing evolution of the Wayfair brand as the company introduces a refreshed logo, a new take on its iconic jingle, new celebrity partners, and more. The 360-campaign will come to life across every consumer touch point, including multiple creative TV spots that unveil the "Wayborhood" - a playful, stylized, and quirky place where everyone can celebrate their personal home styles and needs, unapologetically.
- The campaign marks a pivotal moment in the ongoing evolution of the Wayfair brand as the company introduces a refreshed logo, a new take on its iconic jingle, new celebrity partners, and more.
- "At Wayfair, we've always focused on delivering our customers the best possible shopping experience for the home, and we know that no two homes are quite the same.
- 'The Wayborhood' inspires consumers to confidently bring their own unique expression of home to life - no matter their style, space or budget," noted Paul Toms, CMO, Wayfair.
- To learn more, visit wayfair.com or @Wayfair on Instagram for additional home style inspiration.