HERON PRESTON AND H&M LAUNCH "H2 EXCHANGE"
NEW YORK, Feb. 29, 2024 /PRNewswire/ -- The launch of H2 EXCHANGE is the first output from H2 - the long-term partnership between Heron Preston and H&M, which was announced in the fall of 2023. The partnership includes seasonal collections and creative advisory, as well as empowerment of young creative talent, and circular innovation initiatives underscored by a joint commitment to closing the loop of fashion. Together, these pillars represent a new approach to collaboration, where product, people and process plays equal roles in bringing the shared values of Heron Preston and H&M to life.
- NEW YORK, Feb. 29, 2024 /PRNewswire/ -- The launch of H2 EXCHANGE is the first output from H2 - the long-term partnership between Heron Preston and H&M, which was announced in the fall of 2023.
- Together, these pillars represent a new approach to collaboration, where product, people and process plays equal roles in bringing the shared values of Heron Preston and H&M to life.
- The studio will host a series of seminars, workshops and experiences, curated by Heron Preston and featuring leading experts in the circular fashion space.
- – Heron Preston
"Fostering creative talents and circular innovation are at the heart of H&M's culture and commitment, and part of the like-minded vision H&M and Heron share.