AppsFlyer | Jotup

Swaarm Secures New Round of Funding

Retrieved on:

Wednesday, August 3, 2022

PEA, Efficiency, AppsFlyer, Marketing, Compliance, Privacy, Exploration, Automation, Cornerstone, Solution, IOS, Ecosystem, CEO, Growth

BERLIN, Aug. 3, 2022 /PRNewswire/ -- Swaarm, the new trusted standard in performance marketing, announced it raised a new mid seven-figure funding round. STS Ventures led the round, with previous investors also participating. Swaarm will use the funds to scale its platform for its rapidly growing customer base, accelerate market penetration, and expand its footprint in the U.S. and other regions.

Key Points:

BERLIN, Aug. 3, 2022 /PRNewswire/ -- Swaarm , the new trusted standard in performance marketing, announced it raised a new mid seven-figure funding round.
Swaarm will use the funds to scale its platform for its rapidly growing customer base, accelerate market penetration, and expand its footprint in the U.S. and other regions.
This new funding follows an exceptionally strong period of growth for Swaarm, where the company tripled its headcount and grew its customer base by 5X.
Based in Berlin, privately-held Swaarm is a premium tracking platform that sets a new standard for performance-based marketing.

AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming

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Tuesday, July 19, 2022

ATT, IOS, IOS 14, List of Facebook features, Advertising, Directory, Technology, Playbook, Solution, AppsFlyer, SKAN, App, Marketing, Video game

SINGAPORE, July 19, 2022 - (ACN Newswire) - AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers.

Key Points:

SINGAPORE, July 19, 2022 - (ACN Newswire) - AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers.
Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming app marketers up for success.
In today's privacy-first era, gaming app marketers are constantly navigating the evolving landscape with updates to performance marketing strategy, while planning to stay ahead of the curve.
This playbook also contains recommendations from Facebook Gaming derived from a comprehensive directory on SKAN configuration, campaign setup, and campaign management, to help marketers achieve and scale their gaming app marketing success.

Industry Expert Yevgeny Peres Joins AppsFlyer to Lead Product Strategy

Retrieved on:

Wednesday, July 13, 2022

AppsFlyer is announcing the addition of Yevgeny Peres to its leadership team, who will be joining as Executive Vice President of Product Strategy.

Key Points:

AppsFlyer is announcing the addition of Yevgeny Peres to its leadership team, who will be joining as Executive Vice President of Product Strategy.
Peres is joining as AppsFlyer marks the next steps in continued corporate growth, with the company exceeding $300 Million in annual recurring revenue (ARR) of its cloud-based software.
In today's fast-paced and highly competitive ecosystem, companies are constantly challenged to make the right marketing and business-critical decisions to keep growing efficiently, while providing a better and safer digital experience for their users, said Yevgeny Peres, EVP Product Strategy, AppsFlyer.
Peres is joining AppsFlyer with extensive experience in the digital ecosystem and mobile space.

AppsFlyer Recognized by Frost & Sullivan for Its Powerful Measurement and Analytics Platform

Retrieved on:

Tuesday, July 12, 2022

SAN ANTONIO, July 12, 2022 /PRNewswire/ -- Based on its recent analysis of the analytics in the media measurement industry, Frost & Sullivan recognizes AppsFlyer with the North America Competitive Strategy Leadership Award for delivering original analytics, relevant engagement insights, and fraud protection technologies that allow marketers to provide a superior mobile customer experience. AppsFlyer's solutions help marketers measure all marketing activities in one place, thus facilitating campaign optimization and boosting brands' return on investment (ROI) in a spectrum of industries, including shopping, gaming, food and beverage, music, entertainment, and finance.

Key Points:

To streamline marketing decisions, AppsFlyer's feature-rich SaaS platform comprises a robust marketingmeasurement suite, cost analytics solutions, audience segmentation tools, and breakthrough optimization campaigns, among other features.
The platform also configures customer integrations easily and allows custom attribution settings to adapt to each business's dynamic needs.
The measurement suite uses incremental and predictive ML analytics, giving clients complete insight and understanding of a campaign's current impact and value."
As a result, AppsFlyer is growing rapidly, measuringbillions of conversions monthlyand serving over 14,000 brands.

AppsFlyer Recognized by Frost & Sullivan for Its Powerful Measurement and Analytics Platform

Retrieved on:

Tuesday, July 12, 2022

SAN ANTONIO, July 12, 2022 /PRNewswire/ -- Based on its recent analysis of the analytics in the media measurement industry, Frost & Sullivan recognizes AppsFlyer with the North America Competitive Strategy Leadership Award for delivering original analytics, relevant engagement insights, and fraud protection technologies that allow marketers to provide a superior mobile customer experience. AppsFlyer's solutions help marketers measure all marketing activities in one place, thus facilitating campaign optimization and boosting brands' return on investment (ROI) in a spectrum of industries, including shopping, gaming, food and beverage, music, entertainment, and finance.

Key Points:

To streamline marketing decisions, AppsFlyer's feature-rich SaaS platform comprises a robust marketingmeasurement suite, cost analytics solutions, audience segmentation tools, and breakthrough optimization campaigns, among other features.
The platform also configures customer integrations easily and allows custom attribution settings to adapt to each business's dynamic needs.
The measurement suite uses incremental and predictive ML analytics, giving clients complete insight and understanding of a campaign's current impact and value."
As a result, AppsFlyer is growing rapidly, measuringbillions of conversions monthlyand serving over 14,000 brands.

Next-Generation Adobe Analytics Delivers Customer Insights From Streaming Media and the Metaverse

Retrieved on:

Tuesday, June 14, 2022

Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics , delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.

Key Points:

Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics , delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
With support for metaverse and streaming media channels, Adobe Analytics continues to lead the industry as the only true omnichannel analytics solution for customer engagement.
Adobe Analytics is the solution of choice across industries, providing insights for brands to understand the effectiveness of cross-channel experiences and marketing campaigns.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries.

AppsFlyer in Partnership With Liftoff Release New Subscription Apps Report

Retrieved on:

Tuesday, June 14, 2022

AppsFlyer , in partnership with Liftoff , today released the State of App Marketing for Subscription Apps , an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.

Key Points:

AppsFlyer , in partnership with Liftoff , today released the State of App Marketing for Subscription Apps , an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
While gaming apps represent almost 11% of all subscription apps, its non-gaming apps (health & fitness, photography, and entertainment) that make up the lions share of apps that offer a subscription.
Additionally, subscription apps in app stores receive a higher revenue share from subscription fees compared to non-subscription apps, with developers receiving 70% of subscription revenue, which rises to 85% after a year.
AppsFlyer and Liftoff report analyzed a total of 6 Billion installs of apps that offer a subscription between January 2021 to March 2022, 3,000 apps identified as subscription apps with at least 3,000 installs per month.

AppsFlyer Releases Its Data Clean Room

Retrieved on:

Tuesday, June 7, 2022

AppsFlyer today releases its Data Clean Room solution, a secure and private environment for collaboration.

Key Points:

AppsFlyer today releases its Data Clean Room solution, a secure and private environment for collaboration.
The Data Clean Room is a core pillar of the AppsFlyer Privacy Cloud, a trusted open platform for innovation that enhances the end-user experience while preserving their privacy.
AppsFlyers Data Clean Room enables app developers to securely join and produce insights based on their first-party data together with their marketing conversion data.
App developers have full control over what data runs in the Data Clean Room, and can define their own business logic, compliance, and data governance, while leveraging additional privacy-preserving technologies.

Mobvista Subsidiary, Mintegral, Announces Record Revenue for Q1 2022

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Wednesday, May 18, 2022

DMP, SSP, DSP, Curve Creative Studio, Advertising, SAN, IOS, Acquisition, Growth, AppsFlyer, Mobile phone, Video game

SAN FRANCISCO, May 18, 2022 /PRNewswire/ -- Mintegral, a leading programmatic advertising platform recently announced record-high revenue in Q1 2022 reaching a total of US$200.1 million, a 107.75% year-on-year increase.

Key Points:

SAN FRANCISCO, May 18, 2022 /PRNewswire/ -- Mintegral, a leading programmatic advertising platform recently announced record-high revenue in Q1 2022 reaching a total of US$200.1 million, a 107.75% year-on-year increase.
Mintegral continues to be the Mobvista's core growth engine and given that the fourth quarter is the peak season of the advertising technology industry, revenue for the Q1 2022 still increased by 5.05% compared to Q4 2021 (US$190.5 million).
In addition, the growth of new traffic publishers increased by 16.73%, and the number of traffic apps also increased by 26.15%.
Mintegral is a mobile advertising platform that provides user acquisition, monetization, and creative solutions for mobile advertisers and publishers around the world.

Noogata Closes $16 Million Series A to Make AI Analytics Accessible

Retrieved on:

Tuesday, April 12, 2022

NEW YORK and TEL AVIV, Israel, April 12, 2022 /PRNewswire/ -- Noogata, a global leader in no-code artificial intelligence (AI), announced today that it has closed $16 million in Series A funding led by Eight Roads, the global venture capital firm, with participation from Allon Ventures. The latest investment will help Noogata fuel rapid growth and accelerate its vision to enable any business user to make data-driven decisions leveraging AI. To date, this brings the company's total funding to $28 million, with the seed investment made by Team8 and Inference Partners.

Key Points:

The latest investment will help Noogata fuel rapid growth and accelerate its vision to enable any business user to make data-driven decisions leveraging AI.
To date, this brings the company's total funding to $28 million, with the seed investment made by Team8 and Inference Partners.
This includes extending integrations with a growing list of datasets from Amazon, direct to consumer, and Google to the platform, as well as expanding the range of solutions (AI blocks) that Noogata offers.
Noogata delivers the benefits of best-in-class AI for maximum business impact without the complexity and costs of having to develop or maintain your own models.