AppsFlyer

Eight Roads Ventures China Promotes Three New Partners Further Strengthening its Leadership Team

Retrieved on: 
Wednesday, February 15, 2023
Artificial intelligence, Augmented reality, Contract research organization, Deep tech, Gravity, Investment, VR, Marketing, Virtual reality, HR, Fintech, PharmEasy, Associate, Gordon, Tech, Software, IQVIA, AppsFlyer, Accounting, RMB, Laurus Labs, Ali Baba, Shawn, Build automation, Lightspeed Venture Partners, Partner, Fidelity, Digital health, JBD, AR, CXO, Mining, Video game, Asset management, Cryptocurrency, Neo4j, China Venture Capital Association, Metaverse, Novus Inceptio, Table tennis, Samsung Strategy and Innovation Center

Despite the market volatility, Eight Roads has continued to grow its team in China over the past 12 months, showcasing the strength and benefits of having proprietary and patient capital of Fidelity.

Key Points: 
  • Despite the market volatility, Eight Roads has continued to grow its team in China over the past 12 months, showcasing the strength and benefits of having proprietary and patient capital of Fidelity.
  • After the promotion, Eight Roads Ventures China has 10 Partners across its healthcare and technology teams, and each of them brings an average of 20 years of experience from China and abroad.
  • "We are delighted to welcome Shawn, Cody and Gordon to the leadership team in China," said, Jarlon Tsang, Managing Partner and Head of China at Eight Roads Ventures.
  • Since joining the firm's technology team in 2014, Gordon invests in fintech, software, smart manufacturing and blockchain sectors in China.

Pentera Promotes Four Members to VP Leadership Positions

Retrieved on: 
Wednesday, January 25, 2023
Marketing, Digital, LG, Software, AppsFlyer, Workforce, Communication, Content, Australian Energy Market Operator, Operation, Economy, Ministry, Growth, Business, Telit, Channel, Yoy, Luminate, TEL, SDR, Management, Video game, Symantec, Maayan, Workiz, Belmiro Pentera

BOSTON and TEL AVIV, Israel, Jan. 25, 2023 /PRNewswire/ -- Pentera, the leader in automated security validation, named four new VP members to its extended leadership team to support the company's global go-to-market operations. The new appointments reflect Pentera's ongoing commitment to rewarding outstanding employee performance by promoting from within.

Key Points: 
  • BOSTON and TEL AVIV, Israel, Jan. 25, 2023 /PRNewswire/ -- Pentera , the leader in automated security validation, named four new VP members to its extended leadership team to support the company's global go-to-market operations.
  • "Pentera is growing rapidly to meet the growing market demand for automated security validation capabilities," said Amitai Ratzon, CEO of Pentera.
  • "We are proud to see our leaders develop and advance within the company as Pentera continues its rapid growth," said Tzurit Golan, Chief People Officer at Pentera.
  • Adi joined Pentera to establish its global brand and market leadership, bringing over 18 years of experience marketing enterprise software solutions.

Mobvista Subsidiary, Mintegral, Reports Record-High Revenue in Q4 2022

Retrieved on: 
Tuesday, January 17, 2023
Benchmark, IOS, Chartboost, SSP, Meta, DSP, Yandex, Growth, DMP, SDK, AppsFlyer, US, Android, Multimedia, Food delivery, Video game, Helium

Amid the current headwinds facing the macro-global economy in 2022, Mintegral continued to grow with a recorded revenue of $215.1 million in Q4 2022, an increase of 12.95% compared to the Q4 2021 ($190.5 million) and an increase of 7.96% compared to the Q3 2022 (US$199.3 million).

Key Points: 
  • Amid the current headwinds facing the macro-global economy in 2022, Mintegral continued to grow with a recorded revenue of $215.1 million in Q4 2022, an increase of 12.95% compared to the Q4 2021 ($190.5 million) and an increase of 7.96% compared to the Q3 2022 (US$199.3 million).
  • The revenue of non-hyper-casual games increased by 57.7% YoY in Q4 2022.
  • 47.8% of the total revenue was driven by non-hyper-casual verticals, making it a 13.5% increase compared to Q4 2021.
  • The overall operating expenses in H2 2022 are expected to decrease by approximately 16% (unaudited) compared to H1 2022.

Upsolver Announces Support for AWS for Advertising and Marketing Initiative

Retrieved on: 
Wednesday, November 30, 2022
Technology, Publishing, Marketing, Advertising, Communications, Software, Internet, Digital Marketing, Data Management, Marketing, Software, Advertising, Amazon Web Services, Amazon SageMaker, Apache, Engineering, Machine learning, SQL, IronSource, R, APN, Proofpoint, PR Newswire, IOT, Amazon, AppsFlyer, Cox Automotive, AWS, JVP, Friction, Amazon S3, Scale Venture Partners, Motion, S3, Amazon Redshift, Big data, Wix, Clinch, ROI, Data science, Oil, Online shopping, SimilarWeb, Research, Upsolve

Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Key Points: 
  • Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.
  • AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers.
  • For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area.
  • Together, Upsolver and AWS help serve the analytics needs of advertising and marketing firms such as AppsFlyer, SimilarWeb, Clinch, Peer39, Mantis, BigaBid and MediaSense.

Moloco Appoints Ben Jeger as Vice President of EMEA to Accelerate Growth in the Region

Retrieved on: 
Wednesday, November 30, 2022
Apps, Applications, Technology, Mobile, Wireless, Manufacturing, Software, Machinery, Networks, IOT (Internet of Things), Artificial Intelligence, Cloud, Marketing, Growth, Machine learning, Experiential learning, Science and technology in Asia, Multimedia, DSP, Acquisition, Video game, AppsFlyer, DACH, Central Europe

Moloco , a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA.

Key Points: 
  • Moloco , a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA.
  • With over a decade of mobile app marketing experience, he will focus on delivering the next stage of Molocos growth in the EMEA region.
  • We are delighted to have Ben onboard and look forward to his leadership in elevating our presence in EMEA.
  • The Moloco EMEA business has been extremely successful in the mobile games space, where 70 out of the top 100 gaming apps are working with Moloco to drive their growth.

Watch SplitMetrics App Growth Week with Mobile App Industry Influencers

Retrieved on: 
Thursday, November 24, 2022
Singular, Radar, Ecosystem, ASO, PR, Acquisition, AppsFlyer, Mobile phone, Video game

HARRISON, N.Y., Nov. 23, 2022 /PRNewswire/ -- Organized by SplitMetrics, an ecosystem of mobile marketing products and services, App Growth Week was an event designed to equip leading app and game developers with emerging trends and insights, data-driven strategies and proven solutions. It took place on November 14-18, 2022 and was free for everyone to attend.

Key Points: 
  • App Growth Week was a 5-day major educational virtual event that united app growth experts and top mobile leaders from all over the world.
  • HARRISON, N.Y., Nov. 23, 2022 /PRNewswire/ -- Organized by SplitMetrics , an ecosystem of mobile marketing products and services, App Growth Week was an event designed to equip leading app and game developers with emerging trends and insights, data-driven strategies and proven solutions.
  • Event sessions explored different mobile marketing domains, such as mobile app growth, paid user acquisition, Apple Search Ads, ASO and A/B testing and consisted of panel discussions, case studies, product spotlights and practical solutions.
  • Experts from AppsFlyer, Google, Phiture, Moburst, Singular, App Radar, MobileGroove, App Growth Summit and AppTweak shared their knowledge on these topics.

Pendo Sees Major Customer Expansion in Third Quarter as Companies Turn to their Products to Drive Efficient Growth

Retrieved on: 
Thursday, November 17, 2022
Data Explorer, Growth, James Forrest (New Zealand cricketer), Chief data officer, Machine learning, Data analysis, Coherence, OpenTable, Zendesk, Software, Privacy, Clarivate, Okta, Hipages, Intelligence, Servus Credit Union, Mount Everest, Optical comparator, International Institute for Applied Systems Analysis, YRC Worldwide, Orchestration, LabCorp, National Grid, Verizon Communications, AppsFlyer, Communication, NPS, Morgan Stanley, American City Business Journals, Salesforce, Airspace, Textus Roffensis, Video game, Medicine, Pendo

RALEIGH, N.C., Nov. 17, 2022 /PRNewswire/ -- Pendo, the most comprehensive product experience platform, today announced highlights from its third quarter, which ended October 31, 2022. Notable milestones include record attendance for its Pendomonium conference, strong interest in Pendo's Product-Led Certification course, the launch of powerful new analytics, in-app guidance and machine learning features, and continued customer and revenue growth. More than 7,000 companies now use Pendo to provide better software experiences to 600 million people every month.

Key Points: 
  • More than 7,000 companies now use Pendo to provide better software experiences to 600 million people every month.
  • We're seeing more companies leverage their digital products to become more efficient, especially in the current economic conditions," said Todd Olson, CEO and co-founder of Pendo.
  • Highlights of the quarter include:
    Revenue and customer growth: Pendo's growth in Q3 was driven by existing customer expansion, free-to-paid conversions, and continued momentum in the Asia-Pacific region.
  • Through Mind the Product and customer communities, sponsored events and a podcast, Pendo aims to support the success of product and digital leaders everywhere.

AppsFlyer Survey Finds 98% of Brands Believe that Connected TV Advertising will be Bigger than Mobile Advertising, with 25% Claiming It Will Happen in 2-3 years

Retrieved on: 
Thursday, October 27, 2022
Retail, Security, Data Management, Technology, Marketing, Advertising, Communications, Other Consumer, Professional Services, TV and Radio, Software, Entertainment, Consumer, Data Analytics, Mobile, Wireless, Connected, Growth, Direct marketing, Privacy, Financial technology, Sport, General manager, Technology, CTV, Habit, VP, Innovation, AppsFlyer, Smart TV, Martech, QR, Advertising, Public relations, Television

Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-device campaigns and better target consumers with relevant, contextual ads.

Key Points: 
  • Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-device campaigns and better target consumers with relevant, contextual ads.
  • 98% of businesses believe that CTV advertising will be bigger than mobile advertising.
  • The vast majority of brands think that CTV advertising will overtake mobile advertising, and a quarter of respondents say that this will happen in the next 2 to 3 years.
  • For brands, now is the perfect time to start advertising on CTV before it becomes a heavily crowded and saturated space.

Firefly partners with GitLab to simplify CloudOps

Retrieved on: 
Monday, October 24, 2022
Cloud, GitLab, Kubernetes, CNCF, Risk, Continuous integration, Policy, Software as a service, Organization, Terraform, Commercial, Commercial off-the-shelf, Partnership, Micro, AWS, Helm, Marketing, IAM, AppsFlyer, Multi, SRE, DevOps, TEL, Failure, Infrastructure as code, Video game console, Construction, Firefly

TEL AVIV, Israel, Oct. 24, 2022 /PRNewswire-PRWeb/ -- Firefly, an innovator that is forging new ground for managing multi-cloud infrastructure, today announced it has joined the partner program for GitLab Inc., The One DevOps Platform, as a Technology partner. This strategic partnership enables DevOps teams to manage their complete cloud footprint, alongside their application code, with greater visibility and control.

Key Points: 
  • AppsFlyer, a global leader in marketing measurement, analytics, and engagement, uses Firefly and GitLab together to manage more than 250,000 cloud resources and dozens of SaaS integrations.
  • Firefly's Cloud Asset Management solution compliments and extends the GitLab GitOps solution to cover even more of your cloud infrastructure with governance of CloudOps.
  • "GitLab is excited to build a strong partnership with Firefly," said Mike LeBeau, Senior Alliance Partner Program Manager at GitLab.
  • "Firefly has expertise using Continuous Integration (CI), together with cloud infrastructure management, making them a great fit for the GitLab Partner Program.

Google Ads and Meta Ads continues to dominate remarketing index despite Apple's privacy changes: AppsFlyer Performance Index 15

Retrieved on: 
Tuesday, October 18, 2022
Google Marketing Platform, Apple, Observation, Risk, Efficiency, Meta, ATT, Android, Privacy, Google, Singapore, Technology, AppLovin, Budget, AppsFlyer, Partner development, Ecosystem, IOS, IAP, Video game, Satellite navigation device, Mobile phone, Online shopping, SKAN, Overalls, Industry, App

Notably, both Google Ads and Meta Ads have lost ground on iOS due to Apple's privacy changes.

Key Points: 
  • Notably, both Google Ads and Meta Ads have lost ground on iOS due to Apple's privacy changes.
  • However on the Android market, Google Ads and Meta Ads continues to maintain its domination throughout Southeast Asia thanks to its unrivaled scale.
  • A deeper dive into these rankings indicates a major loss in app install market shares for Google Ads and Meta Ads in H1.
  • Google Ads and Meta Ads have maintained their lead in the top two positions, while Google Marketing Platform shows rapid growth moving to 3rd position.