AppsFlyer

AppsFlyer Welcomes New Senior Marketing Director; Strengthening Its Commitment to APAC

Wednesday, July 21, 2021 - 3:00am
Key Points: 
  • SINGAPORE, July 21, 2021 - (ACN Newswire) - Today, AppsFlyer, the global attribution and marketing analytics leader, announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer's marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC).
  • This latest appointment follows the company's recent senior hire of ex-Oracle Sales Vice President Joen van Driel as AppsFlyer's VP of Sales for APAC earlier this year.
  • Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer, said: "AppsFlyer is experiencing phenomenal growth, not only in APAC but globally, and I am honored to work alongside talented individuals in the team to further advance our marketing efforts and assert AppsFlyer's dominance in the region.
  • Ronen Mense, President and Managing Director, AppsFlyer APAC says, "Throughout the last twelve months we have continued to focus on growing AppsFlyer, not only in APAC, but globally.

AppsFlyer Appoints Chad L. Greenleaf as Senior Vice President, Client Success

Wednesday, June 16, 2021 - 1:00pm

AppsFlyer , the global marketing measurement leader, today announced the appointment of Chad L. Greenleaf as Senior Vice President, Client Success, to expand the North America client success organization across the entire customer journey, including solution architecture and sales assistance, customer onboarding, as well as ongoing customer success and support.

Key Points: 
  • AppsFlyer , the global marketing measurement leader, today announced the appointment of Chad L. Greenleaf as Senior Vice President, Client Success, to expand the North America client success organization across the entire customer journey, including solution architecture and sales assistance, customer onboarding, as well as ongoing customer success and support.
  • There is tremendous disruption in the mobile market today, which puts AppsFlyer in a unique position to help customers achieve new levels of success, said Chad L. Greenleaf, Senior Vice President, Client Services, AppsFlyer.
  • Im very excited to help the company scale its relentless focus on customer success and drive continued growth and long-term customer relationships.
  • Before Domo, Greenleaf spent several years in senior management roles at Adobe, where he managed post-sales services teams across multiple products and groups.

New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

Monday, June 7, 2021 - 8:30am

- In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.

Key Points: 
  • - In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.
  • SINGAPORE, June 7, 2021 - (ACN Newswire) - AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report.
  • The AppsFlyer report analysed over 14,600 apps, 10.39 billion installs, and 6.3 billion remarketing conversions, and takes into account both click-through attribution (CTA) and view-through attribution (VTA).
  • CTA looks at installs made after clicking on an ad while VTA registers ad impressions that result in an install without the user immediately clicking on an ad.

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy Protection Laws and Regulations

Wednesday, April 14, 2021 - 1:00pm

b'AppsFlyer , the global attribution leader, today published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance \xe2\x80\x93 Top List of Advertiser Priorities .

Key Points: 
  • b'AppsFlyer , the global attribution leader, today published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance \xe2\x80\x93 Top List of Advertiser Priorities .
  • The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns.
  • Please register at: http://bit.ly/appsflyer-webinar-register .\nAppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.
  • Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 7,000+ technology partners make better business decisions every day.

SHAREit tops amongst the fastest-growing media publishers in Southeast Asia and the Middle East in H2 2020

Friday, March 26, 2021 - 1:55pm

1 fastest-growing media publisher in Southeast Asia and the Middle East for H2,2020 in the AppsFlyer's latest Performance Index.

Key Points: 
  • 1 fastest-growing media publisher in Southeast Asia and the Middle East for H2,2020 in the AppsFlyer's latest Performance Index.
  • The Performance Index by AppsFlyer is a tool for app marketers to see the performance ranking of mobile media sources.
  • The app has more than 500 million MAU globally and has a strong market presence in Asia-Pacific, Middle East, Africa and Europe.
  • SHAREit Group has been recognized as the fastest-growing media publisher in Southeast Asia and Middle East in 2020 by AppsFlyer, and 2nd Top SEA headquartered media publisher worldwide by downloads by AppAnnie.

Aarki Earns High Ranks in the AppsFlyer Performance Index

Thursday, March 25, 2021 - 9:15pm

"Aarki is a company that aims for excellence, and I believe this is the reason for our exponential performance."

Key Points: 
  • "Aarki is a company that aims for excellence, and I believe this is the reason for our exponential performance."
  • AppsFlyer , one of the major mobile measurement partners in the industry, releases this index twice every year.
  • Aarki has also two appearances in the Global IAP Index that ranks media sources based on their ability to deliver a high share of paying users.
  • For the Performance Index XII, AppsFlyer analyzed 29 billion app installs and 60 billion app opens across more than 16,000 apps from July through December 2020.

Fluent Recognized as Multi-Category Mobile Leader in 2021 AppsFlyer Performance Index XII

Thursday, March 25, 2021 - 1:00pm

NEW YORK, March 25, 2021 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, was named across seven lists in AppsFlyers Performance Index XII , up from four lists in edition XI.

Key Points: 
  • NEW YORK, March 25, 2021 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, was named across seven lists in AppsFlyers Performance Index XII , up from four lists in edition XI.
  • 2021 marks Fluents third consecutive year being featured among top mobile growth leaders on AppsFlyers Performance Index.
  • An industry-standard, the latest AppsFlyer Performance Index is its most comprehensive to date, spanning 29 billion installs and 60 billion opens across 16,000 apps.
  • AppsFlyer first introduced its Performance Index in 2015 to showcase up-and-coming media sources and encourage a diversified ecosystem.

YouAppi Named Top 10 Remarketing Company in 2021 AppsFlyer Performance Index

Thursday, March 25, 2021 - 12:00pm

AppsFlyer's Performance Index is a prestigious industry benchmark and recognizes the industry leaders within mobile advertising.

Key Points: 
  • AppsFlyer's Performance Index is a prestigious industry benchmark and recognizes the industry leaders within mobile advertising.
  • Within the Performance Index, the Remarketing Index ranks media sources based on their ability to deliver high quality users from remarketing campaigns at scale.
  • "The AppsFlyer index is very highly respected and valued in mobile advertising," says Moshe Vaknin, CEO and Co-Founder of YouAppi.
  • Ranking on the Performance Index is a testament to YouAppi's growth mindset and we are just getting started with our remarketing product."

AppsFlyer’s Latest Performance Index Shows Google Leads in Scale, While Facebook Dominates Quality

Wednesday, March 24, 2021 - 12:00pm

AppsFlyer , the global attribution leader, today released the 12th edition of its Performance Index , ranking the top media sources in mobile advertising.

Key Points: 
  • AppsFlyer , the global attribution leader, today released the 12th edition of its Performance Index , ranking the top media sources in mobile advertising.
  • While Apples ATT framework wont be enforced until early spring, AppsFlyers Performance Index shows it is already causing shifts.
  • The decline was widespread, impacting the rankings of 17 of the top 20 media sources on iOS.
  • On the gaming iOS front, Google narrowed the quality gap but Facebook still has the upper hand.

AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data

Wednesday, March 17, 2021 - 12:00pm

The survey is a follow up to, Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers , released in October, 2020.

Key Points: 
  • The survey is a follow up to, Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers , released in October, 2020.
  • AppsFlyer and MMA partnered to conduct this survey in order to understand where consumers are in respect to usage of their smartphone data.
  • In turn, we wanted to help marketers understand how to better communicate the value proposition of data usage to their customers.
  • AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.