AppsFlyer

AppsFlyer Named to the Forbes Cloud 100 for the Second Year in a Row

Wednesday, September 16, 2020 - 11:10pm

AppsFlyer has been named to the Forbes 2020 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures .

Key Points: 
  • AppsFlyer has been named to the Forbes 2020 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures .
  • We are honored to be named to the Forbes Cloud 100 for the second time, said Oren Kaniel, CEO and Co-Founder of AppsFlyer.
  • As part of the rigorous selection process for the Forbes 2020 Cloud 100, Bessemer Venture Partners received submissions from hundreds of cloud startups.
  • For five years now, we have ranked the best and brightest emerging companies in the cloud sector, said Alex Konrad, Forbes editor of The Cloud 100.

AppsFlyer Prepares Marketers for Upcoming Holiday Season as eCommerce App Usage Rises 25% Globally

Wednesday, September 16, 2020 - 1:00pm

AppsFlyer , the global attribution leader, today released The State of Shopping App Marketing, 2020 Edition , outlining the key trends across the globe driving shopping patterns and behaviors as we enter the end-of-year Q4 holiday season.

Key Points: 
  • AppsFlyer , the global attribution leader, today released The State of Shopping App Marketing, 2020 Edition , outlining the key trends across the globe driving shopping patterns and behaviors as we enter the end-of-year Q4 holiday season.
  • In-app shopping activity has risen to new heights amid the coronavirus pandemic globally, seeing a 25% rise in eCommerce app installs 7% higher than 2019 Q4 holiday season activity.
  • Special attention should be given to messaging that relays a sense of empathy to rekindle the holiday spirit during troubled times."
  • With data trends being central to many marketers strategic decisions, notable U.S. insights from the report include:
    Demand for eCommerce apps surged in the US during COVID-19 lockdowns.

AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

Thursday, September 10, 2020 - 1:00pm

AppsFlyer , the global attribution leader, today announced the launch of Xpend, the companys new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data.

Key Points: 
  • AppsFlyer , the global attribution leader, today announced the launch of Xpend, the companys new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data.
  • Everything we learned was used to create its next generation - Xpend, said Gal Brill, General Manager - ROI360, AppsFlyer.
  • Through years of experience working with performance marketers, weve built Xpend to solve the data aggregation and normalization challenges that marketers face today.
  • AppsFlyer is well known for providing reliable and accurate attribution data; tying in cost is only a natural next step.

AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

Thursday, September 10, 2020 - 12:00pm

Everything we learned was used to create its next generation - Xpend," said Gal Brill, General Manager - ROI360, AppsFlyer.

Key Points: 
  • Everything we learned was used to create its next generation - Xpend," said Gal Brill, General Manager - ROI360, AppsFlyer.
  • Through years of experience working with performance marketers, we've built Xpend to solve the data aggregation and normalization challenges that marketers face today.
  • AppsFlyer is well known for providing reliable and accurate attribution data; tying in cost is only a natural next step."
  • With Xpend, all of these data points are being pulled into one place, seamlessly housing attribution and cost under one control center.

AppsFlyer Rolls Out SKAdNetwork Readiness Suite for iOS 14, Empowering App Developers to Take Full Control Over Their Data

Thursday, September 3, 2020 - 2:15pm

AppsFlyer , the global attribution leader, today released its SKAdNetwork readiness suite for iOS 14, to ensure app developers are able to prepare for the upcoming public release.

Key Points: 
  • AppsFlyer , the global attribution leader, today released its SKAdNetwork readiness suite for iOS 14, to ensure app developers are able to prepare for the upcoming public release.
  • The new dashboard presents AppsFlyer customers with the insights theyll have access to through AppsFlyer from SKAdNetwork.
  • SKAdNetwork presents new functional and structural challenges for the advertiser, and AppsFlyer designed its solutions to tackle each of these challenges.
  • AppsFlyers latest iOS SDK was recently released for general availability (GA) as part of its iOS 14 readiness suite.

Subscription Management Platform Qonversion Raised $850,000 to Help Mobile Apps Grow Subscription Revenue

Friday, August 14, 2020 - 1:46pm

SAN FRANCISCO, Aug. 14, 2020 /PRNewswire/ --Qonversion, a data platform for mobile applications, has raised $850,000 from LVL1 Group and AddVenture.

Key Points: 
  • SAN FRANCISCO, Aug. 14, 2020 /PRNewswire/ --Qonversion, a data platform for mobile applications, has raised $850,000 from LVL1 Group and AddVenture.
  • The company helps developers boost in-app subscription revenue by marketing insights using integrations with app stores, mobile apps, and advertising platforms like Facebook.
  • "Qonversion allows me to send complete in-app subscription revenue data to 3-rd party platforms like AppsFlyer, when none of my current tools can do this.
  • Qonversion is a data platform powering mobile apps to grow in-app subscription revenue.

AppsFlyer Report Finds Global Financial Exposure to App Install Ad Fraud Drops 30% to $1.6 Billion

Tuesday, July 28, 2020 - 1:00pm

AppsFlyer , the global attribution leader, today released its annual fraud report; The State of Mobile Ad Fraud 2020 Edition .

Key Points: 
  • AppsFlyer , the global attribution leader, today released its annual fraud report; The State of Mobile Ad Fraud 2020 Edition .
  • Global financial exposure to app install fraud in H1 2020 was $1.6 billion - a 30% year-over-year decrease.
  • This is the result of a clear drop in the overall app install fraud rate, which averaged at 13.2% in H1 2020.
  • The US experiences low rates of app install fraud: 3.4% is the average fraud rate in the US, 75% lower than the 13.2% global rate.

AppsFlyer Protect360 Saves Fetch Rewards $750K Annually on Fraud

Thursday, June 18, 2020 - 5:00pm

AppsFlyer , the global attribution leader, released a study today showing how Fetch Rewards , the number-one mobile grocery rewards platform, turned to AppsFlyers Protect360 product to adopt a diversified campaign strategy and mitigate against fraud without sacrificing quality.

Key Points: 
  • AppsFlyer , the global attribution leader, released a study today showing how Fetch Rewards , the number-one mobile grocery rewards platform, turned to AppsFlyers Protect360 product to adopt a diversified campaign strategy and mitigate against fraud without sacrificing quality.
  • Through the use of AppsFlyer Protect360, we can proactively ensure everyone is referencing the same information, allowing us to run campaigns at scale without fear of fraud.
  • Shopping apps are at higher risk for fraud, with a 56% fraud rate as compared to 22% for all other app types.
  • A top-ranked app in the App Store and Google Play Store, Fetch Rewards has more than 400,000 five-star reviews from happy shoppers.

Tinuiti Is Now A Certified AppsFlyer Solutions Agency Program Partner

Thursday, June 11, 2020 - 8:20pm

NEW YORK, June 11, 2020 /PRNewswire-PRWeb/ --Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced today that it has become certified through mobile measurement partner, AppsFlyer, the global attribution leader.

Key Points: 
  • NEW YORK, June 11, 2020 /PRNewswire-PRWeb/ --Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced today that it has become certified through mobile measurement partner, AppsFlyer, the global attribution leader.
  • "Empowering agencies to drive improved performance and unlock new sources of growth for brand customers is a top priority within AppsFlyer's Solutions Partner Program.
  • After working closely with Tinuiti for years, certifying the team in AppsFlyer's attribution and measurement capabilities was a natural next step," said Stephen Massaro, agency alliances lead, North America.
  • Tinuiti focuses on every aspect of the app from UX to ratings/reviews to ensure that mobile marketing investments drive results.

Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer

Thursday, June 11, 2020 - 1:00pm

AppsFlyer , the global attribution leader, today released its first retargeting report; The State of App Retargeting 2020 Edition .

Key Points: 
  • AppsFlyer , the global attribution leader, today released its first retargeting report; The State of App Retargeting 2020 Edition .
  • For more information on the impact Coronavirus is having on the app market, visit AppsFlyers regularly-updated report: The Coronavirus Impact on App Installs and Marketing Budgets .
  • The State of App Retargeting: 2020 Global & US Trends from AppsFlyer is an anonymous aggregate of proprietary global data from 11 billion non-organic app installs across 20,000 apps, and 7 billion retargeting conversions.
  • Of this, 1.1 billion non-organic app installs across 12,000 apps, and 800 million retargeting conversions, were specific to the US.