AppsFlyer

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Thursday, January 14, 2021 - 2:00pm

The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns for their apps.

Key Points: 
  • The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns for their apps.
  • Developing, delivering and measuring app marketing campaigns can be challenging for retailers, where visibility of downloads and in-app interactivity attribution is limited.
  • In addition, the ability to 'deep link' customers straight back into the app from any channel can be resource-intensive to maintain.
  • Sheenu Aggarwal, App Marketing Specialist, Poq said: "AppsFlyer is a great partner and, like Poq, has proven success with a number of retailers globally.

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Thursday, January 14, 2021 - 9:00am

The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns for their apps.

Key Points: 
  • The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns for their apps.
  • Developing, delivering and measuring app marketing campaigns can be challenging for retailers, where visibility of downloads and in-app interactivity attribution is limited.
  • In addition, the ability to 'deep link' customers straight back into the app from any channel can be resource-intensive to maintain.
  • Sheenu Aggarwal, App Marketing Specialist, Poq said: "AppsFlyer is a great partner and, like Poq, has proven success with a number of retailers globally.

Health app broke its privacy promises by disclosing intimate details about users

Thursday, January 14, 2021 - 12:01am

Health app broke its privacy promises by disclosing intimate details about usersThe FTC says users were willing to trust Flo Health with such intimate details because the company claimed to protect their information and keep it secret a representation repeated in multiple places and in multiple ways in the companys Privacy Policy.

Key Points: 

Health app broke its privacy promises by disclosing intimate details about users

    • The FTC says users were willing to trust Flo Health with such intimate details because the company claimed to protect their information and keep it secret a representation repeated in multiple places and in multiple ways in the companys Privacy Policy.
    • Elsewhere in its Privacy Policy, Flo Health mentioned Facebook, Google, and other marketing and analytics firms, but claimed those third parties would receive only non-personally identifiable information.
    • Thats what Flo Health said, but according to the complaint, the companys practices were at odds with its promises.
    • As far back as June 2016, the app included tools software development kits (SDKs) from numerous third-party marketing and analytics firms, including Facebook, Flurry, Fabric, AppsFlyer, and Google, that gathered app users sensitive health information.
    • Specifically, those SDKs gathered what are called App Events records of users interactions with different features of the app.
    • Typically, these App Events contain only innocuous data, like when an app was opened or closed.
    • For example, if an app user entered pregnancy-related information, Flo Health disclosed App Events with the word pregnancy in the title to the analytics divisions of those third parties.
    • According the news report, the Journal was able to intercept unencrypted identifying health information transmitted by the Flo App to Facebook.
    • In addition, Flo Health must ask third parties to delete health information obtained from users of the app.
    • Your privacy representations must line up with how your app operates behind the scenes and must stay in line over time.
    • Despite that provision, Flo Health shared health data that consumers input into the app.

Decoding the route to SHAREit's global success

Friday, December 18, 2020 - 2:30am

It was recently ranked as the fastest growing media publisher globally according to the Edition XI of the AppsFlyer Performance Index[1].

Key Points: 
  • It was recently ranked as the fastest growing media publisher globally according to the Edition XI of the AppsFlyer Performance Index[1].
  • SHAREit allows users to share pictures, music, and more, with other devices without using an active internet or Bluetooth connection.
  • Commenting on SHAREit's journey, Karam Malhotra, Partner & Global VP, SHAREit said, "We at SHAREit regard technology and localization as the most important factor for our success.
  • According to AppAnnie, SHAREit app was the 6th most downloaded app in 2019 across the Apple iOS App Store and Google Play Store.

The Top Mobile Analytics Software Vendors According to the FeaturedCustomers Winter 2020 Customer Success Report Rankings

Tuesday, December 1, 2020 - 8:00pm

SUNRISE, Fla., Dec. 1, 2020 /PRNewswire-PRWeb/ --Today FeaturedCustomers published the Winter 2020 Mobile Analytics Software Customer Success Report to give prospects better insight on which Mobile Analytics Software would work best for their business according to real customer references.

Key Points: 
  • SUNRISE, Fla., Dec. 1, 2020 /PRNewswire-PRWeb/ --Today FeaturedCustomers published the Winter 2020 Mobile Analytics Software Customer Success Report to give prospects better insight on which Mobile Analytics Software would work best for their business according to real customer references.
  • The highest rated vendors according to the Winter 2020 Mobile Analytics Software Customer Success Report are:
    Market Leaders Amplitude, App Annie, AppsFlyer, Flurry, Mixpanel, Segment, and Upland Localytics were given the highest "Market Leader" award.
  • About the Mobile Analytics Software Customer Success Report:
    The customer success report is based on over 1,150 pieces of verified customer reference content.
  • Of the vendors listed in the FeaturedCustomers' Mobile Analytics Software category, 20 vendors met the minimum requirements needed to be considered for the customer success report.

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ's AUD7.79 Billion Mobile Marketing Potential and Thriving Local App Industry

Tuesday, November 24, 2020 - 9:00pm

AppsFlyer counts design giant Canva, neobank 86:400, and fitness app Sweat by Kayla among its current roster of ANZ clients.

Key Points: 
  • AppsFlyer counts design giant Canva, neobank 86:400, and fitness app Sweat by Kayla among its current roster of ANZ clients.
  • By launching in ANZ, AppsFlyer hopes to support the region's rapidly growing local app economy by capitalising on the region's mobile marketing spend, which is expected to grow to up to AUD7.79 billion by 2021.
  • Antony Wilcox, Director of Growth, Australia and New Zealand, AppsFlyer, states: "Australia and New Zealand's move into the mobile generation is happening right now.
  • AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.

AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Future of the Marketing Tech Stack, Opens New Office in Australia

Tuesday, November 24, 2020 - 12:00pm

The AppsFlyer platform is rapidly becoming a core component in the most advanced marketing tech stacks.

Key Points: 
  • The AppsFlyer platform is rapidly becoming a core component in the most advanced marketing tech stacks.
  • This latest launch will expand AppsFlyer's global footprint to 19 international offices, an unprecedented feat in the middle of a pandemic.
  • AppsFlyer has secured more than $300 million in funding since 2011, and has seen tremendous growth since its $210 million series D round, announced earlier this year.
  • The company has recently reached 1,000 employees globally, and now exceeds $200 million in annual recurring revenue (ARR).

AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Future of the Marketing Tech Stack

Tuesday, November 24, 2020 - 1:00pm

The AppsFlyer platform is rapidly becoming a core component in the most advanced marketing tech stacks.

Key Points: 
  • The AppsFlyer platform is rapidly becoming a core component in the most advanced marketing tech stacks.
  • AppsFlyer has secured more than $300 million in funding since 2011, and has seen tremendous growth since its $210 million series D round, announced earlier this year.
  • The company has recently reached 1,000 employees globally, and now exceeds $200 million in annual recurring revenue (ARR).
  • AppsFlyer has also increased the volume and reach of its corporate social responsibility program, AppsFlyer Cares, impacting dozens of communities and thousands of individuals worldwide.

AppsFlyer Report Shows Major Growth For Mobile Gaming Sector as Demand for Gaming Apps Soars 45% in 2020

Wednesday, November 11, 2020 - 1:00pm

AppsFlyer , the global attribution leader, today released The State of Gaming App Marketing - 2020 Edition , a report examining the growth of the mobile gaming industry during the first three quarters of 2020.

Key Points: 
  • AppsFlyer , the global attribution leader, today released The State of Gaming App Marketing - 2020 Edition , a report examining the growth of the mobile gaming industry during the first three quarters of 2020.
  • The brands that made the reactive, nimble moves to meet heightened demand dominated the stay at home peaks in gaming app engagement.
  • The growth is attributed to marketers understanding that many new players were trying mobile gaming for the first time during the pandemic.
  • The most overlooked tactic in mobile gaming apps is remarketing, as re-engaging users has been a key driver of revenue in 2020.

AppsFlyer Launches First Global Attribution Solution for Apple’s App Clips

Thursday, October 29, 2020 - 12:00pm

AppsFlyer , the global attribution leader, today announced the launch of the first-to-market attribution solution for App Clips, Apples shortcut to completing a single app function or task quickly and seamlessly without installing the app.

Key Points: 
  • AppsFlyer , the global attribution leader, today announced the launch of the first-to-market attribution solution for App Clips, Apples shortcut to completing a single app function or task quickly and seamlessly without installing the app.
  • Consumer-facing digital innovations like App Clips are transforming how mobile customers interact with the most valuable components of an app service or capability, said Brian Quinn, US President and General Manager, AppsFlyer.
  • We recognized early on that an attribution solution for App Clips was going to be a necessary tool for app marketers to understand the full impact of their mobile strategy.
  • As marketers have come to expect greater access to app data measurement, AppsFlyers attribution solution for App Clips unlocks the engagement insights that businesses need to best reach their customers and optimize their outcomes.