Unlocking Future Trends: Quantzig's Solutions for a Multinational Chocolate Manufacturer
NEW YORK, Sept. 27, 2023 /PRNewswire/ -- Client Details: A Multinational Chocolate Manufacturer headquartered in Europe, with an annual revenue of $450 Mn+, faced challenges in identifying future trends and product white spaces.
- NEW YORK, Sept. 27, 2023 /PRNewswire/ -- Client Details: A Multinational Chocolate Manufacturer headquartered in Europe, with an annual revenue of $450 Mn+, faced challenges in identifying future trends and product white spaces.
- Data Overload: The Product Innovation Team struggled to analyze vast consumer data and market insights accurately, hindering the identification of emerging trends.
- Fleeting Trends: Distinguishing between fleeting fads and long-term trends was a significant challenge.
- Aligning Product Development: Navigating evolving consumer preferences and market dynamics to align product development efforts with future demands was essential for competitiveness.