Swiffer

Are you an observer, promoter, connector or influencer? 4 ways to harness social media for innovation

Retrieved on: 
Monday, July 10, 2023

Or do you aspire to solve complex societal problems through innovation?

Key Points: 
  • Or do you aspire to solve complex societal problems through innovation?
  • Innovators and businesses can use social media in different ways to drive openness, and ultimately foster innovation.

Success due to openness


    Numerous ground-breaking innovations owe their success to adapting ideas based on different contexts. Consider:
    Research demonstrates that individuals skilled in effectively connecting with diverse sources of knowledge beyond their immediate networks possess a better capacity to identify and solve problems, develop innovative solutions and thrive amidst complexity and change.

Collaboration with external expertise

    • Consider Apple’s collaboration with major music labels, which culminated in the launch of the revolutionary iTunes Store, transforming music distribution and consumption.
    • By tapping into external expertise and ideas, P&G accelerated innovation and efficiently introduced radical new products to the market.

Leveraging social media

    • Social media platforms allow people and organizations to cross boundaries in two ways: to discover, assess and acquire new sources of knowledge, and to learn how to adapt and use the new knowledge for innovation projects.
    • With Marcel Bogers, a professor of open and collaborative innovation, I developed a framework comprising four social media approaches: observer, connector, promoter and influencer.

Observer approach

    • The observer approach represents the most passive and limited form of openness.
    • While this approach primarily focuses on framing and investigating innovation possibilities, it serves as a stepping stone toward other approaches.

Connector approach

    • Building upon the observer approach, the connector approach is less passive and more open.
    • It goes beyond monitoring and involves actively finding, connecting with and conversing with stakeholders such as customers, suppliers and potential partners.

Promoter approach

    • The promoter approach is more active, using social media to gain visibility and recognition for innovators and their work.
    • It revolves around broadcasting rather than listening, effectively conveying innovation progress and standing.

Influencer approach

    • The influencer approach is the most active and open of the four.
    • It involves leveraging social media to network, frame problems and opportunities, investigate, disseminate information and assess impact.

Multiple approaches over time

    • These innovators may adopt multiple approaches concurrently or transition between them over time.
    • While the observer and connector approaches can yield incremental benefits, for ground-breaking changes, all four approaches are necessary at different stages to discover and harness novel resources, knowledge and collaborations.

Don’t neglect risks

    • Given the power of using social media to cross boundaries and connect with new sources of knowledge, these approaches also come with risks, especially the promoter and influencer approaches.
    • So when using social media to drive innovation, make sure you are guided by a worthy innovation mission, and don’t neglect rigor, integrity and nuance before you open up your innovation to the world.

The New Swiffer PowerMop Helps You Mop Smarter So You Can Say Goodbye to the Hassle of a Mop and Bucket

Retrieved on: 
Thursday, May 4, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230503006061/en/
    Get a mop and bucket clean in half the time* with the new Swiffer PowerMop *vs. mop and bucket – includes cleaning and drying time (Photo: Business Wire)
    Cleaning with a traditional mop and bucket can be a real chore.
  • With the new Swiffer PowerMop, people can level up their floor cleaning while leaving behind the hassle and heavy lifting of a mop and bucket.
  • The new PowerMop Wood mop pad is made up of 300+ gentle glide strips that trap dirt and grime inside.
  • The Swiffer PowerMop Starter Kit includes the PowerMop, one full-size bottle of Cleaning Solution and one pack of 3D Mop Pads.

Make Spring Cleaning a Breeze with Must-Have Products from Bed Bath & Beyond®

Retrieved on: 
Wednesday, March 22, 2023

Bed Bath & Beyond has everything shoppers need to tackle spring-cleaning chores.

Key Points: 
  • Bed Bath & Beyond has everything shoppers need to tackle spring-cleaning chores.
  • We want help make it quick and convenient, like shopping in stores, online, or on our app."
  • Bed Bath & Beyond's free Welcome Rewards® program offers customers the opportunity to earn points on every item purchased – including everyday household and cleaning items – with no exclusions.
  • Welcome Rewards members can earn and redeem points in-store, through the app or online at Bed Bath & Beyond® and buybuy BABY®.

From Home Ec to Home Eq[uity]: P&G's Dawn & Swiffer brands partner with Hello Sunshine's Fair Play to Help Close the 'Chore Gap' with New Curriculum

Retrieved on: 
Tuesday, January 24, 2023

The collaborative program is a partnership between P&G, Reese Witherspoon’s Hello Sunshine, a part of Candle Media, and The New York Times best-selling author Eve Rodsky’s Fair Play brand.

Key Points: 
  • The collaborative program is a partnership between P&G, Reese Witherspoon’s Hello Sunshine, a part of Candle Media, and The New York Times best-selling author Eve Rodsky’s Fair Play brand.
  • Despite making up more than half of the labor workforce, women today are still responsible for the majority of chores at home1.
  • “Since implementing the Fair Play method within my own home, my kids get to see how my husband and I communicate and distribute the domestic load.
  • We believe that the habits and roles we establish in the home impact and inspire how we show up in the world.

Procter & Gamble Brings Relief to Residents Affected by Hurricane Ian in Southwest Florida With P&G Products and Tide Loads of Hope Laundry Services

Retrieved on: 
Tuesday, October 4, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20221004005522/en/
    Tide Loads of Hope Set-Up (Photo: Business Wire)
    WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Ian in southwest Florida.
  • WHAT: The Tide Loads of Hope Mobile Laundry Units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of Hurricane Ian throughout southwest Florida.
  • Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge.
  • Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day.

Kroger and P&G Come Together to Uplift Women in Business and Honor Female Scholars Ahead of the Kroger Queen City Championship Presented by P&G

Retrieved on: 
Wednesday, September 7, 2022

CINCINNATI, Sept. 7, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR) and The Procter and Gamble Company (NYSE:PG) announced today the inaugural class for their women's leadership program, the Queen City Game Changers, and named five female scholars to receive the first ever Game Changers Scholarship presented by The Kroger Co. Foundation and Always Brand.

Key Points: 
  • "The Game Changers initiative is our commitment to accelerate the advancement of women in sports, business and education," said Kate Meyer, Kroger Health & Beauty Care Vice President.
  • The Game Changers platform was developed by Kroger and P&G to champion women in sports, business, and education.
  • "We are excited to partner with Kroger and the LPGA to engage and empower more than 130 women leaders from across our Queen City community."
  • The scholars include:
    The LPGA's Kroger Queen City Championship Presented by P&G will tee off on Thursday, September 8, and host many of the world's top golfers.

Procter & Gamble Brings Relief to Residents Affected by Flooding in Eastern Kentucky With P&G Products and Tide Loads of Hope Laundry Services

Retrieved on: 
Tuesday, August 2, 2022

WHAT: The Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, has been deployed to support relief and recovery efforts in the wake of the deadly flooding throughout eastern Kentucky.

Key Points: 
  • WHAT: The Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, has been deployed to support relief and recovery efforts in the wake of the deadly flooding throughout eastern Kentucky.
  • The mobile laundry vehicle will begin services in Hazard, KY at the Walmart Supercenter on Daniel Boone Plz.
  • Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge.
  • Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day.

Carrier and P&G Join Forces to Create Healthier Homes

Retrieved on: 
Thursday, June 16, 2022

PALM BEACH GARDENS, Fla., June 16, 2022 /PRNewswire/ -- Carrier Global Corporation, through its indoor air quality and Kidde safety brands, and The Procter & Gamble Company's portfolio of Home Care brands, including Swiffer and Febreze, are announcing a collaborative effort to improve access to education and tools needed to create safer and healthier homes.

Key Points: 
  • While tackling total home health can seem challenging, there are small steps people can take to create a big impact.
  • For example, dust accumulates quickly indoors and contains bacteria, dander and allergens that can cause irritation, respiratory issues and allergic reactions.
  • Another example of a small action with a significant safety impact is to test your smoke and carbon monoxide alarms weekly.
  • The collaboration between Carrier and P&G Home Care is expected to expand as the Healthy Homes initiative evolves in alignment with consumer needs and behaviors.

Swiffer Partners With Home Renovation Experts and TV Stars, Ben and Erin Napier, to Educate Homeowners on How to Clean Their Finished Wood Floors

Retrieved on: 
Monday, March 7, 2022

Today, Swiffer announced its partnership with home renovation experts and TV personalities, Ben and Erin Napier, as they join forces to educate homeowners on the best techniques and optimized tools to quickly and effectively clean finished hardwood floors.

Key Points: 
  • Today, Swiffer announced its partnership with home renovation experts and TV personalities, Ben and Erin Napier, as they join forces to educate homeowners on the best techniques and optimized tools to quickly and effectively clean finished hardwood floors.
  • Swiffers partnership with the Napiers marks the brands commitment to meet homeowners needs for quick and easy cleaning tools that are made with hardwood floors in mind.
  • Plus, Swiffer has partnered with the National Wood Flooring Association , which sets the standards for the wood flooring industry.
  • With a unique dual-nozzle sprayer, the Swiffer WetJet Wood is optimized to clean finished wood floors*.

MEDIA ALERT: Procter & Gamble Brings Relief to Residents Affected by Tornado Outbreak in Kentucky With P&G Products and Tide Loads of Hope Laundry Services

Retrieved on: 
Tuesday, December 14, 2021

The Tide Loads of Hope Mobile Laundry Units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of the tornado outbreak throughout Kentucky.

Key Points: 
  • The Tide Loads of Hope Mobile Laundry Units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of the tornado outbreak throughout Kentucky.
  • The mobile laundry vehicles will begin services in Mayfield, Ky., providing free, full-service laundry to residents affected by the recent storms.
  • Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge.
  • ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters.