System1's Analysis Shows Michelob Scores Most Effective Super Bowl Ad
NEW YORK, Feb. 12, 2024 /PRNewswire/ -- The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential. Dunkin', Hellmann's and Reese's led in short-term sales potential. System1, The Creative Effectiveness Platform, tested this year's Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential.
- NEW YORK, Feb. 12, 2024 /PRNewswire/ -- The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential.
- System1, The Creative Effectiveness Platform, tested this year's Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential.
- By registering consumers' emotional responses second-by-second throughout an ad, System1's Test Your Ad scores long-term brand building (1.0 - 5.9 Stars) and short-term sales potential (Spike Rating based on emotional intensity and strength of branding).
- Close behind in 2nd place was Reese's riotous slapstick ad, which showed you don't have to use celebrities to make an impact.