Droga5

ESSENTIA® WATER LAUNCHES ITS FIRST-EVER FLAVORED FUNCTIONAL WATER WITH NEW ESSENTIA® HYDROBOOST

Retrieved on: 
Tuesday, March 12, 2024
Essentia, MSRP, Electrolyte, Droga5, Water, Supercharger, Marketing, Soft drink

ARLINGTON, Va., March 12, 2024 /PRNewswire/ -- Essentia® Water, the pioneer of ionized alkaline water in the U.S., is taking hydration to the next level with all-new Essentia® Hydroboost, the brand's first-ever flavored and functional water innovation designed to keep fans hydrated while pursuing their goals.

Key Points: 
  • Consumers are thirsty for water that is both flavorful and functional, as supported by the viral #WaterTok trend generating over 1 billion views on TikTok.
  • With Essentia Hydroboost, consumers can skip the water recipes filled with artificial sweeteners, flavors, or colors for a clean tasting, on-the-go boost of hydration.
  • "Essentia Hydroboost expands the Essentia Water portfolio to deliver more Supercharged Hydration™ than ever before," said Zola Kane, head of marketing at Essentia Water.
  • Essentia Hydroboost will also be the focus of the brand's upcoming campaign, "Hold my Hydroboost," launching May 2024.

ARI WEISS LAUNCHES INDEPENDENT ADVERTISING AGENCY QUALITY EXPERIENCE

Retrieved on: 
Tuesday, January 30, 2024
Attention, JPMorgan Chase, Gonda, Droga5, The New York Times, Verizon Communications, Leddy, Linearity, Smirnoff, DDB, Microsoft, Meta, Art, CCO, CSO, Partner, Creative, Creativity, Culture, Omnicom Group, Advertising

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).

Key Points: 
  • NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).
  • Quality Experience is built on the core belief that "Experience is everything and everything is an experience."
  • "We're not talking just experiential marketing; at Quality Experience, we believe all aspects of advertising should be looked at as experiences.
  • But, if you create a quality experience for consumers by treating every interaction as an opportunity, you earn their attention, affinity, and loyalty."

Megan Thee Stallion Says "Check In On Your Friends" in New PSA with Seize the Awkward

Retrieved on: 
Tuesday, September 26, 2023
Suicide, Marketing, Kaiser Permanente, JED, Empathy, PSA, Advertising, Love, Friends, Culture, Ad Council, Hope, Research, American Foundation for Suicide Prevention, The New York Times, Snap Inc., Mental health, Huntsman Mental Health Institute, Paulo, Safety, JPMorgan Chase, Droga5, Council, Depression, Meta, Adweek, Molson Coors, PSAS, Public policy, Black-owned businesses, Multimedia, Loneliness, Creativity, Annual report, Norm (mathematics), The Jed Foundation, Kimberly-Clark, Family, Partnership, Digital, Anxiety, Megan Thee Stallion, AFSP, Smokey Bear, Woman, Emotion, Awkward, Agency, Cryptocurrency, Nursing, Tourism

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- Seize the Awkward, a national campaign that inspires and prepares young adults (ages 16-24) to talk about mental health with their friends, spotlights three-time Grammy-winning superstar, entrepreneur and philanthropist Megan Thee Stallion in a new public service advertisement (PSA), "Check In On Your Friends," which launched today.

Key Points: 
  • In addition to promoting SeizeTheAwkward.org , the PSA also highlights BadBitchesHaveBadDaysToo.com , Megan's website that offers a wide array of mental health resources.
  • "Partnering with Megan Thee Stallion for our latest Seize the Awkward initiative lets young people know that they don't have to be strong all the time or suffer in silence.
  • We are grateful to Megan Thee Stallion for being open about her struggles and for normalizing mental health conversations."
  • "We are so proud to collaborate with Megan Thee Stallion to further the reach and impact of the Seize the Awkward campaign and elevate her longstanding commitment to mental health.

Infinite Reality Promotes Top Talent to Drive Innovation and Entertainment Opportunities

Retrieved on: 
Monday, July 17, 2023
Metaverse, Online, Entertainment, Online Retail, Internet, Events, Concerts, Technology, Other Entertainment, Retail, Marketing, Communications, Other Technology, Infinite Paths to Infinite Reality, Sports Emmy Awards, Droga5, Advertising, Partnership, Senior, General counsel, Education, News Corp, Health, Sean Cross, White & Case, Reality, Proskauer Rose, Tennessee Student Assistance Corporation, Samsung, COVID, Government, Creativity, Bank of America, Sport, IR, Key Art Awards 2006, Bank, Burning Man, Promax Awards, White, Accenture, Management

Infinite Reality (iR), a leading provider of cutting-edge immersive virtual experiences, is delighted to announce the promotion of two of its top executives.

Key Points: 
  • Infinite Reality (iR), a leading provider of cutting-edge immersive virtual experiences, is delighted to announce the promotion of two of its top executives.
  • Elliott Jobe, co-founder and Chief Innovation Officer has been elevated to President and Chief Innovation Officer of iR, while Sean Cross, formerly President, Global Business Development and Revenue, has been promoted to President, iR Entertainment.
  • In addition, Scott Waldbaum has joined the Company as Senior Vice President, General Counsel, and Assistant Corporate Secretary.
  • "In promoting Elliott and Sean to these leadership roles, Infinite Reality further cements its commitment to securing and retaining top talent and driving innovation throughout our organization," said John Acunto, co-founder and CEO of Infinite Reality.

ESSENTIA® WATER UNVEILS NEW "STOP FOR NOTHING" CAMPAIGN STARRING ACTOR MILLIE BOBBY BROWN AND QUARTERBACK PATRICK MAHOMES

Retrieved on: 
Monday, May 1, 2023
Essentia, ESPN, NBCUniversal, Partnership, Genesis Essentia, World championship, History, Marketing, NBC, Athlete, Universal, Courage, Tate, Hulu, Stop at Nothing, Droga5, Essence

ARLINGTON, Va., May 1, 2023 /PRNewswire/ -- Essentia® Water, the pioneer of ionized alkaline water in the U.S., today launched a new campaign featuring Emmy-nominated actor and producer Millie Bobby Brown, alongside World Champion Quarterback Patrick Mahomes. The films, which make up the latest installment in the brand's "Stop for Nothing" campaign series, highlight how Essentia fuels the strength to pursue your goals and be relentlessly yourself.

Key Points: 
  • ARLINGTON, Va., May 1, 2023 /PRNewswire/ -- Essentia® Water, the pioneer of ionized alkaline water in the U.S., today launched a new campaign featuring Emmy-nominated actor and producer Millie Bobby Brown , alongside World Champion Quarterback Patrick Mahomes .
  • Essentia unveiled its multi-year collaboration with Millie Bobby Brown in March, whose shared appreciation for hydration makes her a natural partner for the brand.
  • "My hope through this campaign is to help my fans feel empowered to pursue their passions, fearlessly and unapologetically," said Millie.
  • This campaign was created in partnership with Essentia's lead creative agency, Droga5, and features 30-second, 15-second and 06-second spots.

TBWA Hires Ben Myers as First North American Chief Marketing Officer

Retrieved on: 
Thursday, March 9, 2023
TBWA, News, Johannes Leonardo, Growth, Uber, Creativity, BBDO, Business, Chief innovation officer, CMO, Collective, Kraft Heinz, NEXT, Film industry, Droga5, Amazon, Volkswagen

NEW YORK, March 9, 2022 /PRNewswire/ -- TBWA has today announced the appointment of Ben Myers as North American Chief Marketing Officer, responsible for driving continued growth across its offices in the US and Canada.

Key Points: 
  • NEW YORK, March 9, 2022 /PRNewswire/ -- TBWA has today announced the appointment of Ben Myers as North American Chief Marketing Officer, responsible for driving continued growth across its offices in the US and Canada.
  • Myers will double down on TBWA's storied history of building big brand platforms to further define the total brand experience.
  • Troy Ruhanen, Chief Executive Officer, TBWA\Worldwide notes, "Ben joins TBWA at a wonderful time following two of our strongest years of growth.
  • Ben Myers, CMO, TBWA North America continues, "TBWA is the strongest brand in the business and I'm thrilled to be leading growth in North America, representing the Collective as we put our vision into action.

ESSENTIA® WATER ANNOUNCES PARTNERSHIP WITH AMBUSH®︎ FASHION DESIGNER YOON AHN

Retrieved on: 
Tuesday, September 27, 2022
Essentia, YouTube, Twitter, LLC, Droga5, Partnership, Water, Instagram, Goal, Stop at Nothing (film), Collection, Essentia Health, Tate, Parent, Marketing, Multimedia, View, Toy, Facebook, Essence

ARLINGTON, Va., Sept. 27, 2022 /PRNewswire/ -- Essentia® Water, the pioneer of ionized alkaline water in the U.S., today announced a new partnership with acclaimed fashion designer Yoon Ahn. To kick off the collaboration, the brand released a new installment of its "Stop for Nothing" campaign series featuring Ahn – unveiled on the heels of her latest collection.

Key Points: 
  • The innovative streetwear and jewelry designer joins Essentia Water's community of all-star athlete, performer and artist partners
    ARLINGTON, Va., Sept. 27, 2022 /PRNewswire/ -- Essentia Water, the pioneer of ionized alkaline water in the U.S., today announced a new partnership with acclaimed fashion designer Yoon Ahn.
  • As a contemporary jewelry and apparel designer, Ahn combines relaxed streetwear style with refined details and pop art-inspired elements.
  • "My clothing line, AMBUSH, is the culmination of over two decades' worth of hard work, determination and grit," said Ahn.
  • In addition to its newfound partnership with Ahn, Essentia has also revealed possible plans to team up with Ahn's label, AMBUSH.

Central Garden & Pet Introduces GoodGood, a New Pet Wellness Brand Dedicated to Both Sides of the Pet-nership

Retrieved on: 
Thursday, June 30, 2022
Retail, Specialty, Pets, Consumer, Science, Senior, Love, Biotin, Glucosamine, Central Gardens, Memphis, Droga5, Probiotic, Inflammation, CTV, Immune system, Garden, Chamomile, Partnership, Marketing, MSM, PETS, Vitamin E, Dog, Skin, Human, Solution, Amazon, NASDAQ, Fatty acid, Season, Digestion, Parent, Joint, Multimedia, Bottled water, Dietary supplement, Toy, Pet

View the full release here: https://www.businesswire.com/news/home/20220630005303/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220630005303/en/
    Central Garden & Pet Introduces GoodGood, a New Pet Wellness Brand Dedicated to Both Sides of the Pet-nership.
  • (Photo: Business Wire)
    Wellness is not a one-way street, and pet parents everywhere know that when your pet is stressed, you are too.
  • GoodGood is a new pet brand that was born to challenge the idea that human wellness and pet wellness are two separate things.
  • Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe.

Accenture Announces Accenture Song

Retrieved on: 
Tuesday, April 26, 2022
Data Management, Advertising, Communications, Technology, Software, Networks, Metaverse, CEO, Technology, Marketing, Culture, Versace, Capri Holdings, Advanced technology, Operation, Coinbase, Creativity, Growth, Droga, Commerce, Interactivity, Imagination, B2B, General officer, NYSE, Intelligence, Development, Droga5, Signals intelligence operational platforms by nation, Multimedia, Industry, Tourism, Management, Sales, Retail, Accenture, Shiseido

Accenture (NYSE: ACN) today announced that Accenture Interactive will now go to market as Accenture Song.

Key Points: 
  • Accenture (NYSE: ACN) today announced that Accenture Interactive will now go to market as Accenture Song.
  • View the full release here: https://www.businesswire.com/news/home/20220425006072/en/
    Accenture today announced that Accenture Interactive will now go to market as Accenture Song.
  • Accenture Song symbolizes the post pandemic growth journey were on with our clients, said David Droga, CEO and creative chairman, Accenture Song.
  • As Accenture Song, our opportunities are boundless, both for our clients and for our people, added Droga.

Plus Company Expands Leadership Team Propelling the Growth & Success of its Agency Brands

Retrieved on: 
Thursday, March 10, 2022
People, Magnet, Narrative, Potsdam Institute for Climate Impact Research, CGO, Modern Housing Corporation Addition Historic District, Publicis Sapient, Managed service company, Company, TNG, AIM, CFO, Shen, Droga5, CPO, Culture, Global, PR, Multimedia, Fusion Global Business Solutions, Pro Plus (company), DI, Nathan, Fuseproject, HR, General counsel, Technology, Thought, Knowledge, MSC, Social, CEO, CDO, Creativity, Plus, Management, Public relations

"With this, I'm thrilled to announce two outstanding new members of the Plus Company executive team, Benita Meswania and Nathan Oliver."

Key Points: 
  • "With this, I'm thrilled to announce two outstanding new members of the Plus Company executive team, Benita Meswania and Nathan Oliver."
  • Benita Meswaniajoins Plus Company as the Chief People Officer (CPO) as of March 1.
  • Based in London, Benita joins Plus Company from Accenture Interactive where she was previously the Global HR Lead at Droga5.
  • Plus Company has more than 3,000 employees, across 12 countries in North America, Europe, the Middle East and Asia Pacific.