Nearly 4 in 10 US consumers closely or occasionally follow a sober curious lifestyle
CHICAGO, June 1, 2023 /PRNewswire/ -- The 'sober curious' lifestyle is inching into the mainstream as, according to new Mintel research, nearly four in 10 US consumers closely (22%) or occasionally (16%) follow a sober curious lifestyle.
- CHICAGO, June 1, 2023 /PRNewswire/ -- The 'sober curious' lifestyle is inching into the mainstream as, according to new Mintel research, nearly four in 10 US consumers closely (22%) or occasionally (16%) follow a sober curious lifestyle.
- The sober curious lifestyle often provides consumers with a sense of community and support.
- While nearly a third (32%) of Millennials say they closely follow the sober curious lifestyle, actual adherence may vary from person to person and reflect their own definition of 'sober curious.'
- And while consumers are rethinking their alcohol consumption, alcoholic beverages remain a mainstay indulgence for sober curious consumers.