Item Tracker Sales Soar Alongside Luggage and Travel Accessories, Reports Circana
CHICAGO, April 24, 2023 /PRNewswire-PRWeb/ -- Technology has long played a role in our travel experiences. From navigation to entertainment and, most recently, tracking products that ensure our travel essentials arrive at our final destination. With almost one-third of Americans planning more leisure travel in 2023, it's no wonder item trackers have experienced a strong start this year. Sales revenue for these products increased by 82% in the U.S. and unit sales grew 63% in January and February combined, according to Circana, formerly IRI and The NPD Group.
- With almost one-third of Americans planning more leisure travel in 2023, it's no wonder item trackers have experienced a strong start this year.
- While keeping tabs on luggage and travel accessories is just one use-case for item trackers, Circana's Retail Tracking Service data shows sales revenue from item trackers surged 94% in January 2023 alone, following the many travel disruptions during the 2022 holiday season.
- In 2022, sales of both item trackers and travel goods experienced continued growth following strong gains in 2021.
- Last year luggage and travel accessories sales revenue increased 16% , while item tracker sales grew 48%.