The NPD Group

Circana Launches Audiences for 12 New General Merchandise Categories

Retrieved on: 
Thursday, June 15, 2023
Video, The NPD Group, ROI, IRI, Behavior

Circana previously announced the availability of Audiences for two other general merchandise industries — toys and prestige beauty.

Key Points: 
  • Circana previously announced the availability of Audiences for two other general merchandise industries — toys and prestige beauty.
  • Supported by Circana Audiences, advertisers and marketers can deliver broad reach and improve the effectiveness of their campaigns using the most accurate purchase-based, predictive audiences.
  • “Advertisers in Circana’s general merchandise categories can now access Circana Audiences — optimized with actual in-store and e-commerce shopping behavior — so they can immediately improve engagement with their target prospects.”
    Circana Audiences are modeled audience segments that are created using propensity-to-purchase scores.
  • Circana Audiences are proven to deliver up to four times the return on investment (ROI) versus more traditional audiences.

Overall US Retail Spending Increased 2% in May, Despite Continued Discretionary Declines, Reports Circana

Retrieved on: 
Wednesday, June 14, 2023
Unemployment, Food, The NPD Group, CPG, Consumer, IRI, Video, Growth, Behavior, Retail

This growth came primarily from food and beverage CPG spending, with a 5% increase in sales revenue over last year, and 2% unit-sales decline.

Key Points: 
  • This growth came primarily from food and beverage CPG spending, with a 5% increase in sales revenue over last year, and 2% unit-sales decline.
  • Decreased spending on discretionary general merchandise continued through May, with 5% decline in sales revenue and 8% decline in units, according to Circana , formerly IRI and The NPD Group.
  • “Consumers are engaged and spending, just not at full throttle,” said Marshal Cohen, chief retail industry advisor for Circana .
  • Retail sales revenue from video games, homecare CPG, office supplies, automotive aftermarket products, health CPG, and floral CPG also grew.

Soaring Sales of LGBTQ Fiction Defy Book Bans and Showcase Diversity in Storytelling

Retrieved on: 
Tuesday, June 6, 2023
Fantasy, The NPD Group, Growth, Book, McLean, Piper, IRI, LGBTQ

Authors with the highest sales increase in the LGBTQ subject include Mo Xiang Tong Xui, Alice Oseman, Rick Riordan, Alexis Hall, and CJ Piper.

Key Points: 
  • Authors with the highest sales increase in the LGBTQ subject include Mo Xiang Tong Xui, Alice Oseman, Rick Riordan, Alexis Hall, and CJ Piper.
  • “It is important to note that the growth in LGBTQ fiction has outpaced the overall market for fiction sales, including adult, kids', and young adult fiction combined, which remained relatively flat,” said Kristen McLean, books industry analyst at Circana .
  • “This growth comes at a critical time when reports of book bans have surged, predominantly targeting books written by or about the LGBTQ community and people of color.”
    The growth of LGBTQ fiction sales spans various genres, including fantasy, thrillers, science fiction, horror, and social situations.
  • “Skyrocketing sales of LGBTQ fiction not only signify a growing demand but also indicate a shift in societal attitudes toward embracing diverse narratives.”

US B2B Technology Software Sales Revenue Grew 6% in Q1 2023

Retrieved on: 
Wednesday, May 31, 2023
Cloud, The NPD Group, Investment, IRI, B2B, SIEM, Marketing, Video game

CHICAGO, May 31, 2023 /PRNewswire-PRWeb/ -- According to Circana, formerly IRI and The NPD Group, sales revenue in the U.S. B2B technology reseller channel fell 9% year over year in the first quarter (Q1) of 2023. Software sales revenue increased 6%, sluggish hardware sales, specifically devices, drove the majority of the decline. Sales for the quarter remained 10% above Q1 2019.

Key Points: 
  • Year-over-year total B2B technology reseller channel sales were challenged, declining by 9%
    CHICAGO, May 31, 2023 /PRNewswire-PRWeb/ -- According to Circana, formerly IRI and The NPD Group, sales revenue in the U.S. B2B technology reseller channel fell 9% year over year in the first quarter (Q1) of 2023.
  • Software sales revenue increased 6%, sluggish hardware sales, specifically devices, drove the majority of the decline.
  • "Sales cycles for technology products were pulled forward during the pandemic and, as a result, spending in the B2B tech channel is shifting to other needs," said Mike Crosby, executive director and B2B technology industry analyst for Circana.
  • Despite challenges on the hardware side, Circana's Reseller Tracking Service data, which reports sales information from the top national solution providers and B2B e-commerce sites, shows nearly every commercial software category experienced sales revenue growth year over year in Q1.

Inflation is Moderating, but Consumers Still Feel the Pinch of High Food Prices and Manage Their Food and Overall Spending Accordingly

Retrieved on: 
Friday, May 19, 2023
Food, Breakfast, The NPD Group, Growth, Restaurant, Drink, CPI, IRI, Retail

CHICAGO, May 19, 2023 /PRNewswire-PRWeb/ -- According to the April Consumer Price Index (CPI), inflation is moderating, rising 4.9% less than a year ago. However, food prices rose 7.7% between April 2022 and April 2023. Adding to the impact of food inflation are economic factors like increased consumer credit debt, depletion of savings built during the pandemic, and cutbacks on pandemic-related government credits and subsidies. To manage their food spending, U.S. consumers are finding ways to manage higher food costs by shopping at value retailers, spending less on non-food purchases, switching to store brands, and canceling committed expenses, like subscriptions, reports Circana, formerly IRI and The NPD Group.

Key Points: 
  • To manage their food spending, U.S. consumers are finding ways to manage higher food costs by shopping at value retailers, spending less on non-food purchases, switching to store brands, and canceling committed expenses, like subscriptions, reports Circana, formerly IRI and The NPD Group.
  • According to Circana, 78% of consumers plan to or already have cut overall spending on products due to inflation, and 75% of those report that their reason for cutting spending is higher food costs.
  • "Food manufacturers, foodservice operators, and retailers can meet the needs of price-sensitive consumers by understanding the best pricing and promotional strategies," says Seifer.
  • "Also, consumers have returned to their pre-pandemic routines, and aligning with their shifting needs will increase the value of their offering."

Circana Launches Passport+, a Tailor-Made Insights Solution for Small to Midsize Businesses

Retrieved on: 
Thursday, May 18, 2023
The NPD Group, CPG, Growth, IRI, BEA Systems, Public key certificate, Retail, Online shopping

In less than 24 hours, clients can easily and affordably access consumer and market data that is critical to their business success.

Key Points: 
  • In less than 24 hours, clients can easily and affordably access consumer and market data that is critical to their business success.
  • “Big data no longer needs to be synonymous with big budgets,” said Jeremy Allen, president, Global Consumer Packaged Goods, Circana.
  • “With Passport+, small and midsize CPG companies can access insights just like the larger ones do.
  • This turnkey solution is essentially an ‘analyst in a box,’ providing quick, intuitive access to insights on trends and performance.

Private Labels Capitalise on the Cost-of-living Crisis to Make up 38% of Total FMCG Value Sales in Europe (€229 Bn)

Retrieved on: 
Tuesday, May 16, 2023
Edible, The NPD Group, Perception, SVP, FMCG, IRI, Hygiene, Retail

BRACKNELL, Berkshire, England, May 16, 2023 /PRNewswire-PRWeb/ -- Circana, formerly IRI and The NPD Group, today launched its latest biannual "FMCG Demand Signals" report for Europe. Covering France, Italy, Germany, Spain, UK, and Netherlands, the six largest markets in Europe, the report reveals that the sector has reached a tipping point: private labels outpaced the popularity of national brands across nearly all categories. Private labels now make up 38% of total fast moving consumer goods (FMCG) value sales in Europe (€229 Bn).

Key Points: 
  • Private labels now make up 38% of total fast moving consumer goods (FMCG) value sales in Europe (€229 Bn).
  • The share of consumers who say they are loyal to private labels now equals those who say they're loyal to national brands.
  • Among non-food categories, there has been greater penetration of private labels in household care, especially staples, such as laundry and hygiene items.
  • "Retailers have transformed private labels into strategy-led, consumer-focused, well-differentiated and data-driven alternatives to national brands," Roy said.

Consumer Trade-Offs Send US Discretionary Retail Spending Down 7% in April, Reports Circana

Retrieved on: 
Tuesday, May 16, 2023
The NPD Group, CPG, Consumer, Growth, Restaurant, IRI, Social media, Retail

CHICAGO, May 16, 2023 (GLOBE NEWSWIRE) -- In April 2023, discretionary U.S. general merchandise retail sales revenue fell 7%, compared to April 2022, and unit sales fell 8%.

Key Points: 
  • CHICAGO, May 16, 2023 (GLOBE NEWSWIRE) -- In April 2023, discretionary U.S. general merchandise retail sales revenue fell 7%, compared to April 2022, and unit sales fell 8%.
  • April declines are consistent with declines in March, but stories of growth resulting from consumer lifestyle changes does exist in certain categories.
  • Food-and-beverage  sales revenue increased by 6% through April, but unit sales fell 2%.
  • Non-edible CPG sales revenue was up 3%, and unit sales were down 5%.

Online Sales of Replacement Tires Grew 45% since 2019, Reports Circana

Retrieved on: 
Tuesday, April 25, 2023
The NPD Group, Consumer, Traction, Shipley, Car, IRI, Retail

CHICAGO, April 25, 2023 /PRNewswire-PRWeb/ -- The U.S. replacement tire market has experienced its share of retail change since the start of the pandemic. E-commerce sales of replacement tires grew 45% over the last three years while the number of units sold at physical stores declined 11%, according to Circana, formerly IRI and The NPD Group.

Key Points: 
  • E-commerce sales of replacement tires grew 45% over the last three years while the number of units sold at physical stores declined 11%, according to Circana , formerly IRI and The NPD Group.
  • "The amount of online traction in the replacement tire market is one of the biggest retail shifts that has appeared in past few years," said Nathan Shipley, automotive industry analyst for Circana .
  • Overall, 3% fewer replacement tires were sold at retail in the 12 months ending February 2023 than in the prior year.
  • Despite continued average price increases, the modern trade channel, which includes tire replacement retailers that are not dedicated solely to selling tires, is another growing segment in the replacement tire market.

Circana Forecast: Canadian Consumer Technology Sales Expected to Decline Through 2025

Retrieved on: 
Tuesday, April 25, 2023
The NPD Group, Growth, Area studies, Beauty, ASPS, Attention, IRI, Video game

TORONTO, April 25, 2023 /PRNewswire-PRWeb/ -- Following tremendous pandemic-driven sales growth, year-over-year Canadian consumer technology sales are expected to decline in the low single digits through 2025, according to Circana, formerly IRI and The NPD Group. Despite anticipated declines, total market sales revenue in 2025 is expected to remain 7% above 2019 pre-pandemic levels.

Key Points: 
  • TORONTO, April 25, 2023 /PRNewswire-PRWeb/ -- Following tremendous pandemic-driven sales growth, year-over-year Canadian consumer technology sales are expected to decline in the low single digits through 2025, according to Circana , formerly IRI and The NPD Group.
  • Despite anticipated declines, total market sales revenue in 2025 is expected to remain 7% above 2019 pre-pandemic levels.
  • Data from the latest " Future of Technology " forecast from Circana reveals that while many technology categories will experience revenue and unit sales declines in 2023, the portable audio and home automation categories are expected to be areas of growth.
  • In fact, portable audio sales revenue in 2023 is anticipated to grow 13%, as unit sales rise 1%.