air up®'s April Fools Campaign Sheds Light On Americans' Peeing Habits
With this campaign, air up® aimed to spark a national conversation about the importance of proper hydration, particularly in light of the fact that 61% of Americans express current or past concerns about the color of their urine.
- With this campaign, air up® aimed to spark a national conversation about the importance of proper hydration, particularly in light of the fact that 61% of Americans express current or past concerns about the color of their urine.
- Lena Jüngst, Co-Founder of air up®, explains, "Rest assured, we're not launching a pee-flavored pod.
- The attention-grabbing tactic is part of a broader educational campaign to highlight the release of air up's® recent survey shedding light on Americans' peeing habits.
- While the findings underscore positive awareness of urine's significance as a marker for hydration and overall health, significant gaps remain.