PulsePoint | Jotup

Mile Appoints Sarah Ruxin as SVP of Revenue and Operations

Retrieved on:

Tuesday, March 19, 2024

Advertising, Communications, Technology, Software, Artificial Intelligence, Publishing, Operation, Partnership, Senior, OpenX, SVP, Instinct, PulsePoint, Video game

Mile, a leading ad management platform that empowers publishers to manage, build, and scale their ad tech stack, welcomes Sarah Ruxin as Senior Vice President of Revenue and Operations.

Key Points:

Mile, a leading ad management platform that empowers publishers to manage, build, and scale their ad tech stack, welcomes Sarah Ruxin as Senior Vice President of Revenue and Operations.
"Sarah joining our team marks a significant milestone for Mile.
Sarah has over 15 years of experience growing revenue, developing partnerships, and building high-performing teams in the ad tech space.
At Mile, Sarah will be bringing a strong leadership instinct to the company’s evolving global team.

Medscape Global Launches Innovative Programmatic Offering Setting a New Standard in Targeted HCP Engagement in the United Kingdom, European Union and Canada

Retrieved on:

Wednesday, February 14, 2024

HCP, Internet, European, Marketing, GDPR, Pharma, Advertising, Extension, Internet Brands, PulsePoint, Fine chemical

NEWARK, N.J., Feb. 14, 2024 /PRNewswire/ -- Medscape, the leading provider of healthcare information globally, and PulsePoint, which offers a marketing technology platform, are integrating their capabilities to introduce Medscape Extend. For the first time ever, this innovative solution empowers marketers to accurately reach and message verified healthcare professionals (HCPs) across the internet in the UK, EU, and Canada. With Medscape Extend, Medscape has integrated its highly engaged and authenticated HCP membership with PulsePoint's programmatic targeting capabilities into a single platform that enables the delivery of advertising to HCPs across all digital media touchpoints.

Key Points:

With Medscape Extend, Medscape has integrated its highly engaged and authenticated HCP membership with PulsePoint's programmatic targeting capabilities into a single platform that enables the delivery of advertising to HCPs across all digital media touchpoints.
"The global pharma media industry is in a period of positive transformation, with publishers, agencies and clients pushing for increasingly intelligent approaches to prescription brand challenges.
In the ever-evolving landscape of pharmaceutical marketing, reaching healthcare professionals with targeted and relevant content wherever they engage is crucial.
One powerful tool in the arsenal of global pharma marketers remains messaging HCPs on endemic sites like the Medscape Everywhere network.

Medscape Global Launches Innovative Programmatic Offering Setting a New Standard in Targeted HCP Engagement in the United Kingdom, European Union and Canada

Retrieved on:

Wednesday, February 14, 2024

Technology, Marketing, Communications, Health Technology, Software, Practice Management, Internet, Pharmaceutical, Health, Data Management, HCP, European, GDPR, Pharma, Advertising, Extension, Internet Brands, PulsePoint, Fine chemical

For the first time ever, this innovative solution empowers marketers to accurately reach and message verified healthcare professionals (HCPs) across the internet in the UK, EU, and Canada.

Key Points:

For the first time ever, this innovative solution empowers marketers to accurately reach and message verified healthcare professionals (HCPs) across the internet in the UK, EU, and Canada.
With Medscape Extend, Medscape has integrated its highly engaged and authenticated HCP membership with PulsePoint's programmatic targeting capabilities into a single platform that enables the delivery of advertising to HCPs across all digital media touchpoints.
“The global pharma media industry is in a period of positive transformation, with publishers, agencies and clients pushing for increasingly intelligent approaches to prescription brand challenges.
One powerful tool in the arsenal of global pharma marketers remains messaging HCPs on endemic sites like the Medscape Everywhere network.

Industry Partners to Achieve Increased Audience Reach Through Private Marketplace (PMP) Advertising

Retrieved on:

Thursday, November 16, 2023

HCP, Advertising, PMP, DSPS, Daily Journal Corporation, Health, Physician, SVP, HSS, PulsePoint

This capability enables clients to increase their audience reach and send strategic brand and disease state messages to target audiences in real-time.

Key Points:

This capability enables clients to increase their audience reach and send strategic brand and disease state messages to target audiences in real-time.
Endemic advertisements are especially effective because they appear in places that are naturally relevant to the market(s) they target.
Through Healiolytics Endemic Programmatic advertising, clients can connect with more than three million HCPs in environments where they are most receptive to health messaging.
“Our primary goal is to provide advertisers with innovative solutions for communicating their brand’s value to HCPs in diverse specialties.

Pulse Health to Sponsor Digital Pharma East, Set to Unveil Newest Version of the Pulse Engagement Cloud

Retrieved on:

Wednesday, September 6, 2023

Cloud, Google Analytics, NPP, PulsePoint, HCP, SMS, Pharmaceutical industry, Medical imaging, Medscape

GARDEN CITY, N.Y., Sept. 6, 2023 /PRNewswire-PRWeb/ -- Pulse Health, a leading life science technology company that helps pharma brands reach, engage, and understand HCPs on an individual level while measuring the impact of their non-personal promotions, will be launching its newest version of the Pulse Engagement Cloud at the upcoming Digital Pharma East on Monday, September 11th. The newest version of the Pulse Engagement Cloud has a suite of enhancements that include:

Key Points:

The newest version of the Pulse Engagement Cloud has a suite of enhancements that include:
Single sign-on for pharmaceutical companies with multiple brands.
Customized dashboard that allows different members of a pharma brands team or agency to tailor their dashboard.
Access to Pulse Health's owned health media property, Medical News Daily .
For more information on how Pulse Health is powering digital engagement for the life science industry, visit https://pulsehealth.tech/

DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms

Retrieved on:

Thursday, June 1, 2023

DV Marketplace Suite builds on DV’s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s industry-leading quality solutions.

Key Points:

DV Marketplace Suite builds on DV’s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s industry-leading quality solutions.
DV Marketplace Suite is a comprehensive quality measurement and analytics solution that can be used by platforms to help maximize revenue and inventory quality.
“We are excited to maximize DV Marketplace Suite solutions to elevate our offerings and limit inventory waste.”
At launch, platforms using DV Marketplace Suite include Teads, PulsePoint, AdTheorent, Undertone, A Perion Company, among others.
To learn more about DV Marketplace Suite and DV’s efforts to help platforms maximize efficiency and media quality, benefiting both buy-side and sell-side, visit https://doubleverify.com/marketplaces/ .

PULSEPOINT LAUNCHES ALL-CHANNEL MEASUREMENT FOR INSIGHT-DRIVEN CONSUMER ACTIVATION IN PARTNERSHIP WITH KOMODO HEALTH

Retrieved on:

Monday, February 27, 2023

Komodo, MD, Intelligence, Partnership, Patient, Mathematical optimization, Rx, Life, DTC, PulsePoint, HCP

NEW YORK, Feb. 27, 2023 /PRNewswire/ -- PulsePoint, a technology company revolutionizing health decision-making in real time, today announced the launch of integrated direct-to-consumer (DTC) measurement solutions in partnership with Komodo Health, a leading healthcare technology company that has built the industry's most complete and connected view of patient encounters. PulsePoint clients using the Life platform can now leverage Komodo Health's advanced analytic capabilities and insights visualization tools for first-party audience profiling and measurement, in addition to PulsePoint's first-party and proprietary collection of intelligence tools.

Key Points:

PulsePoint clients using the Life platform can now leverage Komodo Health's advanced analytic capabilities and insights visualization tools for first-party audience profiling and measurement, in addition to PulsePoint's first-party and proprietary collection of intelligence tools.
Brands need real-time visibility into their actions to fully understand how to influence what they may do next along the patient journey.
Combining PulsePoint data with the Komodo Healthcare Map and configurable measurement solutions provides unbiased, third-party DTC campaign measurement on exposed and unexposed audiences.
Real-time measurement allows for real-time optimizations to better reach patients within the targeted health condition and drive improved outcomes.

Site Impact Forms 'All-Star' Advisory Board to Support Continued Growth

Retrieved on:

Tuesday, February 7, 2023

COCONUT CREEK, Fla., Feb. 6, 2023 /PRNewswire/ -- Site Impact, a leader in providing multi-channel direct digital marketing solutions, has announced the appointment of three leading industry innovators to its inaugural board. The selection of these three specific members to the new Site Impact Advisory Board: John B. Kahan, Christian Hendricks and Sloan Gaon, underscores the company's commitment to accelerating its growth by leveraging strategic partnerships and relationships across all aspects of its business.

Key Points:

The selection of these three specific members to the new Site Impact Advisory Board: John B. Kahan, Christian Hendricks and Sloan Gaon, underscores the company's commitment to accelerating its growth by leveraging strategic partnerships and relationships across all aspects of its business.
"The caliber of board members we've been able to attract speaks volumes about our potential as a company," said Jennifer Gressman, Site Impact Chief Executive Officer.
"John is a standout leader whose board experience will be invaluable as we continue to grow Site Impact and launch Centrifi to the US advertising market.
His experience infusing data science and AI to address some of the world's greatest challenges with Microsoft will be a huge asset to Site Impact," said Brandon Rosen, Board Chairman and Site Impact founder.

WebMD Provider Services Partners With Patient Communications Leader Artera to Improve Access and Engagement for Patient Education and Medication Affordability Programs

Retrieved on:

Wednesday, December 7, 2022

WebMD Provider Services today announced a partnership with SaaS patient communications leader Artera (formerly WELL Health) to improve access and engagement to patient education materials and medication affordability programs.

Key Points:

WebMD Provider Services today announced a partnership with SaaS patient communications leader Artera (formerly WELL Health) to improve access and engagement to patient education materials and medication affordability programs.
The partnership combines WebMD Provider Services industry-leading patient education, care plan adherence and medication affordability programs with the Artera patient communications platform that enables conversations between patients and their healthcare provider through secure, multilingual real-time messaging.
Organizations using Artera as their patient communication platform will be able to deliver WebMD Provider Services expansive patient education and resources through their existing communication channels.
WebMD Provider Services, a division of WebMD and Internet Brands, partners with healthcare organizations to deliver a better patient experiencefrom Discovery to Recovery.

WebMD Announces the Recipients of the 2022 WebMD Choice Awards

Retrieved on:

Thursday, November 10, 2022

WebMD today announced the recipients of the 2022 WebMD Choice Awards .

Key Points:

WebMD today announced the recipients of the 2022 WebMD Choice Awards .
The WebMD Elite Choice Awards, WebMD Patient Choice Awards and Medscape Physician Choice Awards recognize hospitals based on patient and provider preferences and perceptions across five specialties: Oncology, Cardiology, Orthopedics, Neurology and Gastroenterology.
View the full release here: https://www.businesswire.com/news/home/20221110005692/en/
2022 WebMD Elite Choice Award Recipients (Graphic: Business Wire)
The WebMD Patient Choice Awards and Medscape Physician Choice Awards are granted to hospitals and health systems within the top 30% of patient or provider preferences in a local market, respectively.
We congratulate the recipients of the 2022 WebMD Choice Awards for their dedication to providing superior care within their communities.