Lady Justice Implores Lawyers to “Law Better” in New DISCO Campaign Through BigSmall
The new campaign, which was created by London-based creative agency BigSmall, introduces DISCO’s new campaign icon, Lady Justice.
- The new campaign, which was created by London-based creative agency BigSmall, introduces DISCO’s new campaign icon, Lady Justice.
- The ultimate symbol of law, fairness and impartiality, Lady Justice - or Lady J as she calls herself - is roused to action by the sight of all the poor, sad lawyers struggling with slow, outdated legal-tech.
- Stepping off her plinth, Lady J rips up the office, exhorting the lawyers to get with the times, use DISCO and Law Better.
- The integrated campaign was built on the brand strategy defined by BigSmall and the central brand idea of Law Better.