Plantar fasciitis

Fascia: the most neglected part of our body is finally starting to receive attention

Retrieved on: 
Saturday, December 30, 2023

However, there is also a growing interest in one element of our anatomy that is often overlooked: our fascia.

Key Points: 
  • However, there is also a growing interest in one element of our anatomy that is often overlooked: our fascia.
  • Fascia is a thin casing of connective tissue, mainly made of collagen – a rope-like structure that provides strength and protection to many areas of the body.
  • It surrounds and holds every organ, blood vessel, bone, nerve fibre and muscle in place.
  • It is hard to see fascia in the body, but you can get a sense of what it looks like if you look at a steak.

When fascia gets damaged

  • Injury to fascia takes a long time to repair, probably because it possesses similar cells to tendons (fibroblasts), and has a limited blood supply.
  • Recently, fascia, particularly the layers close to the surface, have been shown to have the second-highest number of nerves after the skin.
  • Up to 30% of people with musculoskeletal pain may have fascial involvement or fascia may be the cause.

Fascia in disease

  • Aside from getting damaged, fascia can also provide paths that infections can travel along, within muscles.
  • This is a particular problem in the neck, where there are several layers of fascia for infections to travel along.
  • Fascia can also be implicated in more serious health conditions, such as necrotising fasciitis.

We can see it better now

  • One reason fascia has been overlooked in health and disease is because it was difficult to see using current imaging technology.
  • More recently, though, MRI and ultrasound imaging have been shown to be beneficial in visualising fascia, particularly in musculoskeletal conditions such as plantar fasciitis, and pathological changes in the fascia of the shoulder and neck.


Adam Taylor does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Australian Footwear Brand, FRANKIE4, Opens First US Flagship Store in Seattle

Retrieved on: 
Monday, November 20, 2023

SEATTLE, Nov. 20, 2023 /PRNewswire/ -- Australian, podiatrist-founded women's footwear brand, FRANKIE4 , has just opened its first permanent retail store at the Bellevue Collection , located outside of Seattle, WA., further amplifying a presence in North America.

Key Points: 
  • SEATTLE, Nov. 20, 2023 /PRNewswire/ -- Australian, podiatrist-founded women's footwear brand, FRANKIE4 , has just opened its first permanent retail store at the Bellevue Collection , located outside of Seattle, WA., further amplifying a presence in North America.
  • The brand has amassed 100K 5-star reviews , proving that customers' testimonies are intrinsically linked to a brand's global success.
  • Frankie4's Seattle store is designed by JPC Architects and is bright, airy and elevated without feeling pretentious.
  • Australian design nods within the 1,844 sq ft retail space include curated coffee tables books by renowned Australian photographer, Kara Rosenlund .

Recce Pharmaceuticals Provides Positive Update on Patients Treated with RECCE® 327 Under “Special Access Scheme”

Retrieved on: 
Thursday, August 10, 2023

“Antibiotic resistance is globally recognized as one of the greatest threats to human health today,” said James Graham, Chief Executive Officer of Recce Pharmaceuticals.

Key Points: 
  • “Antibiotic resistance is globally recognized as one of the greatest threats to human health today,” said James Graham, Chief Executive Officer of Recce Pharmaceuticals.
  • “To see Recce making a difference for patients in such great medical need is a significant sign of new hope in the fight against drug-resistant superbugs.
  • Upon applying R327G, the initial redness and swelling had minimized after seven days, with the wound healing and drying up.
  • Surgical intervention was averted, such as limb amputation, which is common in patients with diabetes.

SANUWAVE Health to Attend the 2023 Symposium on Advanced Wound Care (SAWC) Spring | Wound Healing Society (WHS) Conference

Retrieved on: 
Thursday, April 27, 2023

EDEN PRAIRIE, MN, April 27, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire – SANUWAVE Health, Inc. (OTCQB: SNWV), a leading provider of next-generation FDA-approved wound care products, is pleased to announce its participation in the upcoming 2023 Symposium on Advanced Wound Care (SAWC) Spring | Wound Healing Society (WHS) conference.

Key Points: 
  • EDEN PRAIRIE, MN, April 27, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire – SANUWAVE Health, Inc. (OTCQB: SNWV), a leading provider of next-generation FDA-approved wound care products, is pleased to announce its participation in the upcoming 2023 Symposium on Advanced Wound Care (SAWC) Spring | Wound Healing Society (WHS) conference.
  • The SAWC Spring | WHS conference is the premier event dedicated to the management, treatment, and prevention of wounds, and brings together leading wound care experts from around the world.
  • The conference offers an opportunity for participants to share ideas and learn about the latest advancements in wound care technology.
  • "We are excited to attend the 2023 SAWC Spring | WHS conference and to participate in such an important event," said Tim Hendricks, Executive Vice President, Wound Care US of SANUWAVE Health.

AVITA Medical Submits FDA PMA Supplement to Further Expand Indication to Soft Tissue Repair

Retrieved on: 
Monday, December 12, 2022

The supplement, if approved, will expand the indication of RECELL to include soft tissue repair.

Key Points: 
  • The supplement, if approved, will expand the indication of RECELL to include soft tissue repair.
  • “The submission is a significant milestone in our effort to expand the label of RECELL into the soft tissue repair market opportunity,” said Jim Corbett, AVITA Medical Chief Executive Officer.
  • The RECELL System earned FDA Breakthrough Device designation for its proposed soft tissue repair indication.
  • Under the program, AVITA Medical will receive prioritized review and interactive communication with the FDA throughout the premarket review phase.

AVITA Medical Announces Topline Results from Pivotal Trial in Patients with Soft-Tissue Injuries using the RECELL® System

Retrieved on: 
Thursday, August 11, 2022

Following FDA approval, I look forward to utilizing RECELL broadly to help patients with a wide variety of soft-tissue injuries.

Key Points: 
  • Following FDA approval, I look forward to utilizing RECELL broadly to help patients with a wide variety of soft-tissue injuries.
  • Preliminary review of adverse events shows consistency with our years of prior RECELL experience, reinforcing the products compelling safety profile.
  • The RECELL System has been used to effectively treat serious burn injuries and we anticipate that the RECELL System will be well-positioned to treat patients with soft-tissue injuries, pending FDA review and approval.
  • AVITA Medicals first U.S. product, the RECELL System, was approved by the U.S. Food and Drug Administration (FDA) in September 2018.

Vionic Announces Launch Collection of VIONIC x PROTEUS™ Sustainable Sneaker Line with Fabien Cousteau's Proteus Ocean Group

Retrieved on: 
Tuesday, June 28, 2022

SAN RAFAEL, Calif., June 28, 2022 /PRNewswire/ -- Today Vionic Shoes, part of the Caleres (NYSE:CAL) portfolio of brands, is proud to announce a mission-driven collection of footwear VIONIC x PROTEUS™, a sustainable sneaker collection initiative supporting PROTEUS™ founded by renowned aquanaut, ocean explorer, and environmentalist Fabien Cousteau -- grandson of Jacques-Yves Cousteau -- is the world's most advanced underwater research station and habitat, built to foster global awareness for the ocean and climate change. The partnership will provide $500,000 over the next three years to support ocean health, sustainability and innovation for PROTEUS™, the partnership will also include co-branded beach cleanups and a consumer education campaign with the exclusive launch of the 'sea-inspired' capsule collection of Vionic's eco-conscious Beach sneakers.

Key Points: 
  • "The beach cleanup in Santa Monica this past weekend was an excellent kick-off to our ongoing beach cleanup series with Vionic.
  • Our goal is to continue creating awareness and driving action at the local level, therefore taking essential steps in addressing climate change," said Fabien Cousteau, Founder and Executive board member, Proteus Ocean Group, Ltd.
  • The PROTEUS capsule collection of eco-conscious Vionic Beach sneakers showcases an exclusive 'sea-inspired coral' print.
  • Aligning with consumers for whom sustainability is also front of mind, Vionic is honored to be a founding sponsor of PROTEUS.

StandStrong Disrupts Orthotic Market With Wearable Foot Support For Women's Diverse Lifestyles

Retrieved on: 
Friday, January 28, 2022

Female-owned StandStrong is shaking up the orthotics marketplace with its innovative wearable foot supports designed to relieve pressure, improve alignment, and enhance balance for optimum comfort in any shoe.

Key Points: 
  • Female-owned StandStrong is shaking up the orthotics marketplace with its innovative wearable foot supports designed to relieve pressure, improve alignment, and enhance balance for optimum comfort in any shoe.
  • Unlike conventional orthotics, StandStrong does more than just support the arch or cushion the foot.
  • Made from a proprietary gel compound, StandStrong foot supports can be worn with any shoe style to accommodate a range of uses and activities without the hassle of clumsy inserts or arch supports.
  • The lower fin supports the cuboid bone, the keystone of the arch, to maximize overall stability, minimize pressure, and bolster proper foot alignment.

Vionic Announces Partnership with Proteus Ocean Group to Raise Global Awareness for the Ocean and Climate Change

Retrieved on: 
Wednesday, October 27, 2021

Vionic is committed to its customers, the planet we walk on, and to incorporating ethically sourced and sustainable materials into its shoe styles, making it the ideal partner for Proteus Ocean Group. PROTEUS™, founded by renowned aquanaut, ocean explorer, and environmentalist Fabien Cousteau -- grandson of Jacques-Yves Cousteau -- is committed to raising awareness about our planet and the need to conserve and find innovative solutions to preserve and heal the earth's oceans.

Key Points: 
  • "As our life support system, the Ocean is indispensable to solving the planet's biggest problems," said Fabien Cousteau, Founder of Proteus.
  • "Challenges created by climate change, rising sea levels, extreme storms and viruses represent a multi-trillion-dollar risk to the global economy.
  • Our partnership with Vionic will open up more opportunities to collaborate and connect with consumers who are environmentally conscious."
  • Vionic is committed to its customers, the planet we walk on, and to incorporating ethically sourced and sustainable materials into its shoe styles, making it the ideal partner for Proteus Ocean Group.

National Advertising Division Refers Advertising Claims for Gravity Defyer Shoes to Federal Trade Commission for Possible Enforcement Action

Retrieved on: 
Tuesday, September 14, 2021

NEWYORK, Sept. 14, 2021 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs is disappointed that Gravity Defyer Medical Technology Corporation declined to participate in the industry self-regulation process.

Key Points: 
  • NEWYORK, Sept. 14, 2021 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs is disappointed that Gravity Defyer Medical Technology Corporation declined to participate in the industry self-regulation process.
  • As a result of the advertiser's failure to participate, NAD has referred advertising claims for their Gravity Defyer shoes to the Federal Trade Commission (FTC) for review.
  • In 2019, NAD requested that Gravity Defyer Medical Technology Corporation provide evidence that it complied with a 2011 NAD decision to discontinue certain health-related claims for Gravity Defyer shoes.
  • About the National Advertising Division:TheNational Advertising Division (NAD) of BBB National Programsprovidesindependent self-regulationand dispute resolution services,guidingthe truthfulness of advertising across the U.S. NADreviews national advertising in all media and its decisions set consistent standards foradvertisingtruth and accuracy, delivering meaningful protection toconsumersand leveling the playing field for business.