Marketing effectiveness

Unveiling Top Benefits of Marketing Analytics Solutions to Help Companies Drive Business Growth | Quantzig’s New Article

Retrieved on: 
Thursday, September 19, 2019

This article discusses how marketing analytics solutions can help you increase marketing effectiveness and realize better returns on your marketing spend.

Key Points: 
  • This article discusses how marketing analytics solutions can help you increase marketing effectiveness and realize better returns on your marketing spend.
  • Our marketing analytics solutions can help companies to track key marketing metrics and spot trends on website traffic.
  • By leveraging marketing analytics solutions, marketers can enhance upselling that, in turn, can help in driving the growth of the business.
  • Gain limited-time complimentary access to our analytics platform to know how our marketing analytics solutions help companies to gain accurate insights on the ROI of their marketing efforts.

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

Retrieved on: 
Tuesday, August 13, 2019

The integration of Looker within Path Analytics, PathFactory's best-in-class analytics suite, will equip marketers with even more powerful and actionable insights than ever about their marketing effectiveness.

Key Points: 
  • The integration of Looker within Path Analytics, PathFactory's best-in-class analytics suite, will equip marketers with even more powerful and actionable insights than ever about their marketing effectiveness.
  • PathFactory's best-in-class dataset solves a critical blindspot for B2B marketersit tells marketers whether or not prospects have consumed their content.
  • Without PathFactory, marketers rely on inaccurate proxies for engagement like clicks or form fills, but are not able to gauge true content consumption and its impact on the buyer's journey.
  • Marketers need this data to generate demand that is truly qualified and to determine which leads are sales-ready.

Quantzig’s New Success Story Reveals How Marketing Mix Modeling Is Transforming the Pharma Landscape | Request a Free Proposal for In-depth Insights

Retrieved on: 
Wednesday, July 3, 2019

During the course of this engagement, the marketing mix modeling experts at Quantzig helped a pharma company to measure and improve marketing effectiveness across channels.

Key Points: 
  • During the course of this engagement, the marketing mix modeling experts at Quantzig helped a pharma company to measure and improve marketing effectiveness across channels.
  • This success story is a classic example of how marketing mix and multi touch attribution modeling can help businesses improve MROI.
  • Quantzig's marketing mix modeling solutions helped the client to:
    Request a free demo to know how you can benefit from marketing mix modeling.
  • Quantzig's marketing mix modeling solutions offered predictive insights on:
    Wonder how marketing analytics can open up a world of new opportunities for your organization?

Why Is It Important for Any Business to Understand the Real Value of Marketing ROI? | Download Quantzig’s Free Resource for Comprehensive Insights

Retrieved on: 
Tuesday, June 18, 2019

In todays complex business environment where the economic uncertainty and customer demands are a major concern, its crucial for businesses to justify their marketing investments.

Key Points: 
  • In todays complex business environment where the economic uncertainty and customer demands are a major concern, its crucial for businesses to justify their marketing investments.
  • However, quantifying the impact and value of marketing, especially through digital channels, on short and long-term growth is quite a challenging task.
  • By leveraging analytics businesses can not only gauge the effectiveness of their marketing campaigns but can also identify new opportunities to improve their MROI.
  • Steps to unlock the real value of your marketing ROI:
    To improve your ROI, its essential to determine your business objectives before diving into an analysis.

Thought Marketing Recognized for "Extraordinary" Marketing

Retrieved on: 
Tuesday, June 18, 2019

With thought leadership direction from Thought Marketing, the product marketing and management teams executed multiple campaign elements, including social media marketing, high-production value events, media outreach and customer advisory sessions.

Key Points: 
  • With thought leadership direction from Thought Marketing, the product marketing and management teams executed multiple campaign elements, including social media marketing, high-production value events, media outreach and customer advisory sessions.
  • Judge comments on why the marketing campaign won Gold: "The success of the program in terms of revenue and new business was proof."
  • Every team member moved far beyond their comfort zone and worked late nights to help us reach a new level of marketing excellence.
  • Thought Marketing provides business and marketing counsel to executive leaders in the technology sector.

What is your Marketing ROI: Understanding Real Impact to Grow Revenue

Retrieved on: 
Wednesday, May 15, 2019

With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.

Key Points: 
  • With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.
  • Growth and retention teams measure the impact of individual campaigns with metrics such as conversion, click-through and open rates.
  • The Real Impact dashboard was created to solve this problem using an attribution model that collects data at a granular level yet gives a big picture view of marketing effectiveness.
  • Real Impact helps accomplish this with a powerful measurement platform so teams can directly measure the ROI generated by each dollar spent on marketing.

What is your Marketing ROI: Understanding Real Impact to Grow Revenue

Retrieved on: 
Wednesday, May 15, 2019

With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.

Key Points: 
  • With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.
  • Growth and retention teams measure the impact of individual campaigns with metrics such as conversion, click-through and open rates.
  • The Real Impact dashboard was created to solve this problem using an attribution model that collects data at a granular level yet gives a big picture view of marketing effectiveness.
  • Real Impact helps accomplish this with a powerful measurement platform so teams can directly measure the ROI generated by each dollar spent on marketing.

2019 Effie Index Rankings Reveal Most Effective Marketers Globally

Retrieved on: 
Thursday, April 18, 2019

Effie has announced the results of the 2019 Effie Index, which annually ranks the companies behind the most effective marketing communications ideas from around the world.

Key Points: 
  • Effie has announced the results of the 2019 Effie Index, which annually ranks the companies behind the most effective marketing communications ideas from around the world.
  • Additionally, the top 20 list of the most effective individual agency offices represented effective teamwork from 12 countries.
  • The marketers ranked in this years Effie Index have achieved great results against challenging business goals and continue to raise the global gold standard of marketing effectiveness.
  • The organizationrecognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index .

NorCal Cannabis Continues Company Expansion With Multiple New Hires

Retrieved on: 
Monday, March 25, 2019

The new hires, all who previously hailed from notable brands, include Jeffrey Graham, Chris Gomersall, Alex Lopoukhine and Nish Nadaraja.

Key Points: 
  • The new hires, all who previously hailed from notable brands, include Jeffrey Graham, Chris Gomersall, Alex Lopoukhine and Nish Nadaraja.
  • "Under our Chief Marketing Officer, Joel Lunenfeld's leadership, the marketing team will play a critical role in ensuring NorCal continues to use cannabis as a force for good in the community."
  • Jeffrey Graham, an expert in understanding consumer behavior and marketing effectiveness, joins NorCal as Vice President Business Intelligence.
  • NorCal Cannabis ( http://www.norcalcann.com/ ) is one of the largest vertically integrated cannabis operators in California.

Immersion Active Awarded with 2018 Summit Marketing Effectiveness Award

Retrieved on: 
Wednesday, March 13, 2019

FREDERICK, Md., March 13, 2019 /PRNewswire-PRWeb/ --Immersion Active, a leading marketing solutions agency specializing in connecting consumers with brands that bring value to their lives, was named a Silver winner in the 2018 Summit Marketing Effectiveness Award competition.

Key Points: 
  • FREDERICK, Md., March 13, 2019 /PRNewswire-PRWeb/ --Immersion Active, a leading marketing solutions agency specializing in connecting consumers with brands that bring value to their lives, was named a Silver winner in the 2018 Summit Marketing Effectiveness Award competition.
  • "This Summerhouse campaign saw great results in a short timeframe and winning a Marketing Effectiveness Award further validates our team's skill and hard work."
  • Immersion Active also created a Facebook lead ad for a weekend-long, all-inclusive open house at Summerhouse in May 2018.
  • The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.