Marketing effectiveness

Quantzig’s Marketing Mix Optimization Helps a Bank to Enhance ROI

Retrieved on: 
Thursday, May 7, 2020

According to Quantzigs marketing mix optimization experts, The conventional methods of measuring campaign performance are expensive and time-consuming.

Key Points: 
  • According to Quantzigs marketing mix optimization experts, The conventional methods of measuring campaign performance are expensive and time-consuming.
  • Marketing professionals can gain data-driven insights to deliver profitable results by using marketing mix modeling.
  • In the banking sector, firms are leveraging the use of marketing mix optimization to spur profitability and optimize their marketing channels to deal with regulatory and market pressures.
  • The marketing mix modeling technique provides companies with a 360-degree perspective of marketing effectiveness and also helps them to calculate the marketing ROI.

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on Social

Retrieved on: 
Tuesday, May 5, 2020

The survey also shows that when consumers follow a brand on social, 75% will increase their spending with that brand, a number that has increased 12% year-over-year.

Key Points: 
  • The survey also shows that when consumers follow a brand on social, 75% will increase their spending with that brand, a number that has increased 12% year-over-year.
  • Having a strong social strategy can help propel businesses forward with consumers buying more and increasing spending with their favorite brands.
  • Although consumer behavior clearly indicates the business impact of social media, marketers still struggle to measure the return on investment (ROI).
  • For more on the role of social data in driving business decisions, and the relationship between marketers and consumers on social, download the full data report here .

German Organic Food Retailer Leveraged Market Basket Analysis & Achieved a 50% Increase in Quarterly Sales | Read the Complete Success Story for Solution Insights

Retrieved on: 
Tuesday, March 24, 2020
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20200324005459/en/
    According to the market basket analytics experts at Quantzig, By leveraging market basket analysis retailers can determine product affinity and understand the reason behind products purchased together.
  • The organic food retailer approached Quantzig to build a market basket model that would later help in increasing the effectiveness of marketing campaigns.
  • The market basket analysis solutions offered by Quantzig helped the client to devise a highly scalable and flexible market basket analysis dashboard.
  • Quantzig's market basket analysis provided benefits that helped the client to:
    To know more about our market basket analysis solutions, request a FREE demo
    This market basket model engagement provided predictive insights on:
    To read more about the scope of our engagement, request more information
    The success story offers comprehensive insights on how Quantzigs market basket analysis helped a Germany-based organic food retailer to improve marketing effectiveness while bringing down the overall marketing budget by 15%.

NCSolutions Celebrates 10 Years of Advancing Advertising Effectiveness

Retrieved on: 
Tuesday, January 7, 2020

NCSolutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements.

Key Points: 
  • NCSolutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements.
  • In doing so, the company altered the way marketers and publishers demonstrate the value of their campaigns and advertising solutions.
  • NCS invests in cutting-edge technologies and R&Dmachine learning and advertising effectiveness studieskey pillars that keep its customers at the forefront of marketing effectiveness.
  • A landmark NCS study identified the five key drivers of advertising effectiveness reach, targeting, recency, creative, and context and how to quantify the impact of advertising on sales.

How Quantzig’s Customized Marketing Analytics Services Helped a Consumer Electronics Company Improve MROI

Retrieved on: 
Tuesday, December 17, 2019

Our marketing analytics services solutions portfolio is comprehensive.

Key Points: 
  • Our marketing analytics services solutions portfolio is comprehensive.
  • Facing similar challenges, a consumer electronics company approached Quantzig and was looking to leverage its expertise to analyze their digital presence and improve their marketing performance.
  • According to Quantzigs marketing analytics experts, Marketing analytics services revolve around the processes involved in measuring, analyzing, and managing the marketing performance of businesses to optimize their marketing ROI (MROI) and enhance marketing effectiveness.
  • Our mission, in this case, was to spearhead the consumer electronics companys effort to leverage marketing analytics services to tackle their challenges and drive ROI.

Account-Based Marketing Training Course (London, United Kingdom - January 23, 2020) - ResearchAndMarkets.com

Retrieved on: 
Friday, December 6, 2019

The "Account-Based Marketing Training Course" training has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Account-Based Marketing Training Course" training has been added to ResearchAndMarkets.com's offering.
  • Done correctly, ABM is a hugely effective sales and marketing strategy.
  • In fact, 87% of marketers using account-based marketing say it delivers the highest ROI in their mix.
  • This Account-based marketing training course will provide you with a highly practical overview of how ABM works, what it looks like in practice, and how to adapt and deliver it successfully in your business.

Account-Based Marketing Training Course (London, United Kingdom - April 16, 2020) - ResearchAndMarkets.com

Retrieved on: 
Friday, December 6, 2019

The "Account-Based Marketing Training Course" training has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Account-Based Marketing Training Course" training has been added to ResearchAndMarkets.com's offering.
  • Done correctly, ABM is a hugely effective sales and marketing strategy.
  • In fact, 87% of marketers using account-based marketing say it delivers the highest ROI in their mix.
  • This Account-based marketing training course will provide you with a highly practical overview of how ABM works, what it looks like in practice, and how to adapt and deliver it successfully in your business.

Effie Collegiate U.S. Introduces 2020 Brand Challenge with IBM

Retrieved on: 
Monday, December 2, 2019

Effie United States, which recognizes marketing effectiveness, has announced that its 10th Effie Collegiate program will be in partnership with IBM.

Key Points: 
  • Effie United States, which recognizes marketing effectiveness, has announced that its 10th Effie Collegiate program will be in partnership with IBM.
  • The campaign should drive relevance for the IBM brand and showcase the interesting and surprising ways that IBM and The Weather Channel (an IBM Business) affect consumers' daily lives.
  • "The Effie Collegiate program provides IBM the opportunity to inspire and give back to the next generation of marketers.
  • Entry materials for the 2020 Effie Collegiate IBM Brand Challenge will be available in December 2019 and Call for Entries will launch in January 2020.

1-Day Account-based Marketing Training Course (London, United Kingdom - December 5, 2019) - ResearchAndMarkets.com

Retrieved on: 
Monday, October 28, 2019

The "Account-Based Marketing Training Course" training has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Account-Based Marketing Training Course" training has been added to ResearchAndMarkets.com's offering.
  • Done correctly, ABM is a hugely effective sales and marketing strategy.
  • In fact, 87% of marketers using account-based marketing say it delivers the highest ROI in their mix.
  • This Account-based marketing training course will provide you with a highly practical overview of how ABM works, what it looks like in practice, and how to adapt and deliver it successfully in your business.

IRI’s Mariana Torres-Lastra to Discuss Influencer Marketing Effectiveness at 2019 Mavrck Brand Summit: Creative Unbound

Retrieved on: 
Tuesday, September 24, 2019

On Sept. 26, IRIs Mariana Torres-Lastra will participate in a panel titled, Measuring Influencer Marketing Effectiveness for Brand & Business Value.

Key Points: 
  • On Sept. 26, IRIs Mariana Torres-Lastra will participate in a panel titled, Measuring Influencer Marketing Effectiveness for Brand & Business Value.
  • Titled Influencer ROI & Attribution Best Practices: How to Measure Brand Lift and Sales Lift of Influencer Marketing Campaigns, this workshop will share the best practices and frameworks for measuring brand and sales lift of influencer marketing campaigns and programs.
  • Consumers purchase decisions are derived from influencers and consumers like them, but as their decision journeys continue to evolve, so must influencer marketing.
  • The session will explore how influencer marketing and social proof provide maximum value to brands that integrate them directly into their business models.