Marketing effectiveness

WARC Effectiveness Awards 2021, in association with LIONS, are launched

Tuesday, January 12, 2021 - 8:00am

LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.

Key Points: 
  • LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.
  • Paul Coxhill, Managing Director, WARC, says: "Drawing on WARC's evidence-based expertise and global approach, the WARC Effectiveness Awards will provide the industry with a universal marketing benchmark like no other to shine a light on great effective marketing.
  • The WARC Effectiveness Awards are open to submissions from any country and communications discipline and the entry fee has been waived for 2021.
  • More information on the new WARC Effectiveness Awards is available on www.warc.com/awards/effectiveness.

Just 36% of Marketers Have a Marketing Attribution Strategy, Says New DemandLab Research

Monday, December 21, 2020 - 3:05pm

Key findings from the report include:

Key Points: 
  • Key findings from the report include:
    95% of marketers who have implemented an attribution strategy are seeing success.
  • Nearly 60% of marketing leaders say revenue attribution enhances their ability to make better decisions, increase campaign effectiveness, and to report on marketing ROI.
  • The Leadership Outlook on Revenue Attribution research exclusively represents the perspectives of more than 100 marketing leaders, decision-makers, and C-suite executives.
  • While the research confirmed that more than one in three marketers has already implemented marketing attribution, it also revealed that building a strategy remains a challenge for a considerable number of marketers.

WARC releases Guide to Brand activism in the Black Lives Matter era

Tuesday, October 13, 2020 - 10:00am

To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.

Key Points: 
  • To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.
  • Cathy Taylor, US Commissioning Editor, WARC, says: "Research shows consumers are demanding brands respond in ways that go beyond donations.
  • The eight key takeaways highlighted in WARC's Guide to Brand activism in the Black Lives Matter era are:
    According to US Census data, in 2014 minorities made up 38% of the country, but by 2060 they will be in the majority at 56%.
  • A sample of the WARC Guide to Brand activism in the Black Lives Matter era is available to download from content.warc.com/brand-activism-in-the-black-lives-matter-era-sample-report.html.

Marketing Mix Engagement Helps in Devising Marketing Mix Strategy for a Leading Sports Apparel Brand | A Quantzig Success Story

Thursday, September 3, 2020 - 2:30pm
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20200903005352/en/
    Request a FREE proposal to know how customized marketing mix solutions can give you insights into increasing your marketing ROI.
  • Market mix modeling is a technique that helps brands in quantifying the impact of their marketing inputs on sales.
  • Marketing mix elements help in ascertaining the effectiveness of each marketing input in terms of Return on Investment.
  • A robust marketing mix strategy can help gauge the efficiency and ROI for different marketing spends on products in different markets.

How Quantzig Helps Steel Manufacturers To Enhance Their Market Reach and Strengthen Competitiveness Using Marketing Mix Strategies

Thursday, August 27, 2020 - 2:45pm

It explains how Quantzigs analytics experts helped a steel manufacturer to devise an adequate marketing mix strategy that helped the client to enhance market position.

Key Points: 
  • It explains how Quantzigs analytics experts helped a steel manufacturer to devise an adequate marketing mix strategy that helped the client to enhance market position.
  • Thus, steel manufacturers are investing a considerable amount of capital into R&D and marketing for differentiating their products from other players in the market.
  • To make their products well accepted in the market, steel manufacturers need to be aware of the market needs.
  • Additionally, with the help of a marketing mix strategy, businesses can strengthen their market position and improve their overall marketing effectiveness by 50-70%.

Marketing Mix Simulation: How Quantzig Can Help Food Supplement Manufacturers Increase MROI

Friday, August 21, 2020 - 4:15pm
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20200821005199/en/
    To predict the future outcomes of marketing campaigns, marketing mix simulation is the best technique.
  • Leveraging our marketing mix simulation solutions can help in driving maximum returns from your marketing investments.
  • When an organization wants to evaluate its historical marketing data and measure the efficiency of their marketing campaigns, marketing mix modeling is the technique.
  • We offer cutting-edge marketing mix simulation solutions to help food and beverage manufacturers improve commercial success using real-world insights.

How Marketing Mix Modeling Helped a Food and Beverage Company to Gain Visibility into Consumer Buying Behavior | A Case Study by Quantzig

Tuesday, June 2, 2020 - 2:45pm

Request a FREE one-on-one platform demo to learn how our marketing mix modeling solutions can be tailored to your specific business requirements.

Key Points: 
  • Request a FREE one-on-one platform demo to learn how our marketing mix modeling solutions can be tailored to your specific business requirements.
  • As a result, food and beverage companies are leveraging market mix modeling to substantiate their marketing budgets.
  • Request a Free Proposal to know how marketing mix modeling can give you insights into calculating and increasing your marketing ROI.
  • Quantzig's marketing mix modeling solutions helped the client to:
    Market mix model is a blend of science and judgment that utilizes historical data to regulate how marketing elements contribute towards a brands success says a marketing mix modeling expert from Quantzig.

The Top Creative Marketing Companies Of 2020 (So Far), According to BestDesigns.co

Wednesday, May 13, 2020 - 12:40pm

NEW YORK, May 13, 2020 /PRNewswire-PRWeb/ -- 61% of marketers say that visuals are integral to successful marketing.

Key Points: 
  • NEW YORK, May 13, 2020 /PRNewswire-PRWeb/ -- 61% of marketers say that visuals are integral to successful marketing.
  • BestDesigns.co , an online resource for designers and marketers, identified the top marketing agencies with unique design capabilities that were behind some of the most creative marketing campaigns of 2020.
  • The best creative marketing companies of 2020 are:
    16.
  • Strategic and Creative Marketing Inc. scmarketinginc.com
    Brands can view the top-ranked design companies by price, expertise and location on BestDesigns.co.

Quantzig’s Marketing Mix Optimization Helps a Bank to Enhance ROI

Thursday, May 7, 2020 - 9:50pm

According to Quantzigs marketing mix optimization experts, The conventional methods of measuring campaign performance are expensive and time-consuming.

Key Points: 
  • According to Quantzigs marketing mix optimization experts, The conventional methods of measuring campaign performance are expensive and time-consuming.
  • Marketing professionals can gain data-driven insights to deliver profitable results by using marketing mix modeling.
  • In the banking sector, firms are leveraging the use of marketing mix optimization to spur profitability and optimize their marketing channels to deal with regulatory and market pressures.
  • The marketing mix modeling technique provides companies with a 360-degree perspective of marketing effectiveness and also helps them to calculate the marketing ROI.

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on Social

Tuesday, May 5, 2020 - 12:00pm

The survey also shows that when consumers follow a brand on social, 75% will increase their spending with that brand, a number that has increased 12% year-over-year.

Key Points: 
  • The survey also shows that when consumers follow a brand on social, 75% will increase their spending with that brand, a number that has increased 12% year-over-year.
  • Having a strong social strategy can help propel businesses forward with consumers buying more and increasing spending with their favorite brands.
  • Although consumer behavior clearly indicates the business impact of social media, marketers still struggle to measure the return on investment (ROI).
  • For more on the role of social data in driving business decisions, and the relationship between marketers and consumers on social, download the full data report here .