Pixalate's Q3 2022 Missing Privacy Policy Report for Google and Apple Mobile App Stores: Over 608k Apps at Risk of Violating App Stores' Guidelines and Privacy Laws
LONDON and PALO ALTO, Calif., Nov. 7, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2022 Missing Privacy Policy Report: Mobile Apps for apps available for download across the Apple App Store and Google Play Stores.
- LONDON and PALO ALTO, Calif., Nov. 7, 2022 /PRNewswire/ -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2022 Missing Privacy Policy Report: Mobile Apps for apps available for download across the Apple App Store and Google Play Stores.
- Pixalate examined 5.2MN+ downloadable apps across the Apple and Google mobile app stores and found that 12% - over 608,000 - have no detected privacy policy, in violation of both the Apple and Google Play stores' app privacy guidelines as well as laws that mandate publishing a privacy policy, including CalOPPA, GDPR, CCPA, and COPPA.
- 98%+ of Apple App Store apps with no detected privacy policy are abandoned (2+ years since last update) vs. 52% on Google in Q3 2022
45k+ apps with no detected privacy policy are likely child-directed, according to Pixalate
Download a free copy of the report here: Q3 2022 Missing Privacy Policy Report: Mobile Apps . - You will also receive a list of the top 200 most popular apps with no detected privacy policy as of Q3 2022.