Willow Expands Its Retail Presence with Target to Prepare More Breastfeeding Moms for the Early Days of Feeding
SAN FRANCISCO, April 2, 2024 /PRNewswire/ -- Willow Innovations, Inc. (Willow), the Femtech leader disrupting the breastfeeding and pumping industry, announced today its expanded presence in Target to provide solutions for moms' pressing feeding challenges. Willow's comprehensive system of breastfeeding products, including its award-winning pumps and on-the-go feeding accessories, will be available in Target stores nationwide and across its digital platforms.
- With its expanded presence, Willow launched an exclusive Find Your Flow Feeding Kit , offering moms breast care essentials to prevent and relieve common breastfeeding difficulties.
- "Moms want to be successful at breastfeeding, and Willow is redefining what comprehensive support looks like for moms at this stage," said Sarah O'Leary, CEO of Willow Innovations.
- It is the only breastfeeding kit that combines breast care solutions, virtual lactation consultancy, personalized feeding guidance, and digital feeding courses.
- In addition to the exclusive Willow Find Your Flow Feeding Kit ($69.99), moms can shop the award-winning Willow 360™ and Willow Go ® wearable breast pumps and other feeding accessories at your local Target store, Target.com, and onewillow.com .