Optimum Unveils New Brand Platform and Marketing Campaign With Focus on Its Local Communities and Customers
View the full release here: https://www.businesswire.com/news/home/20240401886670/en/
- View the full release here: https://www.businesswire.com/news/home/20240401886670/en/
The creative platform, “Where local is big time,” highlights Optimum’s hyperlocal focus matched with its big-tech capabilities, exemplifying the company’s commitment to delivering advanced connectivity solutions powered by a world-class network with a focus on meeting the unique needs of its local customers and communities. - Every activation is anchored in reaching customers where they are – in the communities where they live and work – and will be seen in markets across Optimum’s 21-state footprint.
- Key updates include:
Introduction of a new regional operations model with local senior leadership teams embedded directly in the company’s regions to meet the unique needs of local communities. - Advanced suite of connectivity products and offerings, notably Optimum Fiber, Optimum Mobile, Optimum Stream, and Optimum Complete, a line of Internet + Mobile bundles that offer significant savings to customers.