Chobani Holding Flip® Chief Flavor Taster Contest
NEW BERLIN, N.Y., Nov. 2, 2022 /PRNewswire/ -- America's No.1 Greek Yogurt brand,1 Chobani, is turning National Greek Yogurt Day (November 9) into a month-long celebration. The food maker announced today a contest across TikTok in honor of the food category it disrupted more than 15 years ago. Chobani fans can post a TikTok video ranking their top three Chobani® Flip® flavors and use the hashtag #ChobaniFlipCFT for a chance to win the Flip® Chief Flavor Taster Contest.
- Chobani fans can post a TikTok video ranking their top three Chobani Flip flavors and use the hashtag #ChobaniFlipCFT for a chance to win the Flip Chief Flavor Taster Contest.
- The Chobani Flip Chief Flavor Taster Contest builds on the brand's ongoing marketing efforts to reach a younger consumer base.
- "TikTok is the perfect platform to run our Flip Chief Flavor Taster Contest because it helps us reach a younger generation of Greek Yogurt consumers," said Meredith Madden, Chief Marketing & Category Officer of Chobani.
- In addition to Blended and Fruit on the Bottom Greek Yogurt, Chobani also launched dairy innovations that revolutionized the Yogurt category, including Chobani Greek Yogurt Drink, Chobani Flip Greek Yogurt, Chobani Less Sugar Greek Yogurt,2 Chobani Complete, Chobani Daily Probiotic Drinks, and Chobani with Zero Sugar.3
Chobani has seen tremendous success from its Greek Yogurt portfolio.