Go Addressable and Advertiser Perceptions Poll Finds 67% of Advertisers Now Use Addressable TV Advertising
The report, the second of a three-part research series, found that nearly two in three advertisers (67%) are incorporating addressable advertising in their media campaigns.
- The report, the second of a three-part research series, found that nearly two in three advertisers (67%) are incorporating addressable advertising in their media campaigns.
- Other noteworthy findings from the report include:
Nearly half of teams responsible for addressable TV advertising cover both linear and digital planning, a vital and valuable approach considering that addressable can span traditional TV and CTV. - The groups mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable.
- Advertiser Perceptions provides research-based strategic market intelligence and expert analysis to the media, advertising and ad tech industries.