Klarna annual trend report reveals 'nostalgia' as key shopping theme for 2022 as consumers turn to products reflective of more carefree times
Trend expert Agus 'The Algorythm' Panzoni, who collaborated with Klarna on the report, points to a longing for happier, more carefree times as a driving factor behind the theme.
- Trend expert Agus 'The Algorythm' Panzoni, who collaborated with Klarna on the report, points to a longing for happier, more carefree times as a driving factor behind the theme.
- Under the 2022 theme of nostalgia, Klarna has identified five distinct global trends.
- Panzoni goes on to explain that "its clear people have been turning to products that remind them of happier, more carefree times."
- In 2021, she coined the Subversive Basics trend which has 90 M views and was featured in major publications