Advertising campaigns

Insights on the $58.4 Billion Direct Mail Advertising Global Market to 2030 - Identify Growth Segments for Investment

Retrieved on: 
Friday, July 30, 2021
Marketing, Communication design, Advertising, Mail, Advertising campaigns, Direct marketing, Criticism of advertising

It compares the direct mail advertising market with other segments of the direct mail advertising market by size and growth, historic and forecast.

Key Points: 
  • It compares the direct mail advertising market with other segments of the direct mail advertising market by size and growth, historic and forecast.
  • The high cost of direct mail advertising is expected to limit the growth of the direct mail advertising market.
  • The high cost of direct mail advertising hinders the direct mail advertising market.
  • The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market.

Worldwide Direct Mail Advertising Industry to 2030 - Featuring Harte Hanks, InfoUSA and Cactus Mailing Among Others - ResearchAndMarkets.com

Retrieved on: 
Friday, July 30, 2021
Advertising, Communications, Marketing, Communication design, Direct marketing, Advertising, Mail, Advertising campaigns, Advertising management

The direct mail advertising market consists of the sales of direct mail advertising services and related goods by entities (organizations, sole traders and partnerships) that create and manage advertisement and promotional activities by mail.

Key Points: 
  • The direct mail advertising market consists of the sales of direct mail advertising services and related goods by entities (organizations, sole traders and partnerships) that create and manage advertisement and promotional activities by mail.
  • The high cost of direct mail advertising is expected to limit the growth of the direct mail advertising market.
  • The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market.
  • Such benefits from direct mail advertising drive the direct mail advertising market.

Think Shift Wins Six National Agri-Marketing Association Awards

Retrieved on: 
Thursday, July 29, 2021
Albums, Marketing, Communication design, Nama, Advertising campaigns, Advertising, National Asset Management Agency, Shift, National Agri-Marketing Association, Lemonade

WINNIPEG, MB, July 29, 2021 /PRNewswire/ -Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association's (NAMA) Best of NAMA awards gala, held on July 20.

Key Points: 
  • WINNIPEG, MB, July 29, 2021 /PRNewswire/ -Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association's (NAMA) Best of NAMA awards gala, held on July 20.
  • Think Shift took home honours in the following categories:
    First Place, Company or Producer-Funded Advertising Campaign Directed to Consumers for the launch of Dairy West's Unbottled brand.
  • First Place, Blogs for Think Shift's Looking for Lemonade blog series.
  • Dave Hardy, Creative Director at Think Shift, says the awards are very exciting for both the clients and the agency.

Exploring the Real Costs of Radio Advertising - 'The Radio Agency' Offers Cost Transparency With Premium Audio Advertising for Less Than Many Might Guess

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Communication design, Advertising campaigns, Advertising, Online advertising

"Most advertising agencies absolutely dread the question of how much it costs to run a radio advertising campaign," said Lipsky.

Key Points: 
  • "Most advertising agencies absolutely dread the question of how much it costs to run a radio advertising campaign," said Lipsky.
  • "But we understand the importance of an advertiser knowing the costs involved, so they can make informed decisions."
  • Every advertising campaign is different with 10,000+ media choices in the U.S. across AM/FM, satellite, podcasts, and digital streaming.
  • For the latest information on radio advertising or other helpful marketing insights, visit The Radio Agency's blog online .

HubSpot Alums Close on $1M Pre-Seed Round to Fix the Broken Out-of-Home (OOH) Advertising Industry

Retrieved on: 
Friday, July 9, 2021
Marketing, Communication design, Out-of-home advertising, Ooh, Advertising campaigns, Advertising

The result is the first streamlined, connected OOH market network - a centralized space where marketers can locate, buy, deploy and measure OOH advertising campaigns.

Key Points: 
  • The result is the first streamlined, connected OOH market network - a centralized space where marketers can locate, buy, deploy and measure OOH advertising campaigns.
  • "I wasn't surprised to find out-of-home advertising was broken; I was surprised to discover that it's still growing anyways.
  • "In more than 40 years in the out-of-home advertising space, I've seen and been involved in tremendous change," said Bobby Switzer, OOH advertising industry veteran and former VP of Operations of Lamar Advertising.
  • Innovators like OneScreen.ai who are creating a much-needed, all-in-one platform hold great promise for the out-of-home advertising industry to reach its full potential."

Marketing Doctor is Holding Contest Giving Back to Local Business Community with Advertising Campaign Worth $30,000

Retrieved on: 
Monday, June 28, 2021
Marketing, Magazines, Advertising, Communication design, Advertising campaigns, Campaign, Media buying

NORTHAMPTON, Mass., June 28, 2021 /PRNewswire/ -- Marketing Doctor, one of Adweek's fastest growing agencies in the world, is holding a contest to give back to the Western Massachusetts business community.

Key Points: 
  • NORTHAMPTON, Mass., June 28, 2021 /PRNewswire/ -- Marketing Doctor, one of Adweek's fastest growing agencies in the world, is holding a contest to give back to the Western Massachusetts business community.
  • The winner will receive a custom advertising campaign from Marketing Doctor, which provides nationally recognized media planning and media buying services.
  • "This year, to celebrate these national awards, we want to share our knowledge and talent with a deserving local business.
  • The winning business will receive a custom advertising campaign, executed by the Marketing Doctor team, worth $30,000.

For Lakeland Associate Carmen Smith, “There is Room for Everyone to Develop & Grow at GEICO”

Retrieved on: 
Tuesday, May 25, 2021
Other Professional Services, Professional services, Human resources, Finance, Berkshire Hathaway, GEICO, Lakeland, Florida, Advertising campaigns, Service companies, GEICO advertising campaigns

GEICO just increased the starting salary in its Lakeland office and offers competitive pay and great benefits.

Key Points: 
  • GEICO just increased the starting salary in its Lakeland office and offers competitive pay and great benefits.
  • She found the job at GEICO after seeing a hiring advertisement in the Lakeland Ledger and started in the sales department with limited sales experience.
  • While she attended school, worked full time and raised a blended family with five kids, GEICO was there to support her.
  • There is room for everyone to develop their personal career plan and find opportunities within the GEICO family either in Lakeland or any of our other offices, Smith said.

Paragone Joins the Linkedin Marketing Partner Program

Retrieved on: 
Wednesday, May 19, 2021
Software, Social media, Marketing, Advertising, Data management, Communications, Technology, Mobile, Wireless, Marketing, Advertising, Digital marketing, LinkedIn, Recruitment, Advertising campaigns, Communication design, Social media, Advertising management, Online advertising, Mass media

b'Paragone , a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions.

Key Points: 
  • b'Paragone , a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions.
  • The integration empowers Paragone\xe2\x80\x99s luxury customers with access to more insights, in order to optimize performance of their digital advertisements on LinkedIn, in combination with other social channels.
  • \xe2\x80\x9cWe are excited to begin this arrangement with LinkedIn and help our advertisers, especially luxury brands, reach their audiences more effectively,\xe2\x80\x9d said Shai Alfandary, general manager of Paragone.
  • Advertisers have access to real-time marketing data across all paid social media channels, ad accounts, and campaigns in one unified platform.

Aflac Brings Laughs to Help Ease Pain During March Madness®

Retrieved on: 
Thursday, March 11, 2021
Aflac, Columbus, Georgia, Laughter, Pain, Advertising campaigns, Aflacts

During Selection Sunday March 14, Aflac will launch the first of two spots from the Post-Pain Show, "Brace Yourself," on CBS.

Key Points: 
  • During Selection Sunday March 14, Aflac will launch the first of two spots from the Post-Pain Show, "Brace Yourself," on CBS.
  • "People know Aflac, but they don't always know how we can help protect them and their families," said Valencia Mitchell, Aflac vice president of Brand Strategy, Insights and Advertising.
  • "We want consumers to know that Aflac feels their pain and is there to help with 'the pain after the pain' the expenses health insurance doesn't cover as well as provide a little laughter, which can be good medicine."
  • Aflac | Aflac New York | WWHQ | 1932 Wynnton Road | Columbus, GA 31999
    View original content to download multimedia: http://www.prnewswire.com/news-releases/aflac-brings-laughs-to-help-ease...

Worldwide Multichannel Order Management Industry to 2026 - Retail and E-commerce is Expected to Witness Significant Growth - ResearchAndMarkets.com

Retrieved on: 
Thursday, February 18, 2021
Technology, Supply chain management, Retail, Data management, Market, Marketing, Business, Advertising campaigns, Communication design, Articles, Supply chain management, Pricing

The consumers have become more preferential about when and how they want to be reached from a brand.

Key Points: 
  • The consumers have become more preferential about when and how they want to be reached from a brand.
  • This need for consistency and clarity in market communication and stock availability across channels is expected to drive the market forward.
  • These factors are expected to drive the demand for order management solutions during the forecast period.
  • These factors in the country are expected to fuel the demand for order management solutions.