CHARLES & COLVARD ANNOUNCES STRATEGIC SHIFT WITHIN ITS TRADITIONAL BUSINESS SEGMENT; LAUNCHES CHARLESANDCOLVARDDIRECT.COM
"We are excited to formally announce the launch of Charles & Colvard Direct, which, we believe, will be a catalyst for future growth based on this significant shift in our Company's traditional business model," said Don O'Connell, President and CEO of Charles & Colvard.
- "We are excited to formally announce the launch of Charles & Colvard Direct, which, we believe, will be a catalyst for future growth based on this significant shift in our Company's traditional business model," said Don O'Connell, President and CEO of Charles & Colvard.
- Approved Charles & Colvard Direct retailers and independent jewelers can now browse and purchase the full catalog of Charles & Colvard's premium brand of moissanite gems, Forever One™, along with the Company's newest gemstone brand, Forever Bright™ moissanite, on the self-service portal.
- Forever Bright™ will replace Moissanite by Charles & Colvard® as the Company's offering for the price-conscious consumer.
- Forever Bright™ competes with the cost of foreign-developed moissanite while maintaining exceptional quality standards synonymous with the Charles & Colvard brand.