Mod Op Acquires Leading Tech PR Agency Crenshaw Communications
“We recognize the value of PR -- both as a discipline and as a business sector,” said Eric J Bertrand, CEO of Mod Op. “The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. This new move builds upon our acquisition of Digital Prism, a digital transformation firm, because the addition of both teams strengthens our core mission. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”
- NEW YORK, Oct. 23, 2023 (GLOBE NEWSWIRE) -- Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.
- “We recognize the value of PR -- both as a discipline and as a business sector,” said Eric J Bertrand, CEO of Mod Op.
- Crenshaw Communications founder Dorothy Crenshaw, now Mod Op Chief Public Relations Officer, commented, "We were attracted to Mod Op because its leadership has their eyes on the bigger picture.
- Chris Harihar, EVP of Mod Op Public Relations, added, “Here at Crenshaw, we've been at the forefront of incorporating AI to streamline and enhance PR efforts.