Adobe

With an expected valuation of US$ 10.5 billion in 2034, the Digital Pen Market to expand at a staggering 13.3% CAGR | Future Market Insights, Inc.

Retrieved on: 
Tuesday, April 2, 2024

NEWARK, Del., April 2, 2024 /PRNewswire/ -- The global digital pen market will undergo an impressive CAGR of 13.3%, which will levitate the market size from US$ 3 billion to US$ 10.5 billion by 2034.

Key Points: 
  • The South Korean market registers the highest digital pen market growth in terms of its CAGR, propelling at 15.5%.
  • "Compatibility issues with the cutting-edge technology might hinder the digital pen market growth," says Sneha Varghese (Senior Consultant, Consumer Products & Goods at Future Market Insights, Inc.).
  • The digital pen market competition is fierce due to the presence of multiple key organizations.
  • Future Market Insights offers an unbiased global digital pen market analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034.

DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

Retrieved on: 
Thursday, March 28, 2024

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Key Points: 
  • With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
  • The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
  • Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
  • Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

PLASTARC Data Informs WPAC's 11th Annual Case Competition

Retrieved on: 
Wednesday, March 27, 2024

PHILADELPHIA, March 27, 2024 /PRNewswire-PRWeb/ -- Organizers of the 2024 Wharton People Analytics Conference (WPAC) invited PLASTARC, a New York-based employee experience consultancy, to design and adjudicate its 11th Annual Case Competition, which awards $25,000 in prize money thanks to the generosity of Wharton alumnus, Prasad Setty. Held March 14-15 at the Wharton School of the University of Pennsylvania, WPAC 2024 featured an impressive lineup of thought leaders, such as Angela Duckworth, Adam Grant, Mary Murphy, and Danny Meyer. The two-day conference offered an exceptional opportunity for nearly 300 registrants to exchange ideas on a more holistic, vibrant vision for the future of work.

Key Points: 
  • Employee experience firm PLASTARC works to design and adjudicate the Wharton People Analytics Conference's 11th Annual Case Competition.
  • Using original qualitative and quantitative survey data, the competition gave way to various groundbreaking, data-based approaches to flexible workplaces and policies.
  • PHILADELPHIA, March 27, 2024 /PRNewswire-PRWeb/ -- Organizers of the 2024 Wharton People Analytics Conference (WPAC) invited PLASTARC , a New York-based employee experience consultancy, to design and adjudicate its 11th Annual Case Competition , which awards $25,000 in prize money thanks to the generosity of Wharton alumnus, Prasad Setty.
  • The student submissions to WPAC's 11th Annual Case Competition highlight the importance of behavioral data in fostering healthier, happier, more productive workplaces.

Qorvis Names Seasoned Tech Communications Leader Al Black as Partner, Technology and Public Sector

Retrieved on: 
Wednesday, March 27, 2024

WASHINGTON, March 27, 2024 /PRNewswire/ -- Qorvis announces the appointment of Al Black to the position of Partner, Technology and Public Sector.

Key Points: 
  • WASHINGTON, March 27, 2024 /PRNewswire/ -- Qorvis announces the appointment of Al Black to the position of Partner, Technology and Public Sector.
  • With Al Black, Qorvis expands its already formidable public sector and technology presence.
  • Black rejoined Qorvis in 2023 after working at the agency for over a decade, where he led accounts in sectors including technology, public sector, defense, healthcare, and education.
  • "With Al Black, Qorvis expands its already formidable public sector presence to guide technology companies and organizations through this rapidly growing and evolving terrain.

Postalytics Celebrates New Adobe Marketo Engage Integration at Adobe Summit

Retrieved on: 
Tuesday, March 26, 2024

ROCKLAND, Mass., March 26, 2024 /PRNewswire-PRWeb/ -- MarTech Leaders Partner to Advance Direct Mail Automation

Key Points: 
  • Postalytics, the leading direct mail automation platform, is pleased to announce that it will introduce its new premium integration features for Adobe Marketo Engage at the Adobe Summit in Las Vegas, March 25-28.
  • Postalytics , the leading direct mail automation platform, is pleased to announce the introduction of new premium integration features for Adobe Marketo Engage , the world's leading marketing automation platform.
  • Additionally, Postalytics is pleased to announce that it has joined the Adobe Technology Partner Program , and will be listing the Marketo integration in the Adobe Experience Cloud marketplace.
  • According to Postalytics CEO, Dennis Kelly, "The Adobe Marketo Engage integration empowers Marketo marketers and agency partners to develop truly integrated omnichannel direct mail campaigns, in a fraction of the time and cost of legacy technologies.

Media3 Announces Availability of Adobe ColdFusion on Google GCP Marketplace

Retrieved on: 
Tuesday, March 26, 2024

BOSTON, March 26, 2024 /PRNewswire/ -- Media3, a leading cloud solutions provider, is excited to announce the availability of Adobe ColdFusion on the Google GCP Marketplace.

Key Points: 
  • BOSTON, March 26, 2024 /PRNewswire/ -- Media3, a leading cloud solutions provider, is excited to announce the availability of Adobe ColdFusion on the Google GCP Marketplace.
  • With the latest release of Adobe ColdFusion, developers can now harness its power on the GCP platform, catering to a wider audience and streamlining the development process.
  • ColdFusion's native integrations with GCP Cloud Storage, GCP PubSub, and GCP Firestore further enhances this capability.
  • For more information about Media3's ColdFusion cloud services or to learn more about the new GCP Marketplace templates, visit the company's website at https://www.Media3.net .or the GCP Marketplace at https://console.cloud.google.com/marketplace .

Adswerve Named 2024 Adobe Digital Experience Emerging Partner of the Year - Americas

Retrieved on: 
Monday, March 25, 2024

DENVER, March 25, 2024 /PRNewswire-PRWeb/ -- Adswerve, an award-winning data, media and technology consultancy and Adobe Gold partner, today announced that it has been honored as the 2024 Adobe Digital Experience Emerging Partner of the Year – Americas during Partner Day at Adobe Summit. This prestigious recognition underscores Adswerve's leadership in driving customer success through innovative digital marketing strategies and analytics solutions. As the first partner to achieve the Adobe Customer Journey Analytics specialization, Adswerve's dedicated team of analytics and media experts is committed to maximizing every customer interaction.

Key Points: 
  • DENVER, March 25, 2024 /PRNewswire-PRWeb/ -- Adswerve , an award-winning data, media and technology consultancy and Adobe Gold partner, today announced that it has been honored as the 2024 Adobe Digital Experience Emerging Partner of the Year – Americas during Partner Day at Adobe Summit.
  • "Being named the 2024 Adobe Digital Experience Emerging Partner of the Year – Americas reaffirms our unwavering commitment to equipping marketers with cutting-edge data and analytics solutions that drive measurable results," said Roger Berdusco, CEO of Adswerve.
  • The Adobe Partner Awards celebrate outstanding partners who demonstrate exceptional performance, dedication, and collaboration in delivering impactful solutions to customers.
  • By leveraging Adobe Analytics, Adobe Target, Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, Adswerve helps clients optimize their campaigns, improve customer experiences, and deliver outstanding results.

Merkle Launches Global Messaging Solution

Retrieved on: 
Thursday, March 21, 2024

With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.

Key Points: 
  • With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.
  • "Our new global solution, Intelligent Messaging, can be seamlessly integrated into existing plans, enabling brands to forge deeper connections with customers, enhance customer satisfaction, and generate lifetime value."
  • The Intelligent Messaging solution, part of Merkle's world-leading CRM & Messaging offering and incubated by the dentsu Integrated Solutions group, modularly connects across six key service areas:
    Intelligent Messaging Blueprint: Craft a tailored messaging strategy that shapes the customer experience for future-state marketing.
  • Dentsu and Meta recently joined forces to form a global Meta Messaging Alliance to provide dentsu, Merkle, and Meta clients with access to alpha and beta products across Meta Business Messaging platforms.

Merkle Launches Global Messaging Solution

Retrieved on: 
Thursday, March 21, 2024

With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.

Key Points: 
  • With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.
  • "Our new global solution, Intelligent Messaging, can be seamlessly integrated into existing plans, enabling brands to forge deeper connections with customers, enhance customer satisfaction, and generate lifetime value."
  • The Intelligent Messaging solution, part of Merkle's world-leading CRM & Messaging offering and incubated by the dentsu Integrated Solutions group, modularly connects across six key service areas:
    Intelligent Messaging Blueprint: Craft a tailored messaging strategy that shapes the customer experience for future-state marketing.
  • Dentsu and Meta recently joined forces to form a global Meta Messaging Alliance to provide dentsu, Merkle, and Meta clients with access to alpha and beta products across Meta Business Messaging platforms.

OneTrust Powers Privacy-First, Personalized Experiences with Adobe Real-Time Customer Data Platform

Retrieved on: 
Thursday, March 21, 2024

ATLANTA, March 21, 2024 /PRNewswire/ -- OneTrust, the market-defining leader for trust intelligence, today announced it is partnering with Adobe to offer the capabilities of OneTrust Universal Consent and Preference Management (UCPM) with the Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud. Adobe was recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms. We believe, through the partnership, OneTrust will empower marketers and data stewards to cultivate trust by giving customers control of how data is used by brands and increase marketing ROI by powering personalized experiences that reflect an individual's preferences, all while automating privacy compliance with global laws.

Key Points: 
  • ATLANTA, March 21, 2024 /PRNewswire/ -- OneTrust, the market-defining leader for trust intelligence , today announced it is partnering with Adobe to offer the capabilities of OneTrust Universal Consent and Preference Management ( UCPM ) with the Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud.
  • Adobe was recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.
  • This will provide the foundation for marketers to capture, store, enforce, and activate consent—at scale—to deliver highly personalized and consistent experiences leveraging first-party data.
  • According to Gartner, "First-party data can strengthen customer relationships by enabling companies to provide more personalized, relevant experiences.